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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. And it’s still the place to go for breaking news. Case in Point: Event Marketing.

Team 160
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Office reopening? How to help your marketing team navigate the future of work

Sprout Social

As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. While some roles are more naturally suited for an office environment, many marketers hold positions that can be done remotely, if that’s what they prefer. Anyone else?

Team 114
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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

Our Salesforce integration empowers your social, sales and support teams alike. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). The good news? That’s a win-win-win! Wants and needs.

Team 111
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Local TV News Teams Having Fun with Pinterest

Adam Sherk

In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA. Related posts: NBC Targets Local Markets on the New Digg.

Team 148
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5 AI Sales Tools That Are Transforming How Revenue Teams Operate in 2024

Oktopost

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet. This is difficult for social media teams to deliver at scale.

Team 62
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What Really Works On LinkedIn? Answers From The LinkedIn Team

Buffer Social

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. What kinds of content should you be posting to LinkedIn? What should I post on LinkedIn?

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How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

Buffer Social

The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. If you always engage with marketing-related content, you’ll see more of that on your Feed.