Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. What emerged for many was a new appreciation for the power of social media.

Data 89

Data Sentiment API Analysis 89

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy.

Curation 89

Curation Social Media Management Tools Social Media 89

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 108

Social Media Marketing Upcoming Team 108

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. The most important part about content marketing is having content that provides VALUE! ???????? marketingtwitter [link]. hopes brands will soon address. “I

Social Media 142

Social Media Metrics Data Team 142

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Social Media Strategies Summit

AUGUST 17, 2023

As marketers, we have more data at our fingertips than ever before. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals. Key awareness metrics include: 1.

Metrics 130

Metrics Social Media Sentiment ROI 130

Sprout Social

JANUARY 19, 2022

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Product positioning identifies where in the market your product fits and what makes it unique by answering questions like: What are its features/what does it do?

Products 129

Products Social Media FAQ Sentiment 129

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market?

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

FEBRUARY 14, 2024

Throughout Super Bowl Sunday, the AdVenture Media data team updated their metrics with real-time data, refreshed every 30 minutes. Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. Want to track more data like this?

Eventful 52

Eventful Advertising Social Media Features 52

Buffer Social

MARCH 28, 2017

Apart from showing you key metrics of your Page (Page Summary), it also shows you the key metrics for your five most recent posts and a brief comparison of your Page with similar Facebook Pages. The Page Summary section shows you the key metrics of your Page for the last seven days, such as Page Likes, Post Engagement, and Reach.

Analytics 40

Analytics Strategy Facebook Social Media 40

Sprout Social

AUGUST 22, 2018

Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service. Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. How’s that for speed?

Twitter 94

Twitter Tips Notification Sentiment 94

Hootsuite

AUGUST 26, 2020

LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. Updates (engagement metrics for content posted on LinkedIn). Visit the Activity dashboard for qualitative insights on the following metrics: Likes.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Why was engagement such a key metric for your brand? Where does our confidence come from? The answer is simple. pic.twitter.com/bhZ7diIv2v.

Strategy 113

Strategy Automotive Campaign Social Media 113

Hootsuite

APRIL 11, 2023

In order for this analysis to be a true SWOT, you need to look at more than your own metrics. Your metrics, business goals, and ROI are a good place to start, but remember that a social media SWOT analysis also considers external factors. Start by gathering your own metrics through social media analytics tools.

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Social Media Strategies Summit

FEBRUARY 8, 2023

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1. DON’T – Forget branding guidelines.

Social Media 200

Social Media Google Tips Template 200

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. And for those new to the industry, seeking guidance from online resources or marketing books for beginners can be a game-changer. The result?

YouTube 52

YouTube Video How To Sentiment 52

Convince & Convert

JUNE 11, 2010

We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too.

Upcoming 125

Upcoming Project News Social Media 125

Keyhole.co

FEBRUARY 27, 2024

But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for? With such an active focus on social media, it’s no wonder Spotify’s marketing strategy is a resounding success. Let’s find out. Now that we know Spotify’s online following, socials tick.

Social Media 59

Social Media Strategy Content Collaboration 59

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Plans start at $99 per month.

Social Media 71

Social Media Tools HootSuite Price 71

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 145

B2B Survey ROI Metrics 145

Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Read on for some highlights from the session! Read more: [link].

Authentication 222

Authentication Brands Team Issues 222

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Marketing messaging. Marketing teams.

Social Media 109

Social Media How To Press Release Sentiment 109

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 103

HootSuite Brands Price Collaboration 103

Sprout Social

SEPTEMBER 14, 2022

Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. A social-first brand strategy opens the door to increasing market share and customer loyalty. It’s not a storefront, it’s their social strategy.

Strategy 97

Strategy Brands How To Template 97

Sprout Social

NOVEMBER 3, 2021

Or, master the art of social media marketing. With so many social media channels available, you can’t be everywhere all the time to market your brand. This can help you nail the right mix of content types and align with marketing themes like upcoming campaigns. Quality: Is the content valuable to your target market?

Social Media 135

Social Media Tips Authentication Collaboration 135

Keyhole.co

MAY 4, 2023

It can help with reputation management, brand health, customer service, SEO, and market research. It can help consolidate your position in existing markets, expand into new verticals, or improve customer care and grow your brand loyalty. A sound social media listening practice is essential to every brand or business.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 161

Questions Social Media Consultant Education 161

Keyhole.co

NOVEMBER 2, 2022

Sprout Social is an all-in-one social media management platform used by agencies, marketers, and social media managers to automate their workflow and streamline their social media publishing. Top Sprout Social alternatives to scale your social media marketing: 1. This is why companies are opting for Sprout Social alternatives.

Brands 52

Brands HootSuite Social Media Management Price 52

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 157

Social Media Radian6 Strategy SM2 157

Keyhole.co

SEPTEMBER 6, 2023

Here’s how polls can be your secret sauce: Step 1: On your event page (be it an upcoming concert or a birthday bash), look for the ‘Poll’ option. Gathering real-time feedback Before launching a new product or revamping an old one, gauging public sentiment is crucial. Step 2: The process is identical to what we’ve discussed.

Facebook 52

Facebook How To Groups Groups 52

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Bare Feet Studios

SEPTEMBER 30, 2010

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. New media people measure every things that shows up on a web page, then try like mad to turn it into something meaningful, aka sentiment analysis.

Social Media 60

Social Media Upcoming Conference Viddler 60

Buffer Social

SEPTEMBER 25, 2023

How to save time in social media content creation with AI Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engaging content on social can be overwhelming. Around 16 percent of organizations around the world are already using AI for sentiment analysis.

Social Media 97

Social Media Meme Content Sentiment 97