Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia.

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Campaign UGC Content Tourism 43

Buffer Social

NOVEMBER 29, 2018

Mike has been working with brands on their content and marketing efforts on Twitter for over six years, and he recently jumped on a call with me to explain the power of purpose-driven marketing — the topic of his talk at this year’s Social Fresh conference. Demonstration before communication. This can be a PR nightmare,” Mike told me.

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Brands Retail Campaign Authentication 94

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You are marketing to human beings after all… …And specific ones at that.

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Facebook Marketing Atlassian Analytics 60

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. But the return you get from Facebook, Twitter, Instagram and other networks can be just as great, if not better than “traditional” marketing channels. This could be your company name, a branded hashtag or names of original products you sell.

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Social Media How To ROI Hashtag 106

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The same creative principles that apply to any marketing channel should be applied.

Instagram 40

Instagram Tips UGC Hashtag 40

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. A huge thank you to Tyler for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking into podcasting – an extremely popular and powerful marketing medium for brands and businesses. Casual Fridays – Social Media Marketing.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

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Campaign Instagram Brands Delicious 40

ProBlogger

AUGUST 30, 2015

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Amy Porterfield offers advice about this process in How to Create a Survey to Find Your Target Market. Email Marketing.

Training 20

Training Eventful Tips Analytics 20

Socially Sorted

JULY 14, 2016

KuniLexusofPortland (@lexusofportland) October 16, 2015. The last thing I expected from a car dealer was a personalised video message that was authentic, friendly and warm. . KuniLexusofPortland (@lexusofportland) October 16, 2015. KuniLexusofPortland (@lexusofportland) October 23, 2015. 1 Be Human and Be Yourself.

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

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Video Engagement Hashtag Influencer 145

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. Why is this marketing tactic so popular? According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. You can build a more authentic brand partnership. Because it works.

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Influencer Examples Brands Fashion 114

Keyhole.co

AUGUST 4, 2023

It’s about gaining valuable insights that can help you build a solid social media presence and an overall social media marketing strategy that works. If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content.

Social Media 52

Social Media How To Analytics Metrics 52

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. They’ll be bringing their 25+ years of marketing experience to the stage at the Social Media Strategies Summit. We think it’s an incredible time to be a marketer! Brands were overwhelmed.

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Team UGC Video Training 130

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. With this, many marketers believe in the power of news, leading them to coin the term newsjacking. What is newsjacking? What are the benefits of newsjacking?

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Aggregator News Social Media Trends 52

Buffer Social

JULY 30, 2018

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy – often leaving what used to work in the past.

Social Media 88

Social Media Marketing Influencer Energy 88

Kikolani

FEBRUARY 20, 2015

Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer by Eric Murphy. Search Engine Marketing. Social Media Marketing.

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Products Marketing Adwords Tumblr 60

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. This growth has carved out a niche market opportunity that the internet’s most adorable pets has risen to fill. It pays to be cute.

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Influencer Communities Social Media Instagram 112

Postcron

JULY 6, 2018

They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji as its Word of the Year for 2015. If you already use emojis in your digital marketing, we have some tips to help you avoid common pitfalls. Just how popular are they? Reason #1: Increase engagement.

Social Media 73

Social Media Authentication Research Tips 73

Hootsuite

MARCH 30, 2020

The American Health Lawyers Association, the American Society for Healthcare Risk Management, and the Society for Healthcare Strategy and Market Development suggest that advance preparation is key to an effective crisis response. Hashtags like #flu can reveal when diseases are popping up in new locations. Visit: [link] and get started!

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Social Media How To Exercises Guidelines 145

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience.

Social Media 120

Social Media Strategy Hashtag Research 120

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A4: Relevancy, Authenticity, Interaction, Truth.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A4: Relevancy, Authenticity, Interaction, Truth.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Postcron

JULY 6, 2018

as its Word of the Year for 2015. If you already use emojis in your digital marketing, we have some tips to help you avoid common pitfalls. And as we described in our post about how to be social on social media , the key to success on social media is behaving like an authentic human. Just how popular are they?

Social Media 52

Social Media Authentication Research Tips 52

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Why Video Marketing Is So Valuable.

Video 40

Video Twitter Content Facebook 40

Buffer Social

FEBRUARY 14, 2017

What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. If you are wondering what Instagram takeovers are and how to organize them to boost your Instagram marketing efforts, this post is for you! Why do takeovers work so well?

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Hosting Instagram How To Metrics 109

Ignite Social Media

OCTOBER 14, 2016

PTnehlbyrO pic.twitter.com/su0Rn72x63 — Coca-Cola (@CocaCola) November 7, 2015. When you’ve made the decision to take a stab at some authentic, on brand holiday content, you don’t want to wait until the day of to share the wealth. Content Series & Hashtags. Captain Obvious, Meet General Meaningless. More Like Holiweek!

Content 60

Content Hashtag UGC Social Media 60

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. McDonald’s – 79 million followers. Netflix – 60 million followers.

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Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. McDonald’s – 79 million followers. Netflix – 60 million followers.

Brands 72

Brands Facebook Campaign Sports 72

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

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B2B Influencer Social Media BuzzStream 333

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

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Social Media Marketing Hashtag LinkedIn 40

Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. From transforming a beauty blog into a digital marketing machine, Glossier is a classic example of a successful content to commerce leap. This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following.

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Social Media Hashtag Instagram Meme 141

Buffer Social

FEBRUARY 22, 2017

Storytelling has always played a part in successful marketing. Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. An idea to try: If Facebook advertising is part of your social media marketing strategy, give this sequencing method a try.

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Social Media Hashtag Curation Instagram 111