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The Oscars: content marketing success

Sherrilynne Starkie

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. Some of the stars themselves, notably Ben Affleck , took to Twitter to celebrate and share their own excitement.

Content 317
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K

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Monday Roundup: Breaking the Cycle of Mistakes

Waxing UnLyrical

I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . 5 Mistakes Business Owners Make When Building Brand Loyalty. Sunday will be Groundhog Day here in the U.S.

Loyalty 196
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

At this point, there are dozens of places to drop your original film work. There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. On Twitter, my non-YouTube-link Tweets had far more impressions than my YouTube link tweets.

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Social Spotlight: How Tim Hortons puts people first in its social strategy

Sprout Social

Next time they’re in the shop and hear a song they may have suggested for the playlist on Twitter, they’ll feel like their opinion matters in crafting the experience they keep coming back for. It’s a simple way to use the power of social to build confidence and loyalty amongst your audience. Hey, the internet is kinda harsh these days.

Strategy 126
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

million Twitter: 1.9 Here are a few examples: Oracle Red Bull Racing on Twitter: 4.5 In fact, Red Bull’s in-house media machine curates content in six languages, covering 600 sports events, documentaries, scripted series, and feature films. For example, Red Bull posted the above image through one of their Twitter handles.

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NARS Uses Snapchat to Release Preview of New Collection

Convince & Convert

To promote the exclusive Snapchat preview, the company spread the news via its @NARSissist Twitter and Instagram account. Content is fairly quick and easy to produce, but must be filmed or shot in the moment, versus uploaded from a camera roll. Only individuals who added NARSissist as a friend on Snapchat before 12:00 p.m.

Film 140