Top Marketing Trends for 2013


As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. These are just a few of the top online marketing trends for the second half of 2013. Guest post by Alice Jenkins of How2become.

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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector. So without further ado, here are the 2013 #Nifty50 Men! She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men.

The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Social Slam 2013 Recap: From the Eyes of an Organizer. Jonathan Barrick) Social Slam 2013 has concluded, and that makes me sad. However, Social Slam 2013 was awesome, and that makes me happy. A tribute to the "engine" behind Social Slam - Social Slam - April 5, 2013. The Most Important Thing that I Didn''t Hear at Social Slam 2013.

Gearing Up For Social Slam 2013

Waxing UnLyrical

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). I’m excited to be gearing up for Social Slam 2013. Gearing Up For Social Slam 2013 is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013. Like many of my peers, speaking at industry events and conferences is a growing part of my business.

Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

The recent Libya Build 2013 saw hundreds of foreign companies participating. So with Libya Build 2013 wrapped up, I decided to head off on a little desert safari. Successful Libya Build 2013 Highlights Potential For a Bright Future is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Successful Libya Build 2013 Highlights Potential For a Bright Future. The news from Libya since my last post has not been great.

Top Marketing Trends for 2013


As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers.

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Top Blog Posts of 2013

Ari Herzog

You are reading the 45th blog post of 2013. Most Popular Posts of 2013 (as shared/commented by you). Examining the Objective of Twitter (2012). Most Popular Guest Posts of 2013. My Personal Favorite Posts of 2013. 10 Tips to be Productive on Twitter. In case you missed any, here are some of the more popular posts this year. 30 Tips to be a Digital Storyteller. 18 Reasons to Embrace Social Media. Why I Killed 61% of My LinkedIn Friends.

Social Media Stats: The Best of 2013

The Realtime Report

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). 5 Vines Are Shared Every Second On Twitter (May 15). Google+ Tops Twitter In US (June 3). Social Media Customer Service: Brands Respond More On Twitter (Jan 10).

5 PR Tips From 2013?s 17 Year Cicadas

Waxing UnLyrical

Are you looking forward to the 2013 visitation? 5 PR Tips From 2013′s 17 Year Cicadas is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn 5 PR Tips From 2013′s 17 Year Cicadas. The first time I experienced “cicada mania” was in 2004. We’d just moved to the East Coast and were getting used to living and working in the DC area.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 6 Twitter Stats.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Oreo Cookie (@Oreo) February 4, 2013. What were your favorite social media campaigns in 2013? From Oreo’s ‘Dunk in the Dark’ tweet at the Superbowl to Anchorman’s Ron Burgundy as a Dodge car salesman, there’s been plenty to choose from. Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck.

HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter. Meet the woman who took over the HMV Twitter account.

Facebook LinkedIn Twitter in 2013

Ari Herzog

That is the order of my priorities in 2013. Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. LinkedIn in 2013. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. Comments All the best for 2013, Ari. Strategy Facebook LinkedIn Twitter

4 Social Media Halloween Costumes for 2013

Bill Hartzer

Okay, it’s October 2013, and there isn’t a huge amount of time left before Halloween will be here. Here are my favorite social media Halloween costumes for 2013: First, there’s Pinterest: Next, there’s Google Plus: And, of course, Facebook: And, lastly, the Twitter Halloween costume: Social Media Social Media Marketing

How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

Mobile ad spend for 2013 will total over £1 billion (around $1.89 Meanwhile, digital ad spending continues to grow, but at a much slower rate; it will increase nearly 16% in 2013. Google accounted for 42% of total digital ad spend in 2013; Facebook was well behind with 5.3%, and Twitter trailed with 0.7% The latest estimates from eMarketer show staggering growth in UK mobile advertising. billion) in the UK.

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My Last Blog Post of 2013

Bill Hartzer

Well, here it is, December 31st, 2013, the evening is drawing to a close. Not that 2013 was a bad year, or that it was actually an odd (unlucky 13) year. And boy did I deal with it: My most memorable (at least for me) blog post of 2013 was one of those. So in 2013, I saw a big change. So, looking back at 2013, it was the year that the SEO community, as well as quite a lot of others, finally fully showed that they embrace Facebook as a means of communication.

Understanding Twitter: Best Ways to Tweet


Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: .

Social Media News Ticker: Sum Up 2013 with Facebook Year In Review, Google+ Auto Awesome Movie

The Realtime Report

Google and Facebook write your end-of-year cards for you – both companies released tools to help put together your best moments from 2013, to share with family and friends on social networks; the Google+ auto-awesome movie puts together your best Google+ photos and videos from 2013 into an embedded YouTube video, while Facebook’s “your year in review” shows your “biggest moments” (aka most popular posts) on the social network in 2013 (CNET).

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). And I’ve also included a “tweet this” link for a Twitter-friendly version of each tip (hence the “tweetability”).

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Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Twitter Facebook Google+ LinkedIn Behind the Brands: Oxfam Holds Big F&B Accountable. Marketing Philanthropy Public Relations Shonali Burke accountability in business behind the brands international women's day 2013 IWD 2013 oxfam americaDo you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black.

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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. It’s not that people are not already using Twitter for PR. But here is where the typical use of Twitter for PR begins, and ends: 1.

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013. . Three Day Intensive Social Media Course on 11th Feb to 13th Feb 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” ” With the increasing use of social media platforms like Twitter and Facebook, communications professionals like us can also explore pitching stories to the media on Twitter in 140 characters , right? Elevator Pitch or Twitter Pitch?

2013: The Year For Women Business Owners


The and National Association of Women Business Owners (NAWBO) of national survey of women business owners (WBOs) found a pervasive sense of economic optimism including a prediction by most WBO’s (85 percent) that more women will become entrepreneurs in 2013 than in past years. In order to gain new customers (73 percent) plan to invest in marketing in 2013. See the infographic below for more findings from The 2013 State of Women-Owned Business Survey. .

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

What’s the average click-through rate of a link shared on Twitter? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Twitter Facts and Statistics.

The Digital Agency of the Future [Report]


Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Take part in the discussion on Twitter by using the hashtag #futureagency. > Advertising Brands Content Marketing Report Research/Study The Social Newsroom 2013 content marketing digital agency Jonas Klit Nielsen Operations real-time Skyword

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10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. I guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Social Media Tips and Tricks Twitter strategy

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. As a marketer, I found this information on where they want to focus their marketing for 2013 interesting: What does this mean for people like me (and, perhaps you)? Twitter Facebook Google+ LinkedIn To, For, and Of Women on International Women’s Day.

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What Does 2013 Hold for Social Media?


As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” ” This was post #6, the final post, of Content Marketing Week 2013 on Webbiquity. #1: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. Time is Doing Well Online.

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Burger King Twitter Hacking: Take A Chill Pill

Dave Fleet

Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. If Burger King needed to go through Twitter to to pull the account down, how long it took them to respond. Given the frequent separation of audiences between Facebook and Twitter, the company may have considered the option of posting elsewhere, and decided against it (again, we don’t know ).

How To Write The Perfect Twitter Bio


Writing your Twitter bio may be the most complicated thing about Twitter. However, just mindlessly writing your Twitter bio may do you more harm than good in terms of followers, and people who actually can find your Twitter account. Your Twitter bio is not a grocery list. For example, my Twitter bio used to say: Butler University. If you are not sure whether you fall into this trap, then why not check out the Twitter Bio Generator. Blog Twitter

An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

Twitter. ” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. I get a huge amount of great info from Twitter, but I don’t always start conversations with the curators; when I do initiate chats, it often involves words like “lovely.” An Unkindness of Ravens: Thoughts on Twitter Communication is a post from: Waxing UnLyrical.

Super Bowl 2013 Lights Go Out But Oreo's Twitter Team Has A Light Bulb Moment

Diva Marketing Blog

When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet. When the lights went out in the Super Dome tonight the savvy Oreo Twitter team had a brilliant light bulb moment. Twitter Team : agile, content created in real time in response to an unexpected opportunity. might it have been different from Twitter?

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Twitter IPO: 5 Must-Reads


Twitter (NYSE: TWTR) has gone public. Ten Ways Twitter’s IPO Didn’t Turn Out To Be Like Facebook’s IPO. By Nathan Vardi Twitter worked hard to make sure that its initial public offering didn’t turn into the kind of debacle that Facebook experienced when it started out as a publicly-traded company. Twitter’s IPO Will Make These Men Very, Very Rich. By Laura Stampler This week’s Twitter IPO is going to make a few key shareholders a lot of money.

29 Things That Every SEO Should be Thankful For This Thanksgiving 2013

Bill Hartzer

It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? They’re just things that I really think we, as SEOs in 2013, should be thankful for. Twitter. Yeah, I’m thankful for Twitter. There is an amazing community of SEOs out there that hang out on Twitter; you should be a part of it.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Infographic: Optimize your Facebook, Twitter, G+ and Pinterest posts by leaderswest. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?”

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Invite the right Twitter influencers and you can easily see mentions of you and your brand dramatically increase.

Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

And Twitter needs A LOT more time. We’ve recently started to experiment with Twitter Advertising having finally been invited to the platform to see if it could be a viable offering for some of our clients. Twitter’s explanations of who your ads and promoted tweets show up to are very vague as well. Without any real control over what is happening, you’re basically just throwing money at Twitter in hopes that you produce some affordable results.

Never Underestimate The Power Of Twitter


I mean, I knew Twitter was powerful. Not extremely excited about the response I was getting, I put a post on Twitter warning my followers to, “not order anything from the NFL Pro Shop, their customer service is not helpful” and simply left it at that. Jill: You posted this on Twitter? Me: Yeah… Jill: I have a personal Twitter account, I had no idea we – being the NFL Pro Shop – had a Twitter account.