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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Its company Pinterest page currently has 10M+ monthly views, and 605k followers (and growing!)

Brands 148
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. Lessons learned about online grassroots movements: These groups have real influence.

Committee 312
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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216
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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

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PERTH: Social Media Training Course April 2012

Laurel Papworth

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Hazel draws her creative inspiration from famous influencers, travels and books. Engagement with your community should be the ultimate goal. Sometimes, adding a comedic twist to your otherwise boring content can help make it more interesting to your online community. Does it always work, not necessarily. Definitely.