Social Media Marketing

MAY 22, 2013

Not all social media is created equal - men and women use it at different rates and are present in different proportions on platforms. 62% of men use social networks, while 71% of women do. A big Monday in fact, when the portal announced that it was acquiring social network/blogging hub Tumblr for $1.1

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Firebelly

SEPTEMBER 3, 2010

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.

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Social Email Marketing

JUNE 26, 2011

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

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Social Media Marketing

APRIL 11, 2013

A very notable 60% identify as medium-to-heavy social networking users, with 18% identifying as heavy users. Average Network Size and Social Pull? These two, unique to PeekAnalytics, metrics provide insight into how far a message can potentially travel throughout the social-media sphere beyond its initial tweeting.

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Social Media Marketing

MARCH 31, 2013

Marketers are constantly testing, assessing and doubting advertising on social networks, but rather than questioning the platforms, shouldn't we be questioning the methods? Photo Credit: enigmabadger (Flickr).

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Talkwalker SM

MAY 12, 2016

Social networks have extended sponsor reach even further with snapshots of key sporting moments shared instantly on social networks. The images above show a variety of examples of DHL logos being used online and on social networks – from DHL’s own campaigns to advertising banners around race tracks.

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The Way of the Web

SEPTEMBER 29, 2011

and Flickr. Which brings us to quantity – various people have look at how quantity changes your scores, and there’s plenty of evidence alongside the existence of it as an explicit activity metric in Peerindex.

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Social Media Marketing

MAY 29, 2013

Content Buzzfeed has teamed up with CNN to create CNN Buzzfeed , a YouTube channel featuring CNN content that is appealing to and can be shared over social networks. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social? Image credit: hugovk (Flickr).

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Social Media Marketing

MAY 15, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media. Image credit: Jill Clardy (Flickr).

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Social Media Strategery

JANUARY 6, 2014

As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” We use tools like Sysomos and Radian6 to track millions of social media posts.

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Social Media Marketing

JULY 10, 2013

Searchmetrics just released a study that demonstrates the connection between web content and the social web - with Google+, backlinks, Facebook shares and total Facebook actions being the strongest ranking factors, respectively. Legal/Regulatory Social media snark has flowed from Facebook straight into the courtroom.

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Social Media Marketing

JUNE 5, 2013

The Platforms Television programs are often discussed widely on social networks. Here are five ways to grow your YouTube audience : determine your success metrics, understand the power of SEO, know your audience, engage with your audience (the 90:10 rule - 90% interaction, 10% content creation), and develop a programming strategy.

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Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

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Tools Social Media Lithium Sysomos 206

Social Media Marketing

MARCH 20, 2013

Keep the self-driving cars, magic glasses, laptop, handheld OS, and Brazilian social network. Platforms Social@Ogilvy took a look at Facebook's Graph Search on a panel at SXSW. Measurement Are we measuring the wrong thing in social media? Danny Brown takes a look at the problem with reach as a viable metric.

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Social Media Marketing

APRIL 10, 2013

It would seem that extends to social networking as well. We live in a multitasking world: social platforms such as Facebook (83.7%) and Twitter (66.9%) are accessed while watching TV ; and 40% of mobile searches are done while watching TV. Image credit: Mondo Tiki Man (Flickr) --. Book links disclosure: cmp.ly/5

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Firebelly

FEBRUARY 26, 2010

The world’s largest social network now own the patent for the news feed. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies. But now what?

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The Marketing Blog

AUGUST 3, 2010

These objectives are going to be a subset and combination of your top level business goals, expectations from the online medium and from Facebook as a social network. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated.

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Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions.

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Firebelly

NOVEMBER 13, 2009

Social Search. When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment. Lastly, social research is emerging as an area to watch carefully.

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Waxing UnLyrical

JUNE 10, 2011

When someone who is starting on Twitter or doesn’t have much of a network uses them, it tells me several things about them. They aren’t serious about building a strong social network. Image: WOAW – the world of animal welfare via Flickr, CC 2.0. In no particular order : 7. Use Tweetdeck and join the fun.

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Social Media Marketing

JULY 24, 2013

Social sharing continues to grow and some platforms are serving specific purposes. Half of all content shared to social networks is done through Facebook, but other networks are strong as well: Pinterest for e-commerce, Twitter for consumer brand sites. Image credit: drew domkus (Flickr).

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Firebelly

DECEMBER 14, 2009

What are your marketing/business goals for your social media marketing? What forms of social media will you use and why?  What metrics are appropriate for your campaign and what do they tell you? How What is your overall marketing strategy? How will you measure? What  How will you gather information? What

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Firebelly

MARCH 19, 2010

Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. Chad Richards is the Social Program Manager at Firebelly Marketing. Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone!

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Social Media Marketing

MAY 8, 2013

For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. Being a community manager is more than just posting to social networks on behalf of brands. Between TrueView metrics and planned monthly subscription fees, keep your eye on YouTube.

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Social Media Marketing

JULY 31, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. Industry The History of Social Networking takes us on a journey that begins in the days of the Bulletin Board System. Image credit: telli negotrópica (Flickr). this week in social'

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Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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Visually SM

OCTOBER 20, 2014

Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. Like many of the other tools on this list, Sprout Social allows you to schedule updates to your social media accounts. Pricing: Free. Pricing: Free.

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Firebelly

JANUARY 29, 2010

Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

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Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

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The Marketing Blog

SEPTEMBER 7, 2010

When it comes to Facebook, the social networking platform is no different. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

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Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Let’s be honest for a second here. The major “Web 2.0″

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Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. Image credit: Annie Mole (Flickr). He Said / She Said "But wait," I hear you saying, "isn't Pinterest for women?"

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Bare Feet Studios

SEPTEMBER 30, 2010

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. He was referring to a recent article from my other colleague Chris Brogan, on Social Media Metrics.

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Kikolani

MAY 28, 2010

10 tips to get your photos noticed on Flickr – hint: put your website URL in the photo description for traffic back to your site. Social Media. Tracking your social media metrics on a spreadsheet – interesting way to keep track of the numbers. Social Networks.

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Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

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Justin Levy

MAY 10, 2010

Now that we’ve had our short history lesson, did you know that the Chairman, Admiral Mullen, is actually active on multiple social media accounts such as Twitter , Facebook , Flickr , and YouTube ? Without those dimensions then you won't have a sound strategy for your social media engagement.

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