Waxing UnLyrical

APRIL 8, 2016

Those two years might as well have been five (or seven), given the extraordinary progress we made in raising the organization’s visibility and profile during some of the most turbulent times in animal welfare (to cite just two: the 2007 pet food recall and Michael Vick case ). Influence doesn’t necessarily come with age. Puppies ftw!

Influencer 100

Influencer Communities Banking Consultant 100

Social Media Strategies Summit

NOVEMBER 27, 2018

They started streaming as a Facebook Live show at the same time as the linear broadcast. Amazingly, they got 10-20x more engagement than other image posts. They are positively impacted by social influencers. As OWN discovered, Social Listening is the key to providing relevant and engaging experiences.

Communities 100

Communities Platform Video Fashion 100

Waxing UnLyrical

MARCH 14, 2011

In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. Facebook had a mere 20 million registered users. To the Army, engagements often mean meeting with people in the community. Sphere of Influence.

Vocus 274

Vocus Flickr Training Posterous 274

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&#

Vocus 198

Vocus Foursquare Campaign Influencer 198

The Marketing Blog

SEPTEMBER 28, 2009

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. influential Indians in social media on Facebook etc.)

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

April 19th, 2007 (8:54am) Anne Zelenka 94 Comments. James Governor’s Monkchips » More Thoughts on Discontinuous Productivity says: April 19th, 2007 9:30am. [.] Edgar says: April 19th, 2007 9:59am. MLO says: April 19th, 2007 10:37am. Anne Zelenka says: April 19th, 2007 11:14am. Advertise |. Contact Us.

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

JUNE 27, 2008

And who may be able to influence those actors in their decision-making? It can be easy to forget, in our passion for a cause, that others may not start out with the same level of engagement or the background information needed to grasp a complex message. Toronto : Imagine Canada , 2007. How to Set Up a Non-Profit Facebook Page.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. Hop on Twitter, Instagram, Facebook, etc. Your best bet is to do your research.

Hashtag 40

Hashtag Brands How To Instagram 40

ProBlogger

MARCH 26, 2020

I think it’s risky to build your primary point of connection on platforms such as Facebook, Instagram, Pinterest and LinkedIn. They can certainly help you build engagement with your readers. Just as importantly, it didn’t lead to a decrease in engagement or an increase in our bounce rates. Yes, social media is important.

How To 38

How To Analytics Blogger LinkedIn 38

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) If you have the mindset to make Facebook a professional tool, you certainly can turn it into one.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Social Media Network Marketing

AUGUST 19, 2010

The various points of influence are: Traditional/mainstream websites. Social networks like Facebook and others. Increase positive perceptions of brand by creating opportunities to listen to and engage with consumers. Engage in more effective public relations by understanding who the real influencers are.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Hootsuite

APRIL 6, 2023

It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly In general, there are no visible calls to action to engage with social channels and little if any interactive assets.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 18, 2010

You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Proactive Report

OCTOBER 7, 2011

Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. Facebook, Twitter, Google+ and LinkedIn are all very popular social media websites, but that doesn’t mean YouTube is any less of a social website.

YouTube 98

YouTube Tips Embedding Marketing 98

Bare Feet Studios

MARCH 19, 2010

Nestlé has over 91,000 fans now on their Facebook page. This is a sizable, engaged audience that is hungry for a positive message about this situation. It is your most opportune time to influence opinion, to change internal processes that will make you a better company. These are the canaries in your cold mine.

Social Media 40

Social Media Upcoming Conference Comments 40

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

“I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation. Reply Arthur Charles Van Wyk October 8, 2010 at 2:27 am Does the consistency part mean that if I have a Facebook profile where I am just me.

Brands 236

Brands Handbook MySpace Construction 236

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. Facebook opened to the public moving away from colleges in September of 2006. So the fact that iOS 14.5

Influencer 85

Influencer Social Media Hubspot Travel 85

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Consumers are actively looking for and want to engage with most businesses that fall into the following categories. It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. Even better it can be measured.

Social Media 164

Social Media Yahoo Discount Training 164

Laurel Papworth

OCTOBER 29, 2009

Jeremy gets online and says it’s cos he’s not a woman he got sacked, the GoodGame crew go the forums and say it was their decision, the community get their knickers in a knot and start a petition , a Facebook goup and a website called SaveJunglist (his gamer handle or nickname). The Facebook group. How can you help?

Communities 68

Communities Drupal Posterous Forums 68

ProBlogger

JULY 18, 2019

Back in 2007 I was asked a question: “If you could only write one type of content on your blogs forever, what would it be?”. Engage new readers: You can link to evergreen content from your navigation menu or sidebar. Although I wrote that post in 2007, it continues to be valuable from my readers. Cleaning Mould off Canvas.

Content 34

Content Examples Publishing Types 34

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. So how has the company managed to build an engaged brand community ?

Examples 228

Examples Communities Brands Forums 228

Hootsuite

JANUARY 27, 2020

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% A brief history of the Facebook algorithm.

HootSuite 145

HootSuite Facebook How To Groups 145

Diva Marketing Blog

SEPTEMBER 22, 2009

Every once in awhile while there are people who enter your life and not only influence your journey but touch your heart. Keep in mind that in 2006-2007 I was a bit of a Rip VanWinkle in that I stepped away from active participation, only to wake up and find the world had changed. Paul Chaney is one of those people.

Handbook 63

Handbook Real Estate Travel MySpace 63

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. Put values first.

Airlines 109

Airlines Marketing How To Influencer 109

Koka Sexton

DECEMBER 20, 2009

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That someone was me.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. For the most part, you can’t buy Twitter followers or Facebook fans.

Hotels 245

Hotels Social Media Communities Discount 245

Bare Feet Studios

MARCH 1, 2009

Even if you don’t know about Twitter, this translates as follows: These people carry influence and are well known in the smart, hip, savvy circles of San Francisco. I do mean to suggest that this campaign is completely unfriendly to social media influencers. Exactly the kind of people this campaign wants.

Tourism 40

Tourism Campaign Sites Social Media 40

Diva Marketing Blog

MAY 13, 2009

Social media marketing goes beyond a YouTube contest or a Facebook app. One) Turn CRT/tanaka into a socialprise, an organization capable of using and engaging in conversations across the line and internally for business use. We’re already engaging across the board, and I anticipate a much more dangerous company within six months.

Social Media 40

Social Media Sports Fashion Campaign 40

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Diva Marketing Blog

JUNE 10, 2009

So I did what any social media marketing diva would do I began a networking search through blogs, LinkedIn, Twitter, Facebook, email and traditional WOM too. We specialize in custom (and frequently humorous) iPhone and Facebook applications. Social media marketing is about attracting, educating and engaging buyers online.

Social Media 53

Social Media Real Estate B2B WordPress 53

Social Media Strategery

FEBRUARY 9, 2010

“…if our consumers are younger, and they love video games, and they have shorter attention spans, and they love interactivity, and they love social media, and everyone blogs, and everyone’s on Facebook, why wouldn’t we put ourselves right in the middle of that?&# What social media or Government 2.0 Sound familiar?

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94