Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. To truly understand the art of maximizing engagement, we’re going to dive into the core elements that make email and social media campaigns shine. A study by Litmus found that 46% of email opens occur on mobile devices.

Campaign 52

Campaign Engagement Social Media How To 52

Ignite Social Media

MAY 1, 2019

Did you read our series on how to create content for the customer journey? Creating content with each stage of the customer journey in mind is important, but it’s also vital to consider how social impacts the customer journey. In order to get the most eyes on your content, utilize paid media. If not, read that first!

Social Media 152

Social Media Loyalty Buy Research 152

Social Media Strategies Summit

NOVEMBER 12, 2020

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. Choose the Right Platforms. Choose the Right Platforms. Source: Disney Parks.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media 105

Social Media Loyalty Reputation Data 105

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. But how do they do it? We go into how top social media managers achieve tremendous growth for their clients’ businesses on social media. ” How to get over fluff content?

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Your Escape From 9 to 5

JULY 1, 2022

Social media is just such a trend. In fact, social media is more than a trend as it is here to stay. But because social media has grown so fast, most marketers have been forced to learn how to use it “on the job.” In this post, learn how to develop a social media strategy that pays.

Social Media 75

Social Media Strategy Marketing Loyalty 75

Later

SEPTEMBER 28, 2020

Having high social media engagement is one of the best ways to grow your platforms in 2020. From engaging with your audience to sharing in-depth captions, we’re sharing everything you need to know to boost your social media engagement across all channels. Ready to see your social media engagement skyrocket?

Engagement 103

Engagement Social Media How To Instagram 103

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

DECEMBER 2, 2019

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. Getting started with social doesn’t have to be scary or expensive. Conduct a social media audit.

Small Business 145

Small Business Social Media Tips How To 145

Sprout Social

JANUARY 26, 2023

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Be sure to factor in some costs for incentives and planning.

Discount 123

Discount Marketing How To B2B 123

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Mindjumpers

JUNE 28, 2012

Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. But who is this social customer? Social media personas. Become an EdgeRank Ninja.

Social Media 274

Social Media Influencer Report Groups 274

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. But they may not understand why it’s so important or how policies differ. Social media marketing for insurance companies offers the ability to address those concerns. How is social media used in insurance?

Insurance 89

Insurance Social Media Policies HootSuite 89

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. Miri Rodriguez.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Sprout Social

DECEMBER 8, 2020

To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. For the most part, people on social media have short attention spans. Optimize for social media.

Video 127

Video Social Media Study Instagram 127

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. times more likes and 1.8

Facebook 275

Facebook How To Loyalty Social Media Management 275

Pixlee

DECEMBER 1, 2016

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? What is brand loyalty and why is it important? Brand Loyalty Definition. How can your brand build loyalty with its Millennial customer base?

Loyalty 43

Loyalty Brands How To Authentication 43

Hootsuite

FEBRUARY 9, 2023

As more and more platforms move towards visual content, social media design has become increasingly important. Fear not–here are 10 social media design tips to help your posts stand out on the feed. Bonus: Get the always-up-to-date social media image size cheat sheet. What is social media design?

Feed 115

Feed Feedly Social Media Tips 115

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. million in equivalent media over a year.

Hitwise 255

Hitwise Study Facebook Patterns 255

Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

Social Media 145

Social Media HootSuite Issues Team 145

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). But, more impressively, exceptional B2C content unlocks a natural way to capture audience attention, seeing that the average person spends 7 hours and 34 minutes (per day) consuming digital media.

Content 221

Content Marketing Loyalty Collaboration 221

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 97

Report Social Media B2B How To 97

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

Loyalty 60

Loyalty Twitter Brands Sample 60

Firebelly

NOVEMBER 7, 2013

And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service. ” Blog Social Media Marketing Twitter'

Social Media 155

Social Media Twitter Marketing Loyalty 155

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 120

Strategy Brands Content UGC 120

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

Social Media 111

Social Media Engagement Marketing How To 111

Social Media Strategies Summit

APRIL 25, 2023

This type of content can take various forms, such as product comparisons, case studies, buying guides, or in-depth reviews. Source: Trustshoring.com Encourage Brand Loyalty When it comes to nurturing leads and driving conversions, brand loyalty is the MVP of the game. Example Take Monday , for example.

Conversation 158

Conversation Company Loyalty Case Study 158

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. When targeting start by dividing your community into groups based on their level of loyalty. Similar Posts: Weibo – a Chinese Social Media platform. Search & Social – Understanding the Interdependence.

Advertising 230

Advertising Facebook How To Guidelines 230

Sprout Social

MARCH 7, 2024

How to create a competitive analysis report A competitor analysis report should your teams a clear picture of what the business is up against and the necessary strategies to get ahead. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 90

Analysis Report Examples Tools 90

Rebekah Radice

SEPTEMBER 7, 2015

Want to pack a punch into your social media marketing? How to Improve Your Social Media Images in 4 Easy Steps. In a study called Impact of Color in Marketing , researchers found that. ” So how can you use color to better inspire action, instill trust and encourage buying behavior?

Social Media 134

Social Media How To Social Networking Template 134