Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 105

Advertising Social Media Strategy Tools 105

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. The visualization helps strategists find hidden patterns, trends and correlations.

Sentiment 110

Sentiment Banking Patterns Hotels 110

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 112

Influencer Tools Marketing Software 112

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. This is where the strategic utilization of social media comes into play. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 125

Campaign Social Media Tools Hubspot 125

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. How exactly do you quantify the impact of your brand in people’s minds?

Brands 109

Brands How To Sentiment Metrics 109

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. What Is Social Proof In Marketing? Think of social proof as a self-sustaining psychological feedback loop. Social proof: Boosts Conversions.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We asked them all the questions you’d expect about social tactics and strategies and results. Always have, always will.

Social Media 137

Social Media Committee Organization Survey 137

Keyhole.co

MAY 3, 2023

Identify Brand Advocates & Influencers When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service. Or if you already have advocates posting on your hashtags, you can measure which influencers are garnering the most attention.

Hashtag 52

Hashtag Social Media Sentiment How To 52

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

FEBRUARY 19, 2024

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Take for example, Sprout’s AI-driven Social Media Listening solution. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 127

Video Social Media How To Trends 127

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 113

Eventful Social Media How To Sports 113

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. In their recent brand trip to Ghana, the brand captured (and had creators and influencers capture) content they’ve been repurposing across social. Allow them to shine in your social content.

Report 110

Report Brands Library Sentiment 110

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 109

Statistics Social Media Brands Issues 109

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Tracking customer conversations, industry trends, and influencers. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118