Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world. Can you actually measure the ROI of social media? Unleash Your Inner Artist.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media.

ROI 199

ROI Klout Data Influencer 199

Keyhole.co

JULY 20, 2023

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Life of a social media manager: Them: here's a great pic to post. Trust your social media manager.

Campaign 141

Campaign Social Media Social Media Management Team 141

Mindjumpers

JANUARY 11, 2012

Only 19% reported using a social media management platform in 2011. 25% plan to add social media management tools to their social marketing arsenal in 2012. Two main challenges for 2012 – Resources and ROI. 18% of marketers spend between $1,000 and $10,000 on social media annually.

Survey 250

Survey Report Social Media ROI 250

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Your ROI is unsatisfactory.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Your ROI is unsatisfactory.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

MAY 29, 2020

Depends if you want the “good news” or the “bad news”. The good news is when Elevate integrates into Pages, it will become free. The bad news is, it’s losing some functionality. Monitor the top stories and content shared by your organization and track the ROI of your advocacy program. So what does that mean?

LinkedIn 140

LinkedIn HootSuite Skills News 140

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. Business monitoring AI analytics can analyze data in news articles, forums like Reddit and social conversations simultaneously, on both your brand and competitors.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

MARCH 26, 2024

What should you look for in a good social media collaboration tool? Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. Best for: Project management across teams.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

MARCH 20, 2023

And this shift is putting pressure on social media practitioners to put on their movie director hats. According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. The good news? Build your case. And score buy-in.

Buy 117

Buy Video How To Template 117

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Best of all, Google Trends is free.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. This is all good news. If you bid $0.75 Reddit Ads Can Be Wildly Successful.

Reddit 115

Reddit CPC CPM Cost 115

agora pulse

JUNE 13, 2020

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

Analytics 204

Analytics Tools Twitter Hashtag 204

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Firebelly

DECEMBER 21, 2015

3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. Read More. Read More.

Social Media 100

Social Media Marketing Retail Social Media Management 100

agora pulse

JULY 31, 2020

This may mean that their organic ability to generate SEO-worthy content and social media buzz is not great. An agency at the top of a list doesn’t necessarily indicate whether it is good at social media management. Reviews of Social Media Agencies. Social media marketing agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Oktopost

MARCH 15, 2021

Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

DECEMBER 26, 2016

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Courier-Journal Media. It touches on social (ie. Doodlebug Creative.

Social Media 124

Social Media Curation Journal SEO 124

agora pulse

OCTOBER 15, 2019

But when you’re managing social media for a startup or handling agency clients with limited budgets, keeping costs in check while still getting results is essential. Taking a lean approach to social media management lets you do just that: Eliminate unnecessary costs without compromising performance.

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

But when you’re managing social media for a startup or handling agency clients with limited budgets, keeping costs in check while still getting results is essential. Taking a lean approach to social media management lets you do just that: Eliminate unnecessary costs without compromising performance.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Oktopost

JUNE 30, 2021

Ads show up in users’ news feeds and sidebars based on the targeting options selected by the advertiser. In another survey, Facebook tied with LinkedIn as the social advertising platform with the highest ROI. Social media moves quickly, so check in early and often on how your ads are performing.

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

JULY 2, 2019

It starts with an introduction to the most popular channels for business and ends with social advertising fundamentals. Perks: Once you’ve finished the course, take the Social Marketing Certification Exam to earn a resume-worthy certificate. Social Media News and Trends – LinkedIn Learning. What is Social?

Training 111

Training Course Resources Social Media 111

Oktopost

MARCH 4, 2024

Check your social media data to understand what topics resonate most with your audience. It’s also worth checking industry news to jump on trends timely. Marketing automation tools can help you expedite your marketing efforts and get the desired marketing ROI without the blood, sweat, and tears.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media. Social media delivers a big ROI, and I cannot lie, friends.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

JUNE 25, 2019

Between our suite of social media management tools and strategy guides , we’ve managed to help countless businesses grow their social presences from scratch. That said, a DIY approach to social media isn’t always ideal or plausible. Are you struggling to grow your social following or engagement rate?

Social Media 95

Social Media How To Marketing ROI 95

agora pulse

JANUARY 7, 2020

Respond to new reviews from a central dashboard, which also keeps track of issue statuses. Keep an eye on trends and ROI for your site reviews. Finally, here’s one thing few people associate with a well-established reputation management strategy: Prevent possible reputation crises instead of dealing with them later.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. million in equivalent media over a year.

Hitwise 255

Hitwise Study Facebook Patterns 255

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Level up as a social media manager .

Data 101

Data Skills Meme Social Media Management 101