Proactive Report
MAY 24, 2012
But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. Do a social audit and locate everyone who speaks positively about your brand. Influence is a relative term.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
The Pork and Beans video enlisted in familiar faces across the YouTube culture. Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Nick Haley created the video at home for fun and uploaded it to YouTube. Most people do.
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Techipedia: Tamar Weinberg
DECEMBER 31, 2009
It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. It’s a great way to get the ideas, suggestions, and questions from many people and make a better product. The time spent just getting everyone signed up to Wave was counter-productive.
Techipedia: Tamar Weinberg
JANUARY 19, 2010
4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following. Low Return Industries These types of businesses tend to take a long time to create return in social media. Answers Yahoo!
Social Media Marketing
APRIL 3, 2013
Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Video is a great way to do brand storytelling - particularly when 57% of consumers rely on videos to get product information. Still, Facebook dominates in this space.
Webbiquity SMM
NOVEMBER 2, 2010
You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).
Techipedia: Tamar Weinberg
OCTOBER 7, 2010
That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.
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