Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Your additions are welcome!

Social Media 206

Social Media Brands RSS Publishing 206

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. In short, social media helps with link building, which is critical for SEO.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. What do I share?

Authentication 167

Authentication Brands Training Communities 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 178

Social Media B2B Exercises Hubspot 178

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. B2B product marketing budgets are expected to increase on average 3.1%

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Importance of being human in your communication, language and engagement with your community, customers and audience. You Are the Media!

Brands 166

Brands Authentication Wikipedia Training 166

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. Fire your Director of Social Media! Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? This includes social media. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your digital strategies and social media plan. This includes social media.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

MAY 22, 2017

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you tap into the power of social selling and social media marketing. Audience Analysis Worksheet.

Training 167

Training Influencer Team Analysis 167

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Tip: If they aren’t interested in a product you offer now but appreciate your outreach and content, they may turn into a great referrer in the future. Lisa Larranaga Denten is the social media manager of Cision US.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Pam Moore

MAY 12, 2019

However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. When developed properly, your brand is your platform to differentiate, communicate and attract your dream customers. It's community. It's a promise delivered.

Brands 109

Brands Strategy Reputation Authentication 109

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Social media is one of the most powerful channels when it comes to brand visibility. With that being said, virtually every brand can benefit from a strong social media marketing strategy. ? Do people talk about you on social media?

Brands 75

Brands B2B SEO Influencer 75

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. What if someone can’t stop singing praises about the product she just bought? That’s why social media is important. Great content, #2, works across the board for social media.

Communities 170

Communities Marketing MySpace Yahoo 170

Pam Moore

MAY 9, 2016

Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations. Social Brand Humanization: Authenticity vs Transparency. ” Source.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. Using Twitter, blog content and other social media posts for A/B testing to increase conversions. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. You may find them listening more than talking when it comes to social media. They know who they are and what they offer their customers, partners, online community and friends. Talk like humans. Have a personality.

Brands 167

Brands Training Policies Template 167

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Corporate communications is a fire marshal and not a fire chief.

Survey 185

Survey Industry Newsletter Press Release 185

Pam Moore

JANUARY 24, 2020

Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels. Yet, why do people still hide behind social media logos and contact forms?

Sample 78

Sample Samples Strategy Brands 78

Pam Moore

AUGUST 8, 2019

It's your promise to your customers, partners, employees, audience and community. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. 15 Tips to Zoom Your Brand (white paper). It's Who You Are. Need more help?

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue.

Template 60

Template Templates Content Social Media 60

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Importance of being human in your communication, language and engagement with your community, customers and audience.

Brands 60

Brands Authentication Template Templates 60

Pam Moore

SEPTEMBER 9, 2020

A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Social media and digital marketing requires your greatest asset which is time.

Conversation 78

Conversation Template Templates Marketing 78

Pixlee

SEPTEMBER 7, 2018

The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Next, a team has to be deputized to take ownership of the social commerce strategy.

UGC 40

UGC Content Authentication Curation 40

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Social media. Yes, you need to have a social media presence. You should not, however, be limiting your social media efforts to Facebook and Twitter. At the same time, though, the web moves fast.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Social Trust Factor: Ignite Results with Trust and Authority (episode 20).

Facebook 113

Facebook Marketing Groups Groups 113

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. Nothing from a major driller and supplier of the world’s oil… Project included infomercial products and holiday candy but nothing on stopping oil wells from spewing up. Set up or connect with an innovation crowdsourcing community. Related posts.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. More in Social Media is Not An Experiment. From there you’ll be able to create any photo products you like, or simply order a DVD for use elsewhere.

Sites 81

Sites Social Media Social Networking Mobile 81