Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. This data can then inform marketing. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. These mentions can be about a company, individual, product, or brand.

HootSuite 99

HootSuite Sentiment How To Hashtag 99

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums.

Tools 52

Tools Social Media Sentiment Price 52

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Buyers appreciate business social media use. across all major social networks.

Social Media 179

Social Media Marketing Hubspot Trends 179

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, HootSuite has a dedicated Twitter account, @Hootsuite_Help , which deals with customer queries about its social media management platform: Thank you for contacting us via our Social Networks! Customer care isn’t just a way to keep existing customers happy. We’ll be glad to assist you today. ^CV

Strategy 130

Strategy FAQ Guidelines Policies 130

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. Long-form video cements YouTube’s No.1

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

OCTOBER 4, 2022

Since launching in August 2019, the account now has over 1 million engaged followers and is one of the largest mental health platforms on the social network. So while thoughtful use of social can be beneficial, many find it difficult to use social mindfully. And this struggle likely exacerbates for social media managers.

Tips 96

Tips Social Media Management HootSuite Energy 96

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 104

Tools Tweetdeck Brands Sentiment 104

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. This is also a powerful tool for competitor research. Community management. Social media advertising.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

MAY 21, 2020

What is social media monitoring? Social media monitoring is the act of monitoring social media for information relevant to your business. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Perform some competitive research on Facebook Ads. What doesn’t work.

Conversation 127

Conversation Tips Facebook Advertising 127

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Your Escape From 9 to 5

APRIL 15, 2022

ot so long ago, the idiomatic phrase “walking encyclopedia” was reserved for rare human beings with above average memory skills and patience to continuously deposit new information into their brains. Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

Sprout Social

JANUARY 10, 2024

A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. Here are the key steps to set up a standard complaint management process. The more you standardize responses, the better.

Reputation 98

Reputation System Brands Knowledge Base 98

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. But the leads are there: more than 48% of decision-making B2B buyers research their purchases on Facebook. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

JANUARY 13, 2022

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved. Try it for Free.

Social Media 145

Social Media HootSuite Hashtag UGC 145

Hootsuite

DECEMBER 20, 2019

Some people are taking breaks from the site , while others are posting less personal information. According to Pew Research Center, 71% of U.S. adults use the social network. Tik Tok has been hailed as the latest teen craze, but Facebook still corners the social market when it comes to reaching teens around the world.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Templates for every social network. Get information about your followers from LIVE sessions.

Tools 116

Tools Strategy Video Library 116

Sprout Social

OCTOBER 5, 2021

Thanks to social media and the internet, consumers are empowered to do their own research to verify that companies aren’t just talking the talk. Seventy-eight percent of consumers agree that social media is the fastest and most direct way to connect with a brand. #ecofriendly pic.twitter.com/6hFHTtAafs.

Brands 104

Brands Marketing Apparel Issues 104

Hootsuite

JUNE 29, 2023

Social media guidelines help you to stay compliant with policies like HIPPA. It’s a federal law designed to protect private health information from being disclosed without the patient’s specific consent.) Navigating social media when you work in healthcare can be tricky. Enhance patient education.

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

DECEMBER 17, 2019

According to Pew Research, YouTube is the most popular online platform in America. Source: Pew Research Center. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? Source: Pew Research Center.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. From their research, the Earned Media Value Social Index (EMV) was born. How much is your engagement worth?

ROI 72

ROI Advertising Engagement Social Media Management 72

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. 4: The 14 Best Content Planning and Research Tools. #5:

Google 104

Google Tools Sample Samples 104

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. million in equivalent media over a year. Media value.

Hitwise 255

Hitwise Study Facebook Patterns 255

Hootsuite

MARCH 2, 2022

Social media is a natural place for people to do preliminary research when thinking about a purchase. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” use social for “finding products to purchase.”. Another 26.3%

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. It provides a wealth of data and information to leverage in your pitches and client strategies.

Social Media 103

Social Media Strategy Case Study RFP 103

Buffer Social

MARCH 6, 2017

Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). If you’re looking for social media management tools, this list might help you use them! Chapter 1: 19 Free Social Media Analytics Tools. Followerwonk.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

JUNE 24, 2020

To start, know how you’ll organize your teams and the social networks your brand uses. . For example, you should know: Who creates and schedules social media content. The work that these employees do comes first in a social media approval process. . Social media content creator. Get Started.

Social Media 145

Social Media HootSuite How To Template 145

Buffer Social

JANUARY 11, 2023

Instead, you want to be very deliberate when choosing the top-priority social network for your business. Once you have a clear understanding of the demographic you’re interested in, it’s time to do some research and find their favorite social channels. What are their pain points?

Remix 94

Remix Instagram Social Media Trends 94

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Conduct competitive research. In 1,000 characters or less, summarize your channel, who you are or what your brand is in an engaging and informative way. That’s why it pays to conduct a thorough YouTube audit.

YouTube 89

YouTube How To Analytics Metrics 89

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? Gather competitive intelligence.

Data 118

Data Metrics Sentiment Analytics 118