agora pulse

SEPTEMBER 26, 2019

For social media managers, ask yourself: What content can I create that encourages my audience to immerse themselves in it and share it on their social media channels? What types of user experience can I craft for my different social channels? Like most experiences, those shared are the most memorable.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

SocMed Sean

JULY 9, 2018

The basics of automation lie in the possibility to schedule posts on social media networks and make them seem like they were spontaneous. Purchase or develop an in-house tool to automate processes such as email responses, customer updates, product surveys and ROI measurement.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Try it for free for 30 days!

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Survey 97

Survey Marketing Social Media Management Badge 97

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Convince & Convert

DECEMBER 6, 2023

Some brands also publish posts on social media platforms to address customer concerns. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform.

Social Media 145

Social Media Hubspot Statistics Survey 145

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 135

Team Social Media Management Skills Trends 135

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Survey Education Team 123

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Here’s an article where you can learn more about social media budgeting.

Marketing 132

Marketing How To Sample Samples 132

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Try it for free. Learn more.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Keep it simple Your social media management workflow should be designed with simplicity in mind.

Template 134

Template Templates Social Media Tips 134

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. The Reuters/Ipsos survey found no clear loss or gain in use since the recent privacy scandal.

News 170

News Google Social Media HootSuite 170

Mindjumpers

APRIL 4, 2012

The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. >> Download the report here.

Report 249

Report Industry Social Media Survey 249

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

The Realtime Report

JUNE 15, 2021

Here are ways to collect the feedback of your customers so you can improve your support: Conduct surveys to determine how current customers are feeling, how clients perceive customer service, and how satisfied customers are with the brand. You can tailor the survey questions to better match the data you gather.

Tips 103

Tips Survey FAQ Knowledge Base 103

agora pulse

MAY 30, 2019

Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. So, how can social media managers and agencies make the most of the popularity Stories format and consumers’ openness to be engaged via the format?

Social Media 129

Social Media Survey Social Media Management Instagram 129

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Our survey found that 80% of consumers say that brand familiarity (i.e., About the Data.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

MARCH 29, 2023

Turning your employees into social media brand advocates will help you humanize your brand, expand your candidate pool and multiply your referral network. When team members share their experiences on social, it seems genuine, trustworthy and authentic.

Social Media 101

Social Media Strategy Team Review 101

Hootsuite

FEBRUARY 4, 2020

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. 75,000+: 42%.

Instagram 145

Instagram Social Media Marketing Survey 145

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, HootSuite has a dedicated Twitter account, @Hootsuite_Help , which deals with customer queries about its social media management platform: Thank you for contacting us via our Social Networks! Are you seeking ideas, advice, and case studies from some of the world’s top social media marketers?

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. It can be used for automating customer feedback and survey data analysis to identify topics relevant to your target audience and extract useful insights.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JUNE 2, 2021

Twilio commissioned a survey and found that only two out of 10 people in the U.S., How do you envision the future state of social messaging? In a survey across multiple markets globally, we found that 81% of people use messaging to ask about products, 78% to get support and 74% to make a purchase or appointment.

API 131

API Instagram Survey Conversation 131

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Buffer Social

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

AUGUST 16, 2018

In one survey, 90% of people had used social to communicate with a brand. Unlike phone or email customer service, social media customer care usually takes place in the public eye. Where possible, train your social media managers to “wow” the customers.

Social Media 122

Social Media Issues Survey Social Media Management 122

Oktopost

JUNE 30, 2021

However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers. In another survey, Facebook tied with LinkedIn as the social advertising platform with the highest ROI.

B2B 118

B2B Facebook How To Campaign 118

agora pulse

JULY 12, 2019

The shift towards audiences embracing multiple networks can be seen even more clearly in a survey of 450 social media users conducted by GoodFirms. Still, the idea that people currently use multiple networks and will likely to continue to use multiple social networks in the future is a key one. (To

Social Networking 99

Social Networking Compete Social Media Management Overview 99

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Contact for pricing.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JANUARY 11, 2024

For example, Oktopost’s social media management platform integrates with various CRM tools so you can follow your prospects’ journey from the moment they interact with your brand online. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Oktopost

JANUARY 12, 2021

Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. Social Media . Social media is creating a massive shift in the overall B2B customer experience.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

SEPTEMBER 21, 2020

VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.

Issues 136

Issues Survey Campaign Authentication 136

agora pulse

NOVEMBER 12, 2019

You can post about it on social media, directing followers to an interactive quiz on your website. Design a playful quiz with short and easy survey questions. You can use Survey AnyPlace to capture leads with interactive quizzes. Design surveys that adapt to all devices.

Organization 89

Organization Social Media Discount Survey 89