Oktopost

AUGUST 4, 2023

We love talking about loyal and engaged customers, but what about loyal and engaged employees? They hold an incredibly high value for businesses, provided you understand how to showcase their enthusiasm in a way that feels authentic and done for the right reasons: by driving advocacy on social media.

ROI 62

ROI Real Estate Team Social Media 62

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Here’s what you need to know about encouraging employee advocacy. How are you going to make advocacy fit?

Social Media 62

Social Media How To Reputation Analytics 62

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. What is employee advocacy?

Training 124

Training Study Metrics Social Media 124

Oktopost

JULY 6, 2022

There’s never been a better time than now to make employee experience a priority. That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Employee advocacy, of course! Episode Summary. But what’s the best way to tell their story?

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Organization B2B Apple Meeting 125

Oktopost

APRIL 6, 2023

What is social advocacy, and how does it support thought leadership? Your employees are the lifeblood of your business. In other words, to embrace social media advocacy. Employee advocacy is a broad subject. Ultimately, it refers to instances where employees actively promote their employer, often on social media.

Exercises 69

Exercises Metrics B2B Social Media 69

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Jump to a section: Top Employee Advocacy Statistics.

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Statistics B2B LinkedIn Social Networking 75

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? Your employees hold an incredibly high value for your businesses provided you understand how to showcase their enthusiasm in a way that feels authentic.

ROI 48

ROI Loyalty Embedding Metrics 48

Ignite Social Media

MARCH 11, 2020

Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. What does this mean for employee advocacy on social media? Check out our Services here.

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LinkedIn Social Media Notification Curation 127

Oktopost

FEBRUARY 17, 2021

The biggest lesson 2020 has taught us is that B2B organizations need better tools and practices to engage and communicate with their own employees. In the era of WFH, business communication platforms like Microsoft Team are mission-critical for driving operational and organizational processes for any department.

Microsoft 90

Microsoft Team B2B Module 90

Hootsuite

MAY 29, 2020

If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And get this – more people trust a regular employee (53%) than a CEO (47%). Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Oktopost

MARCH 23, 2022

Employee advocacy is probably already on your radar. It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. Listen to the Behind the Post Podcast : Why Launch an Employee Advocacy Program. Deepening the trust of your audience.

How To 62

How To B2B Training Survey 62

Oktopost

APRIL 26, 2024

The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. A recent Oktopost study found that legal services posted significantly less advocacy content per day than other sectors.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Convince & Convert

MAY 5, 2014

I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. 7 Ingredients for Employee Social Media Advocacy from Jay Baer If your employees aren’t your biggest fans, you have bigger problems than social media.

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Guidelines Metrics Software Authentication 167

Oktopost

APRIL 4, 2019

At the same time, the proliferation of voices and platforms has made it harder than ever to capture and hold that audience’s attention. One approach that many companies are finding effective is employee advocacy —letting your employees, through their own unique voices and perspectives, promote the company on social media.

Campaign 96

Campaign Training Social Media Applications 96

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. How does it figure in PR?

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Nielsen Reputation Metrics Exercises 100

Socialmedia.biz

JUNE 8, 2018

Over the past few months, more people and publishers have shifted their focus to employee advocacy. Even online trading platforms such as Nasdaq are informing companies why employee advocacy matters. You might think of employee advocacy as a trend but is as old as the concept of social media marketing.

Brands 84

Brands Handbook Social Networking Loyalty 84

Hootsuite

JULY 2, 2019

With an employee advocacy program, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information about specific products or campaigns. Employee advocacy stats.

Social Media 111

Social Media Guidelines HootSuite How To 111

Social Media Strategies Summit

MARCH 1, 2024

Examples include: Synthesia : This platform lets you turn text into studio-quality video content in minutes using AI voiceovers and avatars. So it’s no surprise the world’s most-watched video platform has begun shifting toward portrait-oriented videos — not least through the launch of YouTube Shorts , its answer to TikTok and Instagram Reels.

Video 229

Video Trends Marketing Mobile 229

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

APRIL 4, 2023

One way is through brand advocacy. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Is brand advocacy right for you?

Brands 129

Brands ROI Authentication UGC 129

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

MARCH 7, 2016

of US employees say they feel connected with their company’s mission. An employee advocacy program can help. By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization.

Curation 60

Curation Organization Engagement Social Networking 60

Oktopost

FEBRUARY 28, 2024

Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves. AI Rephrasing for Advocates Employee advocacy is crucial in B2B marketing, and personalization is the key to your strategy’s success.

Tools 62

Tools Content B2B Social Media Management 62

Unmetric

AUGUST 1, 2016

Not only is that a thing of the past, but companies increasingly encourage their employees to Post and Tweet now. Employee Advocacy is all about employees becoming evangelists of the company they work at. Employees can Tweet and Post about major events, share the social media content that is put out by the company etc.

Influencer 60

Influencer How To Startup Social Media 60

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. Choosing the Right Platform. In addition, the data from your social employee advocacy program should not live in a silo.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. This seems like a no-brainer, but with so many platform providers out there, it can be challenging to find a strong fit.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Oktopost

MAY 16, 2022

You bring your employees and colleagues into your core messaging. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. From employee advocacy?

B2B 91

B2B Engineering Social Media Privacy 91

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Reputation 131

Reputation Tools Brands How To 131

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. A strong employer brand requires at least two elements: You need to have a positive work culture that your current employees truly appreciate.

Company 136

Company B2B Brands How To 136

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

APRIL 9, 2024

Let your employees do the talking Some of the best demand-generating outreach happens outside official corporate channels. Employees who believe in their company and its solutions can be exceptionally effective brand ambassadors, so give your teams the resources and go-ahead to share positive content on their profiles with employee advocacy.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

SEPTEMBER 21, 2023

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity. Expanded reach: People follow people rather than companies.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

FEBRUARY 12, 2024

For many financial services organizations, Oktopost has become the go-to social media management platform to engage with customers and build employee advocacy programs. What is the Smarsh integration? However, while Oktopost archives content, it is not a dedicated risk management solution.

API 62

API Construction Organization Meeting 62

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. We couldn’t be more excited to offer these new certifications to our customers.

Social Media 118

Social Media B2B Social Media Management Analysis 118

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111