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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. It shouldn’t take you more than 1-2 hours to set up your Product Page.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Think about it.

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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

The modern labor market and recruiting system are changing very fast. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole.

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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

The Quick Overview: Translating your blog posts into other languages can have positive impacts on your search engine traffic. There is also a paid version of the plugin that allows you to assign URLs to the translated content. This is really nice if you want to have URLs that are specific to the language.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. LikeAlyzer.

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How to Measure Your Social Media Performance

Rebekah Radice

Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. How many people clicked on your social media content, subscribed, and at some point, become a customer? Social media user numbers or the popularity of any one social network don’t matter.