Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

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YouTube B2B Reputation Video 138

Sprout Social

JULY 23, 2024

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. It’s arming the rest of our organization.”

Social Media Management 118

Social Media Management Sentiment Transportation Embedding 118

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. The key: Social media listening (keep reading).

Examples 106

Examples HootSuite Sentiment UGC 106

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Organic reach. What is employee advocacy? Engagement.

HootSuite 111

HootSuite Guidelines How To Sentiment 111

Sprout Social

OCTOBER 28, 2024

Responding to this brand mention is a golden chance to boost brand recognition and engage with your audience in an organic way. Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived.

Brands 115

Brands Sentiment Forums Brand Monitoring 115

Keyhole.co

FEBRUARY 5, 2025

But what’s social listening in marketing, and why is it essential to your small business? What is Social Listening in Marketing? Attention to your followers’ conversations can help you predict market shifts and adjust your marketing strategy accordingly. Why Listen? The Value of Social Listening for Growth?

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

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Sentiment How To Analysis Review 139

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

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Analysis Social Media HootSuite Sentiment 104

Oktopost

MARCH 31, 2025

Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice.

Content 71

Content Press Release B2B Sentiment 71

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

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Reddit Tips HootSuite Marketing 96

Hootsuite

NOVEMBER 26, 2024

OSINT sources include all the places we (or organizations we deal with) share or store public information. Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. In particular, managing negative shifts in public sentiment early helps prevent escalation.

Tools 110

Tools Sentiment HootSuite Analysis 110

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Sentiment Analysis Tools API 132

Buffer Social

JANUARY 16, 2025

Organize and present research using high-res images or export as CSV. Discover niche markets for your products. Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. Supports platforms like Instagram, TikTok, YouTube, and more. Paid plans start at $39/month (billed annually).

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Tools Sentiment Price Social Media Management 121

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 116

Analytics Social Media Tools HootSuite 116

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 91

Sports Social Media Marketing Fashion 91

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 95

Social Media Marketing Banking Sports 95

Oktopost

MARCH 18, 2025

Why marketing intelligence is the new competitive advantage The B2B marketing landscape is more competitive, crowded, and fast-moving than ever. But standing out requires more than just compelling content and creative campaignsit demands real-time intelligence on market trends, competitor activities, and customer behaviors.

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B2B Marketing Sentiment Trends 62

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   The best social media analytics tools for marketers 1. Which type of content performs best?

Analytics 104

Analytics Social Media Tools Price 104

Ignite Social Media

MARCH 13, 2025

The frequency of access reviews depends on your business structure – whether you regularly change marketing agencies, experience employee turnover, or collaborate with partners and influencers for campaigns. Account Organization and Security Protecting your brand’s digital presence goes beyond basic password management.

Social Media 103

Social Media FeedBurner Review ROI 103

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies.

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Strategy Marketing SMS Mobile 229

Oktopost

NOVEMBER 20, 2024

To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. AI-powered insights help you identify shifts in client sentiment before they become full-blown issues so you can adjust your messaging or strategy early.

Reputation 62

Reputation Social Media Tools Sentiment 62

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 108

Analytics Tools HootSuite Social Media Management 108

Hootsuite

NOVEMBER 7, 2024

rather than using CPM awareness marketing campaigns. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Of course, as social marketers know, relationship-building is where digital marketing truly shines.

Loyalty 120

Loyalty Brands HootSuite How To 120

Sprout Social

MARCH 27, 2025

Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team. Employee Advocacy : Empower your employees to become brand advocates and amplify your reach through organic sharing. The system is so user intuitive.

HootSuite 90

HootSuite Social Media Management Collaboration Analytics 90

Bill Hartzer

NOVEMBER 22, 2024

The digital marketing playbook just got a new chapter for community banks and credit unions. Social Assurance, a trusted name in marketing and compliance software for the financial sector, announced a major update: support for Threads. This integration opens doors for over 1,500 financial organizations across the U.S.,

Social Media 78

Social Media Meeting Brands Banking 78

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. A lot of people think of social media as marketing, and it’s an important part.

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Consultant Social Media Drupal Content management systems 265

Hootsuite

JUNE 28, 2024

Imagine effortlessly scheduling posts , finding the best times to engage your audience, and organizing your grid for maximum visual impact. Instagram planning tools are software applications that help you manage and organize your content — even across multiple Instagram accounts. What is an Instagram planning tool?

Organization 113

Organization Tools Instagram HootSuite 113

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. If you need something to compare their work to, check out Sprouts examples of influencer marketing campaigns. But what separates a perfect brand pitch from a bad one?

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Collaboration Influencer Brands Metrics 100

Social Media Strategies Summit

SEPTEMBER 22, 2021

Measure the impact of your marketing strategies to understand how consumers feel about your brand and messaging. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Filter results across a range of criteria, including mention source, sentiment, and number of visits.

Social Media 188

Social Media Tools Sentiment Price 188

Sprout Social

JANUARY 24, 2025

As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Their authentic voice helps them stand out in a crowded market. Financial institutions can monitor sentiment to quickly respond to negative feedback and protect their reputation. Want to learn more?

Trends 102

Trends Social Media Loyalty Authentication 102

Keyhole.co

MARCH 9, 2025

That includes social media marketing. In the past, social media marketers did most tasks manually. How do cloud-based tools work in social media marketing? Cloud-based tools make social media marketing easier. Each type focuses on different aspects of social media marketing.

Social Media 52

Social Media Tools Strategy Diagrams 52

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments.

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Influencer Retail Marketing Discount 148

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. What is data-driven marketing? Protect your brand.

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Data Strategy Marketing Sentiment 134

Hootsuite

JANUARY 17, 2025

Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media. Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements.

Social Media 97

Social Media HootSuite How To Policies 97

Oktopost

APRIL 1, 2025

Imagine this: Youre a fly on the wall in your competitors marketing meeting. Would you want that level of insight into your competitors B2B content marketing strategy? With Oktoposts Marketing Intelligence, we wont turn you into a fly, but we do offer the next best thing.

Strategy 62

Strategy Content B2B Marketing 62

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Every company should strive to be driven by data.

Social Media 138

Social Media Sentiment Survey Marketing 138

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. Cat Anderson, Sprouts Director of International Marketing, lays out what makes their content so eye-catching.

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Social Media Brands Transportation Meme 87