Sprout Social

APRIL 10, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries.

Organization 74

Organization Report Social Media Pharmaceuticals 74

Hootsuite

JULY 10, 2024

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. What is a social listening strategy? A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed.

Examples 132

Examples Strategy HootSuite Sentiment 132

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 122

Retail Social Media How To UGC 122

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Trends 109

Trends Social Media Loyalty Authentication 109

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 110

Social Media HootSuite How To Policies 110

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

Social Media 115

Social Media How To Metrics HootSuite 115

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 102

Analytics Social Media Tools Price 102

Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. The key: Social media listening (keep reading). How do social listening and customer advocacy work together? 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips.

Examples 117

Examples HootSuite Sentiment UGC 117

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?

Social Media 243

Social Media Tools Sentiment Price 243

Ignite Social Media

MARCH 13, 2025

This comprehensive guide will walk you through essential social media maintenance tasks that will strengthen your security, streamline your operations, and polish your brand presence across all platforms. Essential Social Media Housekeeping Tasks 1.

Social Media 103

Social Media FeedBurner Review ROI 103

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer 128

Influencer Campaign CPM Sentiment 128

Hootsuite

NOVEMBER 26, 2024

OSINT sources include all the places we (or organizations we deal with) share or store public information. Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. In particular, managing negative shifts in public sentiment early helps prevent escalation.

Tools 116

Tools Sentiment HootSuite Analysis 116

Sprout Social

JULY 23, 2024

I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social.

Social Media Management 122

Social Media Management Sentiment Transportation Embedding 122

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is employee advocacy?

HootSuite 114

HootSuite Guidelines How To Sentiment 114

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Social media mentions Social mentions are likely the ones you’re most familiar with.

Brands 119

Brands Sentiment Forums Brand Monitoring 119

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Social Media 92

Social Media Brands Transportation Meme 92

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Social Media Strategies Summit

MARCH 18, 2021

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. FBI Little Rock. Department of Defense.

Social Media 279

Social Media Transportation Feedly Feed 279

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Sports marketing isn’t new, but it does look different.

Sports 94

Sports Social Media Marketing Fashion 94

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. This is how organic trends begin. But Reddits role in the modern marketing mix has shifted.

Reddit 114

Reddit Trends Sentiment Analysis 114

Convince & Convert

SEPTEMBER 14, 2024

Additionally, 29% are using AI minimally, and 17% are not using it at all, highlighting that there are still significant barriers or gaps in AI integration within many organizations. Tip: Invest in Scalable AI Solutions and Education for Gradual Integration How can you get the ball rolling on using AI in your organization?

Trends 139

Trends Data Tips Marketing 139

Convince & Convert

AUGUST 29, 2024

Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants. A well-optimized video can continue to attract viewers organically as people search for specific topics, tutorials, or information relevant to your brand.

YouTube 140

YouTube B2B Reputation Video 140

Keyhole.co

FEBRUARY 5, 2025

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? But what’s social listening in marketing, and why is it essential to your small business? Why Listen?

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Oktopost

NOVEMBER 20, 2024

However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. The best part?

Reputation 62

Reputation Social Media Tools Sentiment 62

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

Facebook 101

Facebook Sentiment Marketing Analysis 101

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance. Yes, you read that right.

Social Media 103

Social Media Marketing Banking Sports 103

Hootsuite

MARCH 31, 2025

The use of artificial intelligence ( AI ) in social media can be controversial. The thing is, it doesnt really matter at this point what you think of AI, in social media or in pretty much any other area of modern life. And, sure, content creation is one of the primary use cases for AI in social media.

Social Media 108

Social Media HootSuite Content Policies 108

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 94

Retail Social Media How To UGC 94

Hootsuite

FEBRUARY 24, 2025

Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. It ensures that public communications are preserved, accessible, and secure protecting organizations from legal risks, audits, and reputational harm.

Industry 94

Industry Metadata Social Media Policies 94

Bill Hartzer

NOVEMBER 22, 2024

Social Assurance, a trusted name in marketing and compliance software for the financial sector, announced a major update: support for Threads. This integration opens doors for over 1,500 financial organizations across the U.S., enabling them to manage Threads alongside other social media platforms seamlessly.

Social Media 78

Social Media Meeting Brands Banking 78

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 137

Sentiment Analysis Tools API 137

Buffer Social

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.

Tools 122

Tools Sentiment Price Social Media Management 122

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

Sentiment 141

Sentiment How To Analysis Review 141

Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. Read on for our top tips on navigating negativity on social media. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio.

Social Media 241

Social Media Tips Guidelines Policies 241

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 246

Social Media Google Tips Template 246

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Our top tip?

Analytics 119

Analytics Tools HootSuite Social Media Management 119