Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons.

Social Media 112

Social Media Authentication Communities Campaign 112

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Brittany Cabriales at GoFundMe suggests getting ahead of viral trends by clearly establishing your content buckets , pillars, and topics you talk about.

Conversation 130

Conversation Brands Authentication Trends 130

The Realtime Report

DECEMBER 2, 2022

New Social Media App Uncovers. Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. View and Interact With Content on Social Media. It serves as a one-stop solution for news about local happenings, talk of the town and more.

Social Media 91

Social Media Apple Survey Feed 91

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 79

Template Templates Social Media RFP 79

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy.

Content 113

Content How To ROI Trends 113

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

B2B 80

B2B Social Media Social Media Management Apple 80

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers expect that same level of service online.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Acknowledge the good and the bad.

Social Media 145

Social Media Social Media Management Exercises Policies 145

SocMed Sean

MARCH 15, 2022

We leave very little to the imagination these days thanks to social media. So much of our everyday lives often end up on social media. For some of us, our entire life can be tracked by what we post on social media. Social media certainly has its advantages. That’s a good question.

Social Media 130

Social Media Privacy Fashion Questions 130

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 136

Examples B2B ROI Analytics 136

Janet Fouts

SEPTEMBER 21, 2020

Ayelet Baron is an old friend here on Mindful Social, and I’m honored she asked me to preview her latest book,the first in a trilogy, called F*ck the Bucket List For The Soul- Discover The Wonder Of You. Find Ayelet on her website and social media below. Listen up to hear more from Ayelet , and get the book ! Linkedin.

List 132

List Project LinkedIn Instagram 132

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

How To 113

How To Marketing Metrics ROI 113

Oktopost

FEBRUARY 16, 2022

Amisha isn’t afraid to tackle the challenges she’s encountered as a marketing leader building out stellar customer experiences, and you’ll certainly walk away with a few ideas on how to provide a second-to-none experience for your customers. Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Catch all episodes here.

B2B 125

B2B Apple Hosting Meeting 125

Webbiquity SMM

NOVEMBER 12, 2019

You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. It’s the digital media equivalent of flying blind. It’s preposterous even to suggest such things.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Ignite Social Media

SEPTEMBER 24, 2019

It wasn’t always seen as important for a brand to pay special attention to its content and ensure it was relatable to people of all walks of life. Black Twitter” is often discussed as being a driving force behind social trends and certain brand awareness. Diversity helps a brand be relatable.

Brands 132

Brands Trends Social Media Company 132

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. With that said, let’s walk through the current influencer landscape in the UK and what to consider when looking for the best partnerships.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Convince & Convert

NOVEMBER 16, 2018

Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. It may feel cruel that the season when most of your team is requesting vacation is also the busiest time for social media. We know that most social media pros are hesitant to take vacation time.

Social Media 147

Social Media Team Review Consultant 147

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Determine Your Audience.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

Metrics 138

Metrics B2B Software Social Media 138

The Realtime Report

AUGUST 12, 2019

Be a Social Butterfly . We’re not talking about hitting all the parties; we’re talking about staying on top of your social media presence and messaging. Social media is how you’re going to achieve that. How to Build Your Business Reputation: Your Complete Guide.

Reputation 111

Reputation How To Review Communities 111

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

Eventful 161

Eventful Social Media Marketing Influencer 161

Hootsuite

OCTOBER 27, 2022

Imagine walking into a store only to find there’s nobody to greet you. You walk through the store and can’t find anything. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. It makes it possible to talk to thousands of potential customers at once.

Conversation 98

Conversation Brands FAQ Survey 98

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Later

APRIL 30, 2021

Working in social media is an amazing way to channel your creativity and connect with different communities. . But managing multiple social media accounts, and all the responsibilities that come with it, can impact your mental health. 5 Mental Health Tips From Social Media Managers. Sign up today, for free!

Social Media Management 104

Social Media Management Social Media Apparel Tips 104

For Real Social Workers

JANUARY 8, 2024

In this blog post we are going to talk about the comparisons and behaviors that cause anxiety, depression and stress. Welcome Welcome to the REAL Social Workers Online Magazine this is the place where we support and encourage social workers, like me, through strategic stress management and solution focused self-care.

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Authentication Comparison Consultant Proposal 52

agora pulse

NOVEMBER 11, 2020

If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing. So, how do you incentivize influencers to talk about your product or brand? Don’t Act Like a Cold Caller.

Influencer 132

Influencer Instagram Tips Collaboration 132

Sprout Social

DECEMBER 13, 2022

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Talk about a 180-degree turn in thinking.

Social Media 103

Social Media Social Media Management Storify Resources 103

Sprout Social

OCTOBER 14, 2021

Last week at Untapped , Waldman sat down with Sprout Social’s Chief Marketing Officer Jamie Gilpin to share how Universal Standard stands out from its contemporaries by capitalizing on opportunities that match their focus and audience. Pour over demographic data and assess who’s represented on your website, emails and social content.

Brands 137

Brands Authentication How To Apparel 137

Sprout Social

JUNE 16, 2022

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. In this article, I’ll walk through both why this is so crucial for all M&A and how the process ideally should work. The risks of excluding social from your M&A strategy. This is a huge mistake.

Social Media 109

Social Media Pharmaceuticals Reputation Team 109

Social Media Strategies Summit

FEBRUARY 11, 2021

Would you like to have your content available to older people who may not be on social media, or those who may not be able to read? If you’re familiar with the concept of Stories on social, then you’ll understand micro-casting. If you’re familiar with the concept of Stories on social, then you’ll understand micro-casting.

Sample 147

Sample Samples Hosting Instagram 147

Sprout Social

NOVEMBER 17, 2022

According to The Sprout Social Index™ , consumers find short-form videos 2.5x And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. more engaging than long-form videos.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 85

Communities Community building Industry Crowdsourcing 85

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

OCTOBER 25, 2022

Building a memorable brand takes some big swings but you have to walk before you can run. Building a memorable brand takes some big swings but you have to walk before you can run. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. What does it take to build brand awareness? What is brand awareness?

Strategy 131

Strategy Brands Hubspot Survey 131