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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

The RSS feed is: [link]. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

Hotels 118
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Scroll through Facebook’s News Feed. However, a vast majority spend less than an hour scrolling through their feeds. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails. Dial into a conference call.

Survey 125
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

The infamous hotel industry disruptor was now facing a devastating disruption of its own. As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. It’s full of dream destinations, excerpts from listings and quotes from hosts and guests alike detailing their adventures.

Travel 121
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Inside the bubble: How player-generated content fuels awareness for the NBA

Sprout Social

Smith talks about the hotel food on his Instagram Live or when Mo Bamba posts a video of Tacko Fall golfing. A quick glance at the Los Angeles Lakers social feeds and it’s clear every piece of content is crafted by a professional. People are going to pay attention when J.R. Giving fans what they want now.

Content 109
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Four Elements of a Wildly Successful Digital Brand

Pixlee

Right on their website , you can read stories, view pictures, and watch videos from guests and hosts alike who share why they travel or why they welcome strangers into their home. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. It’s eye-opening, raw and real.

Brands 42
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Four Elements of a Wildly Successful Digital Brand

Pixlee

Right on their website , you can read stories, view pictures, and watch videos from guests and hosts alike who share why they travel or why they welcome strangers into their home. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. It’s eye-opening, raw and real.

Brands 40
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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Twitter is the new sports ticker. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL. He has over 3 million highly engaged Twitter followers. Facebook is the new hub for fans. New Careers are Being Forged.

Sports 134