Social Media Strategies Summit

MARCH 1, 2024

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Examples include: Synthesia : This platform lets you turn text into studio-quality video content in minutes using AI voiceovers and avatars. It’s capable of creating videos in over 130 languages.

Video 229

Video Trends Marketing Mobile 229

Oktopost

OCTOBER 26, 2023

However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Strategy 132

Strategy Content Curation Press Release 132

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 115

LinkedIn Tips Curation Training 115

Sprout Social

APRIL 4, 2023

One way is through brand advocacy. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And employees want to post about their companies.

Buy 94

Buy Curation Statistics Survey 94

Oktopost

MARCH 25, 2024

Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. But, without your employees willing to participate, your strategy will fall at the first hurdle. No advocates, big problem.

Metrics 75

Metrics Training iPad Meeting 75

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? This is where employee advocacy comes in. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Does Advocacy Posting Vary by Industry?

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Content B2B Social Media Management 62

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools? brand safety rate and a 99.9%

Reputation 131

Reputation Tools Brands How To 131

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

FEBRUARY 12, 2024

When it comes to social media for financial services, compliance is not just a priority; it’s a necessity. Financial institutions must be able to navigate the complex web of regulations while staying up-to-date with modern forms of communication, including social media. What is the Smarsh integration?

API 62

API Construction Organization Meeting 62

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. It’s about driving measurable results for your business.

Social Media 118

Social Media B2B Social Media Management Analysis 118

Oktopost

APRIL 6, 2023

There are many different ways to build thought leadership – social posting, events, market research – but one of the most effective is to begin cultivating a pool of social media advocates, straight from your own workforce. What is social advocacy, and how does it support thought leadership? It’s just good business.

Exercises 69

Exercises Metrics B2B Social Media 69

Buffer Social

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. What is employee advocacy?

LinkedIn 93

LinkedIn Brands Authentication Project 93

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Why should execs be on social media?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

AUGUST 4, 2023

We love talking about loyal and engaged customers, but what about loyal and engaged employees? They hold an incredibly high value for businesses, provided you understand how to showcase their enthusiasm in a way that feels authentic and done for the right reasons: by driving advocacy on social media.

ROI 62

ROI Real Estate Team Social Media 62

Hootsuite

JULY 15, 2021

Did your boss send you to this blog to try and turn you into an employee advocate? Employee advocacy is when a workforce promotes their organization, most commonly over social media. What do you get out of sharing company-approved social media posts anyway, right? Develop new skills and build confidence on social.

HootSuite 135

HootSuite Sentiment Study Collaboration 135

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

JANUARY 16, 2024

But, when it comes to investing in tools, you’ll want to allocate your budget to the platforms that fit your business needs and bring you the most value in return. Harness Oktopost’s AI Capabilities to Maximize Your Social Selling Results Top 5 AI Sales Tools 1. This is difficult for social media teams to deliver at scale.

Team 62

Team Tools SMS B2B 62

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. It’s a win-win.

Social Media 101

Social Media Strategy Team Review 101

Sherrilynne Starkie

DECEMBER 20, 2020

How Canadians use Social Media. Canadians love social media. The fourth most-popular social network for Canadians is Instagram. Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily.

Marketing 367

Marketing Syndication Adwords News 367

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? How do you shift the preconception that all social media is good for is brand recognition?

B2B 91

B2B Engineering Social Media Privacy 91

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Hootsuite

JULY 19, 2023

Trying to recruit on social media can be like opening the floodgates to the Hoover Dam. Social media recruiting tools can help you control the flow and encourage qualified candidates to apply when done right. What are social media recruiting tools? Or, sometimes, it can be like opening the floodgates to the Sahara Desert.

Social Media 75

Social Media Tools HootSuite Hashtag 75

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation.

Training 124

Training Study Metrics Social Media 124

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

B2B 171

B2B Brands LinkedIn Groups 171

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. 1 Social Media Tool Create.

HootSuite 93

HootSuite How To Hashtag Applications 93

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. This often led to frustration and inefficiency as administrators had to duplicate efforts, creating similar messages for different platforms.

Content 62

Content Aggregator Social Networking Social Media Management 62

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

OCTOBER 24, 2022

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. In the second half of the show, Olivia and Addie discuss how you can earn more meaningful engagements, more reach, and customer engagement through employee advocacy. Episode Summary.

B2B 96

B2B Content Apple Film 96

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. What is an employee spotlight? How to promote your employee.

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62