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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

All the while, Fresh and Fluffy’s Facebook fans have given direct testimonials to the product time and time again, solidifying customer credibility and facilitating word of mouth. Pete and Rod have big plans for Fresh and Fluffy for 2014. Our goal is to turn an already successful startup into a long-term leader of the pack.

Startup 237
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. Profiles: Facebook. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Profiles: Facebook. Brian Scudamore. Aaron Levie.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. The firm still has its cmp.ly Those are the 12 I have in play today.

Startup 168
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Prospecting for new clients with social media

Socialmedia.biz

Bootstrapping your startup? Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. However, startups often face serious issues that can prevent them from growing further, such as a lack of clients.

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Monday Roundup: Lessons Learned

Waxing UnLyrical

Digital Startups Are Teaching the Big Guys Some Lessons . IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales.

Loyalty 180
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154
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Social Spotlight: A lesson in social storytelling from The New York Times

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Journal 81