Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Another valuable source of information is the sentiment report.

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Social Media Sentiment Marketing Analysis 103

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices. Respond to Both Positive and Negative Comments.

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Content FAQ Sentiment Hashtag 118

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience. Implement mechanisms to identify and rectify any performance issues or biases.

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Campaign Sentiment Privacy Analysis 75

Sprout Social

JANUARY 19, 2022

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Product positioning identifies where in the market your product fits and what makes it unique by answering questions like: What are its features/what does it do?

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Products Social Media FAQ Sentiment 135

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

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Social Media Privacy Marketing Policies 131

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. FAQs about dark social What is an example of dark social? Try for free Ready for the next level?

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Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. This makes them ideal for answering FAQs at any time of the day or night. Marketing chatbot examples. Source: Heyday.

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Examples FAQ Insurance Retail 96

Sprout Social

NOVEMBER 6, 2020

As Glassdoor’s Lead Product Marketing Manager Sophia Fox says, “The conversation that is shaping your employer brand perception is happening on Glassdoor with or without you, so you might as well join it.” Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

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Review FAQ Construction Metadata 96

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. — Fluent ??

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Content Metrics UGC Conversation 143

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Social listening should be an integral part of any marketing strategy. You can: Gather general sentiment around specific campaigns in real time. Competitive Analysis.

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Strategy Brands Influencer Analysis 106

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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Sprout Social

OCTOBER 27, 2022

When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs. This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. Social media. Start your free Sprout trial.

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Statistics Social Media Brands Issues 110

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. Make sure you evaluate their FAQ page and whether or not they use quality chatbots. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. See it in action.

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Template Templates Strategy HootSuite 77

Hootsuite

JULY 25, 2023

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. FAQs about social media rules for lawyers Can a lawyer have a TikTok? There are plenty of lawyers already on TikTok.

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Social Media Policies Guidelines HootSuite 77

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. A full FAQ is linked for you below. Enables instant communication. — Chewy (@Chewy) November 28, 2022.

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Social Media Crowdsourcing Privacy Comparison 140

Pixlee

JANUARY 18, 2022

Although paid partnerships are common with ambassador programs or influencer marketing , brand advocates that arise from your customer community often do this on your behalf and free of charge. Embrace User-Generated Content (UGC) Marketing. Here are our top ten ways to transform customers into brand advocates: 1. This is his LinkedIn.

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Brands UGC How To Apparel 52

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Track your social sentiment Okay, so you know people are talking about you. The good news?

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Reputation Strategy Brands HootSuite 106

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

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Social Media Tools Marketing Analytics 134

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

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Reputation Social Media HootSuite Sentiment 108

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. These formats have evolved in the last few years and will continue to change, keeping content marketers on their toes.

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Content HootSuite Sentiment Metrics 97

Hootsuite

AUGUST 24, 2021

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. If the CSAT score is good, you can use that in your marketing materials to promote your business and show how it stands out from your competitors. Consider implementing SMS marketing. What is a CSAT score?

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SMS Survey HootSuite Sentiment 110

Hootsuite

APRIL 11, 2023

Source: Hootsuite Analytics Try for free now Looking at your social share of voice and measuring social sentiment are also important ways of understanding and measuring your success. Monitoring social sentiment can be particularly important here, as it helps you understand the mood behind the mentions of your brand on social media.

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Analysis Social Media HootSuite Tips 105

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. We get it: no one likes to put labels on things.

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Communities Social Media Management HootSuite Skills 95

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

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Hootsuite

APRIL 11, 2022

Retail bots can handle simple requests, like order tracking, FAQ answers, or product recommendations (a.k.a. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. Monitor brand sentiment. Everything from “Where’s my order?”

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Retail FAQ How To Survey 97

Sprout Social

SEPTEMBER 25, 2023

As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Businesses that want to increase their market share over the next few years are putting a renewed focus on their customer service offerings–and with good reason. Superior customer experiences don’t happen by accident.

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Strategy How To Team Reputation 114

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?

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Social Media Sentiment Hashtag Analysis 83

Sprout Social

JULY 12, 2023

AI customer service is the use of AI technologies like machine learning, natural language processing (NLP) and sentiment analysis to provide enhanced, intuitive support to current and future customers. Analyze customer sentiment Customers are spoiled for choice and difficult to hold onto. What is AI customer service?

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Sentiment How To Analysis Team 91

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Marketing messaging. Marketing teams.

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Social Media How To Press Release Sentiment 117

Hootsuite

MAY 5, 2021

Social media has become a critical marketing and communication tool for companies of all sizes. A quick 15-minute meeting between the head of social marketing and the CMO is an effective way to align priorities. Be sure to disclose sponsorships, influencer relationships and other marketing agreements. Source: Marketo.

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Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. This boost in loyalty can act as word-of-mouth marketing and increase your Net Promoter Score (NPS). Request a demo of Hootsuite Insights.

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Tips HootSuite Survey FAQ 123

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. link] blur Marketing [link] Is It Curtains for the App Store? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Everything.

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Social Media Strategy Apple iPhone 113

Hootsuite

MAY 1, 2023

All brands need to ensure compliance with social media rules and marketing regulations, As noted in our blog post on HIPAA and social media , there are major financial consequences for violating social media compliance guidelines. In particular, keep tabs on social sentiment and social share of voice. We’ll talk about that next.)

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Social Media Guidelines HootSuite Policies 104

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Is your social media program about asking, … [link] #marketing [link] Evo Terra Is Your Social Strategy Proactive or Reactive? Like Sonny divorcing Cher (or was it the other way around?)

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Social Media Strategy Social CRM Company 117

Hootsuite

JULY 13, 2023

Features include sentiment analysis, competitor benchmarking, trend spotting, and more. Zoho offers a social media management platform, CRM, conversion rate optimization (CRO) suite, email marketing platform, an e-commerce platform, and more. FAQs about Sprinklr alternatives Who is the competitor for Sprinklr?

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Comparison HootSuite Hubspot Price 76

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

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HootSuite Brands Price Collaboration 111

Hootsuite

MAY 15, 2023

It can help marketing and customer service teams, small business owners, and solo social media managers save time and stay on top of incoming messages from multiple social media accounts. The information you gain can help you develop audience personas, better define your target market, and create more effective FAQs and product documentation.

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HootSuite Survey Team Report 89