7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

For example, if you are in real estate, a big “bucket of content” may be “Local Real Estate News.” We started with our weekly Saturday email newsletter and then grew from there. Can you believe that 2017 is right around the corner?

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase newsletter sign-ups. Real Estate. There are a few other options for real estate networking including: activerain.com, wannanetwork.com, realtown.com, realestateforum.com and others. This is a guest post by Angela Denby.

Trending Sources

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

For example, there were reports that Facebook recently let some publishers test having newsletter sign up options in Instant Articles. Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She’s salty, irreverent and I always learn something from her newsletters I can apply to my own business. She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

They understand that their customers usually prefer to visit real estate sites directly or receive email newsletters instead of simply hanging out in social media. Get our Definitive email newsletter. Image via BigStockPhoto.com.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

This is super valuable real estate. Whereas you may only post one or two images or videos to your Instagram feed per day, stories enable us to go behind the scenes and share more real-time, less-polished content. Show real world use cases.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

I like to post and schedule timely articles on social media, digital marketing, tech, mobile, marketing, real estate and branding. Here’s my quick 5-step system each morning for curating content: Email newsletters. Including the link in our weekly email newsletter.

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Through the email signature: the real estate at the bottom of every single 1:1 email sent. Prompt individuals to sign up for an email program to get value out of your best company emails, such as weekly newsletters that display your best content or specific promotions.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This simple tool allows them to deliver content to their consumers in real time, wherever they are. The real estate industry has aggressively embraced QR codes and text keywords, using them to instantly capture information or provide virtual property tours.

How to Know if You’re Spread Too Thin in Social Media

Convince & Convert

Are you doing a few things great, or are you engaging in manifest destiny social strategy, and building a company outpost every time new real estate looks attractive? Image by BigStock.com. Amazing how far the pendulum has swung for corporate social media.

Lawyers, Are Your Competitors Spying On You?

Myrland Marketing

Do you suspect your competitors are following you on social media, or subscribing to your newsletter or blog, or looking at your contacts on LinkedIn, Twitter and Facebook so that they can watch what you’re doing?

How to a Create a Smart Facebook Strategy on a Budget

Katie Lance

As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney !

How to Create Your Ultimate Blogging Calendar

Katie Lance

But, there is a real need for relevant and timely content – more than ever. For example, we publish our email newsletter every Saturday and have for years – I can’t tell you how many people comment to me about how they like receiving it Saturday morning.

8 Guiding Principles for Today’s Product Marketer

Convince & Convert

There are a variety of ways to go about gaining real feedback and insights from customers. Get our Definitive email newsletter. Marketing is an absolutely essential component to the success of any product.

8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Call to action in newsletter. The call to action was much more obvious and occupied way more of the above-the-fold real estate.

Why My Blog is a Hog and Tips for YOU


Having your own hosted site and domain name establishes your “real estate” online, as Sonia Simone , CMO and co-founder of Copyblogger Media, refers to it. Takeaway 2: Develop your own real estate. Bloggity, blog, blog. Sloggity, slog, slog. What I’ve learned.

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The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

You could dedicate another email account to newsletters. If anything, I’d want more screen real estate, but that’s something I’ll address when I buy a new computer in the future.

How To Build A Successful Business Blog (a Getting Started Guide)

Rebekah Radice

At the time, I was in the real estate and mortgage industry and looking to make connections on a local level. Newsletter. Whether you’re a local business owner, entrepreneur, or brand – finding new ways to generate business can be a challenge.

How to Create Your 2017 Live Video Strategy

Katie Lance

We like to include these links in our weekly email newsletter. Download our free Facebook Live cheat-sheet for real estate with 30 ideas of what to broadcast about! By now, you’ve heard a lot of buzz around live video.

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How to Choose a Home Page Layout for Your WordPress Website


Previous blog posts may fill out the remainder of the home page, but it’s the latest post that takes up the most real estate. For business owners seeking to build up an e-mail subscribers, their website’s home page may focus solely on a newsletter sign-up form.

How to Nail Seasonality in Your PPC Advertising

Convince & Convert

Plus, with the ability to insert a dynamic price or inventory level, real-time pricing and inventory changes are seamlessly displayed. Spring is ripe for the real estate market with new home builders jockeying for the attention of those in the market.

How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm.

This Week in Social Media

Social Media Marketing

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in.

Your Epic End-of-Year Blog Audit Checklist: Where You’ve Been and Where You’re Headed!


Are you making the most of the bottom-of-the-blog real estate? Is your newsletter signup box prominent? How are you offering your newsletter or mailing list ? It’s time. There’s not a single day left of 2016 to blog on!

Award win for TFC and OREA

Sherrilynne Starkie

The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences.

3 New Tools That Can Help You Create Better Content, Convert More Readers and Conquer Higher Search Rankings


If you click on one of the keywords it then delivers even more suggestions: There are literally thousands of content ideas you could get from these real user queries. Let’s say you’re a real estate agent in Seattle. Then, choose “real estate” as the category.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Works for TED… (the online real time TED ). Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows.

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96 Free Professional Blog Topics

Geoff Livingston

How does physical location and/or real estate impact your business (or how does virtual technology allow you to avoid this expense)? How do you build content creation (email, newsletter and/or social media) capacity inside? Image by HansKristian.

20+ Social Media and Online Resources for Realtors

Josh S Peters

My grandpa was a very successful Realtor, my cousin is a Realtor, one of my good friends is a Realtor, and in Feb I’m presenting to the largest commercial real estate group in Utah. Dwellicous – Think Delicious for real estate.

The Why and How of Split Testing for Bloggers


If you’re a blogger or publisher looking to improve your website monetization and user experience, we’ll assume that your primary goals look something like this: Increase newsletter signups. For example you might try: Newsletter. Free Newsletter. E-Newsletter.

90 Tips to Make Your Blog Rock


Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Offer a premium paid newsletter for a low cost of $1.99.

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Entrepreneurs: List Building Strategies

Jon Loomer

Far too often, the typical business thinks list building means creating a newsletter. People don’t want your newsletter. Because I know that real estate is valuable. That’s valuable real estate that I’d rather use to promote my own stuff.

14 Ways New Facebook Betrays Small Business

Convince & Convert

This seems commendable, but for small business it’s now one more “inbox” that must be monitored and responded to in as close to real-time as possible. To provide additional real estate for apps, Facebook has changed (again) the maximum width from 520 to 810 pixels. Compare this to the average open rate for an email newsletter (~25%), and note that Facebook gives companies one third less visibility than does email. Real-Time Insights. I get it.

How to Convert Visitors from Your About Page


One of the most under-utilized pieces of website real estate out there is the About Us page. In general, there are three types of conversions that you can pursue from your About page: sales, leads and newsletter signups. Conversion option #1: Newsletter signups. We’ll start with newsletter signups, as this is the easiest conversion type to feature on your About page. in order to maximize newsletter signups. This guest post is by AJ Kumar of Single Grain.

An Extensive Guide To Web Form Usability


Newsletter. As in a real conversation, each label should address one topic at a time , helping the user to respond in the corresponding input field. Still, despite the fact that tutorials exist, I have rarely encountered them in real forms. Magazine. Network. Job Board.

How to Do an End of 2015 Blog Audit: Take Stock of What You’ve Achieved and Where You’re Headed


Are you making the most of the bottom-of-the-blog real estate? Is your newsletter signup box prominent? How are you offering your newsletter or mailing list ? Hey you there, the one with the blog.

The 9 Conversion Habits of the World’s Most Successful Bloggers


For example, Copy Blogger shows testimonials from real people on their homepage. Take a close look at your footer and ask yourself: are you making the best possible use of this screen real estate? Since your CTAs lead visitors to subscribe to your newsletter, download your eBooks or buy your courses, it makes sense to optimize it for higher CTR. This is a guest contribution from John Stevens. Just how do they do it?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant? 5 Extreme Tactics for Removing a Reputation Attack from Google’s Index (Trackur): I like Andy Beal’s extreme tactics post: find a real violation and get them kicked out of Google.