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Best Practices for Mobile-First Social Video

Ignite Social Media

One way to do that is with mobile-first video. What’s mobile-first video? It is classified as video created and edited with handheld devices in mind. Make the most of social feeds and Stories by formatting videos in a 1:1 ratio­–at the very least–4:5 or 16:9 for certain other placements. Add branding early.

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. mobile video ad engagement declines with excessive ad frequency.

Mobile 177
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Millennials On Mobile, Social Media [Report]

The Realtime Report

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. 39% watched a video. 41% posted a picture.

Mobile 178
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27

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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. Only 12% share video via Twitter. 52% share music videos.

Mobile 178
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How to use YouTube Analytics to optimize your video performance

Sprout Social

Want to know which of your videos are binge-worthy? That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report.

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Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. Since 2012, mobile and tablet video viewership is up 532%.