article thumbnail

What is Social CRM and How to Make It Work for You

Oktopost

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Every like, click, and share that touches on your business is valuable information, but it’s hard to track all of this information across multiple platforms. Social CRM: What Is It?

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Eight Tips for Scaling Social Customer Support

Dave Fleet

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. There are many cases where you will have to take a conversation offline due to privacy needs around personal information, or due to legal regulations. Shift from reactive to proactive + reactive.

Tips 353
article thumbnail

The Nominees for Bees Awards 2011

Mindjumpers

You can find more information about this on the page , where you can also see a list of the nominees in the following categories: Best 140 Characters (SMS, Tweet). Best Use of a Social Media Platform. Best Reputation Management. Best Social CRM. Best Marketing Within Social Games. Best Use of Mobile.

SMS 170
article thumbnail

Social Media Is CRM

Social Media Network Marketing

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

article thumbnail

Social Media a CRM perspective

Social Media Network Marketing

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.