The Marketing Blog

SEPTEMBER 28, 2009

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Laurel Papworth

DECEMBER 16, 2010

Social Media Timelines. That’s the problem with influencers with 10′s of thousands of followers, we overwhelm the opposition. You need influencers to spread the word around or else you’ll end up with only a handful of entries. Video 3.0 – Social Video (3). Related posts. Related posts.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Laurel Papworth

OCTOBER 5, 2010

Want to find and follow social media lists that influencers in the online community have curated? You don’t have to find the top bloggers in an industry – someone who knows the social network (people, not tool) better than you has already created and distributed the list. And then we struggle. Related posts.

List 73

List Twitter Web 2.0 How To 73

Buzz Marketing for Technology

OCTOBER 16, 2008

The problem with web 2.0 Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook). So it is with social networking spaces. Posted by V Yonkers. at 2:25 PM.

Web 2.0 100

Web 2.0 Skills Education Social Networking 100

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, This is likely to affect how often your hotel provides updated online content, hence it affects how many potential guests you can influence with appealing offers and other marketing messages.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air.

Badge 201

Badge Disqus Web 2.0 Retail 201

Laurel Papworth

OCTOBER 20, 2010

How can you provide press releases that will be read and passed on through social media sites, blogged by bloggers and published by journalists. Did you know you can measure influence of a blogger or Twitter? We focus on social media ROI (Return on Investment) but also COI (Cost of Inaction). Conference: Public Sector Web 3.0

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Buzz Marketing for Technology

JUNE 27, 2008

5 Ways to Begin Building Your Personal Learning Network 1.0 1-Join a professional social network. I belong to Classroom 2.0 (for for educators using Web 2.0 So get to it and start building your learning network. Join a social network, subscribe to blogs, comment and Tweet. at 6:23 AM.

Education 279

Education Ustream Microsoft Wiki 279

Adam Cohen

JULY 12, 2010

How is our market share today vs. a year ago, and how will a new program help influence that? Talking to customers in these markets in social channels increases the need to understand the market overall and correlate initiatives to marketing directives. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media marketing recognizes the fact that this online space allows millions of people to congregate and to communicate with one another, and it’s not much different than sitting in a real room talking to real people. Social media gives you an opportunity to exert influence onto customers and prospects.

Social Media 278

Social Media Strategy Yahoo Communities 278

Laurel Papworth

JUNE 3, 2010

. “I have refused to give interviews because I don’t see myself at the head of a movement, just part of a network,&# Graunke said on his blog on Wednesday. To do something like that the blogosphere’s influence is too small,&# Schaible said. is a post from: Laurel Papworth- Social Network Strategy.

Blogger 66

Blogger Blogosphere iPad Web 2.0 66

Laurel Papworth

JUNE 16, 2010

Though to be honest, given the “But does Twitter have a business use&# questions, the audience weren’t quite ready to make the work place a fun and social environment. Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). I have much to accomplish and certainly wouldn’t want to be stoned.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Kikolani

DECEMBER 23, 2010

How long will it take to earn a six figure income online – the truth on what it takes and some factors that influences how long it will take. Google on the new Google algorithm – response from Matt Cutts on the latest search trends and how Google is using social sites for rankings. Social Media / Social Networking.

Mashup 141

Mashup Resources Social Bookmarking SEO 141

Laurel Papworth

APRIL 13, 2010

That way the blog post (for corporates) is a mixture of the company view and an influencer’s or other interested party. Social networking is always about the common ground, the shared story. I really like the way online social networking is gaining strength in the business world. Related posts.

Social Media 61

Social Media Web 2.0 Wiki Class 61

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business.

Communities 117

Communities Groups Groups Social Media 117

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. Companies that leverage social networking, content and knowledge assets will be those best positioned for future success.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Buzz Marketing for Technology

JUNE 27, 2008

And who may be able to influence those actors in their decision-making? Consider how you might use the interactive possibilities of the Internet and Web 2.0 RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. and Social Media trends.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.

Social Media 272

Social Media Engagement Forums Policies 272

Buzz Marketing for Technology

OCTOBER 16, 2008

Social Networks and Personal Learning: Fiinding th. Influencing others to enter Web 2.0. Subscribe to this blog. Blog Archive. ▼ 2008. (79). ▼ October. (3). Ways of Assessing Organizational Learning. Blogging and culture. ► September. (11). Situated and organizational learning. Facing the unknown.

Web 2.0 100

Web 2.0 Skills Class Wiki 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Then, you use that number as a success metric for influence. Other Social Sites Join a new social network and then invite everyone you’ve ever emailed in your lifetime to the service by submitting your entire Gmail address book when the service requests it. Or unfollowing them as soon as they follow you.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Please spell out I.R.O.N.Y Facebook talks like a pirate.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

Social Media 229

Social Media Influencer MySpace Consultant 229

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. Finally, who controls, monitors, and supports the technologies will influence the choice of technology. Corporate Policies on Web 2.0.

Wiki 113

Wiki Class Web 2.0 Skills 113

Techipedia: Tamar Weinberg

JANUARY 26, 2010

But with all other social networks, there are rules of engagement that are determined by the community. If you take time to see what other community members find interesting, then you might get inspired to craft content that would be interesting to the social internet at large. Want more social media etiquette guidelines?

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago. And for that reason, you should join–now. i just registered.

Review 102

Review Digg StumbleUpon Web 2.0 102

Buzz Marketing for Technology

JUNE 25, 2008

My influences in this have come mainly from the trades, the martial arts (specifically Aikido), and other athletics. Social Networks. Though I started working in KM at the organizational level, over the years this has become more an interest at the PKM level. I am also looking at this from a very personal perspective.

RSS 100

RSS FeedBurner Web 2.0 Creative Commons 100

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth! The whole web 2.0

List 85

List Social Media StumbleUpon Blogosphere 85

Techipedia: Tamar Weinberg

JANUARY 19, 2010

I think e-commerce benefits from social media. It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. Could I add one to your list? Even better it can be measured.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 18, 2010

Beth Hrusch is Senior Editor at Interact Media, a business blog writing service that teaches writing tips and best practices. Photos (except for the Twistori screenshot have been provided by Shutterstock.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JULY 7, 2010

Numbers Do Not Dictate Influence There are some people who will automatically follow everyone who follows them on Twitter. Tools like Klout can really help you find the influencers among those who are merely twitterfeeding it up the wazoo. “Just found this great post on green and orange widgets by @tamar&# ).

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 23, 2008

But there’s a lot more to media than just these social networking sites. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. Does social media convert? This shouldn’t come as a surprise. What’s holding you back?

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

MAY 12, 2010

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Mainly, through networking. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144