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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

billion in 2014 to nearly $15 billion in 2018. Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. What is Reach and Frequency Ad Buying.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

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Social Media News Ticker: Sum Up 2013 with Facebook Year In Review, Google+ Auto Awesome Movie

The Realtime Report

It’s been a bit quiet on the social media news front over the holidays, but here are a few updates worth checking out: Google+ and Facebook. Let us know if we missed any updates, and we look forward to bringing you more of latest social media news in 2014! Facebook Year in Review. Happy New Year!

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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.