Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. Specialized social analytics tools allow you to see the bigger picture.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

JUNE 22, 2023

A healthcare social media policy helps to define acceptable behavior that reflects positively on supervisors, colleagues, patients, and the organization as a whole. Brand representation Brand safety is especially important in healthcare, as a misplaced post or poorly handled comment can cause significant reputation damage.

Policies 93

Policies Template Templates Examples 93

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why You Should Use a Content Rationale Report Build Your Brand a Social Content Ladder in 5 Steps 5 Step Process for Social Media Success [link] Santi Chacon Blastoff for My New Social Media Newsletter: Last (..)

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Hootsuite

MAY 15, 2023

Find out more about how using a central social inbox can help your team save time and work smarter, not harder. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is a social inbox? Try Hootsuite’s Inbox today.

HootSuite 89

HootSuite Survey Team Report 89

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Sprout Social Source: Sprout Social Sprout Social is a social media management software designed to help brands build a smart social media presence.

Comparison 76

Comparison HootSuite Hubspot Price 76

Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Gary Vaynerchuk has a FPT of 39.26. The notable points are many; among the key takeaways are these: 1.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 19, 2010

FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. This, I'll try. Kanälen per Mail zu erhalten o.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. If you have a search engine on your website, look at a report that shows what people type into that box. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The statistical similarity shocks me.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How frequently will you need to create reports or check the filters? • Competitive analysis: How does your brand stack up to the competition? • How hard will it be to filter?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

FEBRUARY 23, 2010

Didn't make it any more fun to send the reporting around, though. link] Jan_B Is Your Social Strategy Proactive or Reactive? link] by @jaybaer match tactics to goals albrocious Any social media strategy must have a monitoring element. The ones that have Facebook Pages report that most of their fans have never donated.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 15, 2010

photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. I think we’re just scratching the surface of what content marketing can and will become in terms of its importance to corporate marketers. What do you think?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JUNE 3, 2010

link] Patrick Garmoe I'm not an attorney either, but from what I little I learned from covering courts four years as a reporter taught me, was that you never actually say you're sorry, because then you're actually admitting guilt. That's why even most monetary settlements don't include an actual apology.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device. Among influentials?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. So where are the best candidates?

HootSuite 93

HootSuite How To Hashtag Applications 93

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. You have to commit to social media for the long haul to see the benefits. Good luck converting the masses !

Social Media 132

Social Media B2B Company Consultant 132

Almost Savvy

JUNE 18, 2010

I realized that I might have had some legal entanglements to deal with along the way, but there were still those moments when I wondered “what if…&# It’s Scary Out There Before you call the authorities to report me, there are two important things you should know: No, I never really did this – not even for a second.

MySpace 232

MySpace Review LinkedIn Comments 232

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Hootsuite

MAY 30, 2023

Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. To get your name out there and build a local reputation. Improving trust and credibility Social media has a built-in trust maker: Reviews. Hello, is it social media you’re looking for? Why do you do that?

Social Media 79

Social Media HootSuite Template Templates 79

Convince & Convert

JULY 8, 2010

A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. October 2007.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

FEBRUARY 25, 2010

They have an ongoing “Techie Haiku” contest in which fans can win $50 (one of my favorites: “TPS reports./Didn’t It’s so important for to know you’re facts and your customer while using social networking. The opportunity social networking provides in incredible. Didn’t make a coversheet./See

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 18, 2010

A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&# But there are many still making promises about the “unicorn&# that will in the end only create disappointment.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 31, 2010

But by God, I want quality reporting, creative content, advanced technology platforms and expert advice. It’s like the uproar with everyone wanting something for nothing content-wise these days. No commercials, no membership fees, no subscriptions.

Conversation 116

Conversation Social Media Social CRM Consultant 116