Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 62

Social Media Tools B2B Team 62

Ignite Social Media

MARCH 4, 2024

In essence, deinfluencing stems from weariness over influencers who promote new products daily with little discrimination. In essence, deinfluencing stems from weariness over influencers who promote new products daily with little discrimination. Related Posts 32 Signs You Might Be a Social Media Marketing O.G.

Trends 96

Trends Brands Fashion Influencer 96

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. What are content curation tools? 1 Social Media Tool Create.

Curation 75

Curation Social Media Management Tools Social Media 75

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Social Media. Create A Website And Blog.

Tips 182

Tips Marketing Loyalty Hotels 182

Ignite Social Media

NOVEMBER 17, 2021

2021 showed us both the rise and fall of Clubhouse , accompanied by some major hype around social audio that most people have already forgotten about. And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. A lot has happened this past year.

Social Media 208

Social Media API Reputation Compete 208

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. What does Evergreen Content mean?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Examples 123

Examples Social Media Sentiment Influencer 123

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Data 124

Data B2B Notification Team 124

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. In this guide, we’ll walk through some of the benefits of competitor mapping and how to create your map. It’s like preparing for a championship game.

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Social Media 127

Social Media Template Templates Skills 127

Bill Hartzer

NOVEMBER 20, 2023

In a groundbreaking move set to revolutionize the very fabric of social commerce, Doba, a prominent powerhouse in the realm of American dropshipping, proudly introduces its groundbreaking app, Doba Direct. Doba Direct stands tall with a suite of features that redefine the standards of social commerce.

Influencer 95

Influencer Social Media Curation Policies 95

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Here are the total followers on Stanley’s main social media accounts.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand.

Influencer 107

Influencer Marketing Collaboration ROI 107

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. That’s where prompts come in — they help guide the AI to create accurate and meaningful written pieces. It helps guide the AI so it can create an accurate and meaningful piece in return. What is an AI Prompt?

Content 78

Content How To Social Media Management Social Media 78

Keyhole.co

JANUARY 20, 2024

Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. Studies show that customers respond better to user-generated content than overly promotional marketing. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. But before we get into the step-by-step guide, here are some things to note. Wish there was a shortcut to reaching your TikTok goals?

Overview 119

Overview Campaign Cost Organization 119

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

DECEMBER 6, 2023

In this guide, we’re diving into the essentials of B2B influencer marketing. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? There lies the magic of B2B influencer marketing.

B2B 119

B2B Influencer Brands Marketing 119

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. What is online plagiarism?

Content 52

Content How To Engineering SEO 52

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. AI is also helping social teams understand and respond to audiences better.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Almost 3 billion users — 36.7%

Engagement 110

Engagement UGC Facebook HootSuite 110

Writtent Blog

NOVEMBER 24, 2023

In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1 , we listed most of the back-end tasks of starting a corporate blog. In Part 2, we’ll talk about the fun parts–branding and content creation. but you wouldn’t know that just by the name of their blog.

Hubspot 96

Hubspot How To Loyalty Resources 96

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. That’s what this guide is here for. That’s what this guide is here for. If you’re ready to see your social media efforts pay off, keep reading. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Social Media Network Marketing

MARCH 5, 2024

Tired of your social media content getting lost in the endless scroll? ❤️ Social Media platforms are brimming with interactive features designed to grab attention and spark meaningful connections ❤️ with your audience. Ready to take your social media engagement to the next level? Why Go Interactive?

Features 56

Features Engagement Social Media Metrics 56

Sprout Social

MARCH 21, 2022

That’s where Instagram Guides come in. Guides are a collection of published posts featured on your Instagram profile. Guides are a collection of published posts featured on your Instagram profile. Guides can help you provide new valuable content and gain more likes, comments and shares long after you initially create your post.

Examples 103

Examples Instagram How To Curation 103

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 115

Brands How To Authentication Collaboration 115