Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Adam Sherk

AUGUST 14, 2012

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. To make the survey more meaningful I divided the 60 sites into eight categories. Fashion & Beauty 99,050 3,455. Fashion & Beauty 544,974 6,964.

Survey 166

Survey Sites Publishing NoFollow 166

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Mindjumpers

SEPTEMBER 9, 2010

Most of them have pretty hands-on information about how to navigate with social media and some have more background knowledge. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. And so has word-of-mouth marketing.

CSR 214

CSR Social Media Fashion Energy 214

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 122

Strategy Brands UGC Marketing 122

Sherrilynne Starkie

FEBRUARY 14, 2019

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.” million readers.

Badge 150

Badge Fashion Travel Survey 150

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out.

Content 170

Content Nielsen Marketing Badge 170

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media.

YouTube 123

YouTube Brands Fashion UGC 123

Social Media Strategies Summit

AUGUST 28, 2019

Retail giant Alibaba opened a physical “ FashionAI ” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence. According to a survey by Cox Automotive, more than half of drivers are willing to sacrifice vehicle color, style and brand to get the latest technology.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Shopping apps for clothes have made it easier for shoppers to purchase fashionable apparel, shoes, bags and accessories from the comfort of their homes. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories.

Retail 126

Retail Apparel Discount Fashion 126

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now.

Brands 119

Brands Survey Microsoft Issues 119

The Realtime Report

APRIL 11, 2014

Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. One year ago, Facebook was the preferred social network for teens, listed as the most important social platform by 33% of those surveyed.

Social Networking 189

Social Networking Instagram Tumblr Facebook 189

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Fashion brand Original Penguin went in a different direction by partnering with influencers to raise awareness of its first NFT initiative, featuring eight unique and colorful penguin avatars displayed in a Miami Beach-style setting.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

Social Media 264

Social Media Content UGC Curation 264

Adam Sherk

NOVEMBER 11, 2014

I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. Fashion and Beauty 42%. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Health 50%. Home and Lifestyle 39%. Sports 38%.

Mobile 164

Mobile Publishing Hitwise Patterns 164

Adam Sherk

JANUARY 23, 2013

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. Publisher Survey: Reddit Traffic Way Up, Digg Way Down. Survey: Pinterest a Great Source of Links for Publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Social Media Strategies Summit

NOVEMBER 27, 2018

Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. But if you don’t ask the question, the answer is always no.” — Brandice Daniel, founder of Harlem’s Fashion Row. OWN Presents The Know. Always ask the question, the answer will be yes or no.

Communities 100

Communities Platform Video Fashion 100

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Buffer Social

JUNE 21, 2023

Although this isn't an exhaustive list, the three main things to keep in mind when creating content are: Those feedback surveys. They also check in with viewers using frequent surveys to gauge better what feelings the content that is recommended inspires. How does the YouTube algorithm work in 2023?

YouTube 110

YouTube Content How To Survey 110

agora pulse

FEBRUARY 13, 2020

Take a look at how the home furnishing brand The Havenly used survey buttons to engage their audience: GAP regularly features shoppable products in its Instagram Stories. Fashion writer, designer, creative consultant, and influencer Nicolette Mason hosted a plus-size pop-up at Nordstrom Local West Village in Brooklyn, NY, via Stories.

Instagram 125

Instagram UGC Chemicals Fashion 125

BeingOptimist

FEBRUARY 9, 2021

Instagram is a powerful social media channel with millions of active users around the world. Another way to find your target audience is through surveys, offer your audience a discount voucher or promo code after filling your survey. Social media platforms play a role in direct communication between brands and users.

Small Business 92

Small Business Instagram Strategy Marketing 92

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Brands 117

Brands Avatar How To Privacy 117

Social Media Strategery

APRIL 27, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government Use of Social Media – “In Addition to,&# Not “In Lieu of&# Tue, Apr 27, 2010 Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder.

Social Media 63

Social Media How To Policies Hashtag 63

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Use social media marketing to promote your sales in advance. Try selling directly on social media.

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from fashion brand Jenni Kayne, which includes a personalized coupon code and a direct link to their shop page: Transactional campaigns. For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages.

SMS 107

SMS Strategy Marketing How To 107

Absolute PA

APRIL 11, 2014

Here are some of my favourites… Social media as a listening tool. Popular social media platforms like Twitter and Facebook are heavy-laden with juicy insights about your ideal customers. No other social media platform has the search ability that helps YOU understand what your people want.

Tools 94

Tools Survey Marketing How To 94

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 127

Review Brands How To Analysis 127

Ignite Social Media

JULY 25, 2016

Parents typically use Facebook to stay informed about current events and Instagram to keep up with celebrity news and fashion. The post Snapchat’s New Plans for Bitmoji and Twitter Verification Opens Up to All Users | Social You Should Know appeared first on Ignite Social Media - The original social media agency.

Badge 60

Badge Avatar Twitter Fashion 60

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. Every second, new trends are emerging, and old ones are dying. It’s the circle of life.

Trends 142

Trends HootSuite Fashion Video 142

Socialmedia.biz

MAY 11, 2016

Buzzoole , a self-service Influencer Marketing Platform, recently conducted a survey of the over 200 brands on their platform (full disclosure: Buzzoole is a Blonde 2.0 Moreover, the survey revealed that a large majority (65%) of brands are planning on increasing their budget for influencer marketing. How effective is this method?

Influencer 68

Influencer Strategy Brands Marketing 68

Buffer Social

MAY 23, 2022

The promising data on email marketing Email is likely to drive more sales than social media marketing, as 60 percent of consumers claimed to have made a purchase because of an email.  An Adobe survey found that 50 percent of users prefer receiving emails from businesses they follow.

Small Business 94

Small Business Newsletter Marketing Survey 94