article thumbnail

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. Examine your social media resources. Start small.

article thumbnail

Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. It’s so much more than posting.

Resources 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Want to hear more from renowned B2B marketing leaders? Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Project 118
article thumbnail

Why Selling On The AWS Marketplace Is A Smart Move For Your Software Company

The Realtime Report

Why Selling On The AWS Marketplace Is A Smart Move For Your Software Company. The AWS Marketplace is great for reaching new customers for developers selling their software. By listing your products on the Marketplace, you can take advantage of Amazon’s massive customer base and world-class marketing and distribution capabilities.

article thumbnail

Jira Service Management vs Zendesk: Which Software Do You Need?

The Realtime Report

Jira Service Management vs Zendesk: Which Software Do You Need? Two significant names consistently emerge in the ticket management solution market: Jira Service Management vs Zendesk. However, directly comparing Jira and Zendesk isn’t entirely straightforward due to their unique strengths and focuses.

article thumbnail

Top 10 HR Software You Should Try

BeingOptimist

The importance of human resources as a key factor in the company’s competitiveness implies the improvement and development of the personnel management function. This indicates the need for the formation of a digital HR system of the company based on the application of modern HR solution software. Moxie and Telligent.

article thumbnail

The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101