Sprout Social

APRIL 19, 2017

They’re able to use Instagram to showcase their brand beliefs and messaging authentically, which in turn attracts customers who share similar beliefs. This could be your company name, a branded hashtag or names of original products you sell. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram.

Social Media 102

Social Media How To ROI Hashtag 102

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. Because it works.

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Influencer Examples Brands Fashion 114

Rebekah Radice

NOVEMBER 1, 2016

People connect with companies that show they aren’t afraid to be authentic. Or use a specific hashtag to share the stories of your fans. Give them the motivation to become influencers in their own circles. In August 2015, Bic thought it would be a good idea to celebrate National Women’s Day with an offensive quote.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”. Be authentic.

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Influencer Communities Social Media Instagram 112

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

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Video Engagement Hashtag Influencer 145

Keyhole.co

AUGUST 4, 2023

If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. Here are some of its other popular features: Hashtag tracking.

Social Media 52

Social Media How To Analytics Metrics 52

Rebekah Radice

NOVEMBER 1, 2016

People connect with companies that show they aren’t afraid to be authentic. Or use a specific hashtag to share the stories of your fans. Give them the motivation to become influencers in their own circles. In August 2015, Bic thought it would be a good idea to celebrate National Women’s Day with an offensive quote.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Brands can be so much more nimble – from using free tools (like YouTube’s Video Builder) to influencers to even their own employees to create content. Canvas+Co share video best practices.

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Team UGC Video Training 130

Buffer Social

JULY 30, 2018

Here are four quick takeaways: Why having real, authentic conversations with your audience is key. million interactions (making it the fifth most popular Facebook post of 2015), thanks to the strong, positive emotions it generated. Marketing Tactic # 3 – Use influencers and partnerships to expand your reach. Short on time?

Social Media 88

Social Media Marketing Influencer Energy 88

Kikolani

FEBRUARY 20, 2015

Fetching Friday is back for week eight of 2015! How to Encourage Influencers to Share Your Content by Marcus Taylor. The New Authenticity and Authority: What it Looks Like, How to Use It by Sonia Simone. 4 SEO Tactics to Embrace in 2015 by Martin Link. Without further ado, here are the top posts this week!

Products 60

Products Marketing Adwords Tumblr 60

Buffer Social

FEBRUARY 14, 2017

Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Your goals will influence the strategy behind your takeover and the metrics you choose will allow you to measure the success of the takeover. Let’s take a look at each of them below… Influencers.

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Hosting Instagram How To Metrics 109

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. McDonald’s – 79 million followers. Netflix – 60 million followers.

Brands 96

Brands Facebook Campaign Sports 96

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Some brands and influencers have found an incredible niche on YouTube. Snapchat Video is Raw, Authentic, and Going Mainstream. Posts with at least one hashtag get 12% more engagement.

Video 40

Video Twitter Content Facebook 40

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. McDonald’s – 79 million followers. Netflix – 60 million followers.

Brands 72

Brands Facebook Campaign Sports 72

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Interest in the medium gradually declined over the next few years, then began picking up again in 2015. Influencer Marketing Becomes the New Advertising. But while those tactics have declined, influencer marketing has taken off.

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B2B Influencer Social Media BuzzStream 323

Unmetric

SEPTEMBER 19, 2018

Glossier is ultimately the tongue-in-cheek, cool girl of social media who is authentic unlike many of their peers from beauty industry. From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content.

Social Media 141

Social Media Hashtag Instagram Meme 141

Sprout Social

OCTOBER 17, 2016

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Limit yourself to one hashtag per Tweet.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40