Pam Moore

JANUARY 4, 2017

We’ll pay more for almost any product or service if it saves us time. So why would we think that marketers and business leaders would think any different when it comes to social media? Get instant results with this super duper quick social media plan! Social media is not a one night stand.

Social Media 167

Social Media Social Networking Training Instagram 167

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing. Go through one step at a time.

Report 242

Report Content Nielsen How To 242

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Technologists are active on social media. They should also understand the best practices for engaging in social media. It’s a fact.

Strategy 148

Strategy Social Media Marketing Consultant 148

Sprout Social

JANUARY 13, 2021

Do you know how your newest customers heard about your product or service? Or it was a combination of newsletter information, social media posts, and word of mouth? In terms of the social media marketing funnel , attribution models credit the channels within the Awareness and Consideration stages that led to the Conversion.

Social Media 93

Social Media Marketing Newsletter URL 93

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Driving awareness for product launches, events and brand initiatives is a common marketing objective.

Influencer 195

Influencer Products Marketing How To 195

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco.

Social Media 215

Social Media Conference Report Upcoming 215

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. In short, social media helps with link building, which is critical for SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

SocialFish

APRIL 7, 2011

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one.

Policies 222

Policies Social Media Handbook Guidelines 222

ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

How To 39

How To Tips Products List 39

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Your additions are welcome!

Social Media 206

Social Media Brands RSS Publishing 206

Sherrilynne Starkie

DECEMBER 31, 2014

It’s more than blo g posts, white papers and newsletters. And the convergence of owned, earned and paid media drives this trend. Subject matter experts can be found in product development, production, research, senior management, and in the front lines of customer services. PLEASE LIKE MY FACEBOOK PAGE.

Content 282

Content Committee How To Curation 282

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. B2B product marketing budgets are expected to increase on average 3.1%

B2B 110

B2B Social Media Marketing Survey 110

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Your content marketing should be the air you and your audience breathes as they experience your brand, not just buy your products. Other supporting media (image, video, podcast) and location of the asset (url etc.).

Template 78

Template Templates Social Media Content 78

Pam Moore

JUNE 30, 2017

Before you even think about using social media for business you need to develop your social branding strategy and plan! Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30-60 days! Need help launching a new product or service launch? Definition of branding.

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Your content marketing should be the air you and your audience breathes as they experience your brand, not just buy your products. Other supporting media (image, video, podcast) and location of the asset (url etc.).

Template 78

Template Templates Social Media Content 78

yMarketingMatters

APRIL 10, 2019

When you’re thinking about how to promote your business, it can be really tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. It’s Perfect for Social Media.

B2B 178

B2B Loyalty Conversation Buy 178

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Convince & Convert

AUGUST 18, 2011

Social media optimization gives you the ability to not waste bullets. As Charlene Li said – and I routinely steal this line – “social media isn’t inexpensive, it’s different expensive.&#. Getting smarter at social analytics requires three things: 1. Social Media Optimization Table.

Social Media 130

Social Media Bookmarklet Analytics Software 130

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Marketing Curata Influencer 110

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. Fire your Director of Social Media! Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

MAY 14, 2017

Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Social Profit Factor Training Academy and Marketing Nutz Can Help! . You Are the Media! Social Brand Humanization: Authenticity vs Transparency.

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

MAY 22, 2017

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you tap into the power of social selling and social media marketing. Audience Analysis Worksheet.

Training 167

Training Influencer Team Analysis 167

Mindjumpers

NOVEMBER 3, 2011

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

yMarketingMatters

APRIL 10, 2019

When you’re thinking about how to promote your business, it can be really tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Perfect for Social Media.

B2B 130

B2B Loyalty Conversation Social Media 130

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 162

Social Media Study Statistics Aggregator 162

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? This includes social media. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your digital strategies and social media plan. This includes social media.

Training 78

Training Marketing Consultant Template 78

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. That’s a good thing—and it’s entirely because of social media.

Brands 115

Brands HootSuite Module Meme 115

Pam Moore

JUNE 8, 2017

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help you tap into the power of social media to build your personal and business brand. Additional Resources: .

Authentication 167

Authentication Brands Training Communities 167

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring (SMM) can drastically improve your website rank and visibility.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113