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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Campaign Analysis.

Issues 139
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The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. The key is to find universal issues that strike a cultural chord with anybody — something that everybody can get behind.”.

Brands 94
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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Read How to Identify Relevant Hashtags for Your Business for tips. This is more authentic then stock photos. Create keyboard shortcuts so you don’t have to copy and paste all your hashtags from notepad. Work on mobile?

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SMSsummit Interviews the Founders of Canvas+Co

Social Media Strategies Summit

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Many times, authentic and UGC-style content tends to perform better than the beautifully shot, long-form video content that many brands believe they need. Canvas+Co share video best practices. Credit: Canvas+Co.

Team 130
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Show What You Mean on Social Media: Say It With Emojis

Postcron

They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji as its Word of the Year for 2015. And as we described in our post about how to be social on social media , the key to success on social media is behaving like an authentic human. How to try it .

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Show What You Mean on Social Media: Say It With Emojis

Postcron

as its Word of the Year for 2015. And as we described in our post about how to be social on social media , the key to success on social media is behaving like an authentic human. How to try it Try incorporating emojis in your Instagram comments and hashtags to show excitement and happiness. Just how popular are they?

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A4: Relevancy, Authenticity, Interaction, Truth.

UGC 40