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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Koka Sexton

This is a great resource for anyone looking to understand how to create meaningful customer relationships. This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty.

Loyalty 81
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. A study by Bain & Co. Create marketing materials about how you listened to your customer’s demands and updated your offerings.

Sentiment 142
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Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. How do you get it? And how do you keep it? The study determined that consumers use a mixture of digital and new media to interact with brands and companies. Is it strong?

Loyalty 205
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How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? What is brand loyalty and why is it important? Brand Loyalty Definition. How can your brand build loyalty with its Millennial customer base?

Loyalty 43
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Referral marketing: What it is and how to use it successfully

Sprout Social

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Be sure to factor in some costs for incentives and planning.

Discount 122
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How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. Read on to learn how this superpower can help you boost your business, engage your followers, and implement a winning social media strategy. What is social media market research?

Research 124
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How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. The study also found that the top 10 most engaged Superfans helped gain 2.3

Facebook 275