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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Or you can take note of commonly asked questions and turn those into a series of FAQ posts to share on your Stories. You can also watch emerging social media trends. Brand sentiment. With social listening, you can mitigate customer crises, protect your brand reputation, and understand brand sentiment. Social ROI.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 112
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 121
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The Role of AI in Optimizing Auto Dialing Campaigns

BeingOptimist

This article discusses the significant role of AI in optimizing auto-dialing campaigns , focusing on its benefits, key features, implementation considerations, and future trends. These insights help businesses refine strategies , identify trends, and optimize campaigns with data.

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How to create a complaint management system to protect your brand reputation

Sprout Social

It also helps you see trends, such as spikes or dips in complaints, how long it takes agents to resolve issues and how satisfied clients are with support interactions. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Sprout’s Post Performance and Profile Performance reports speed up the process, helping you pinpoint timing and engagement trends to inform your launch strategy. Prepare FAQ answers. It’s all you.

Products 129