How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.”

Trending Sources

Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. What if you not only liked my Facebook page but shared my work on your page?

Is Your CEO on Facebook Live?

SocialTimes Facebook

Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far in 2016, compared with a total of 40 for the full year of 2015. Facebook reaches 45 million people per day with business news.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5

The Emotion found in Social Data

Buzz Marketing for Technology

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey Analytics

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The Wave System: How to Get Your Facebook Page Updates Seen By More People

ProBlogger

The Problem of Sharing Links on Facebook. If so, you probably rely, at least partially, on linking to your webpage through Facebook. So the Facebook post gets no interaction and therefore Facebook views it as irrelevant. Facebook is evil right?

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

On change.org Dawn Mcilmoyle wrote: “Dialog (sic) Partners has acted with gross incompetence in initiating it’s (sic) contact with the people of the city of Hamilton through social media via Facebook, Twitter and the blog it has put forward as the main website for contact.

How to Bring Humor to Community Management

Convince & Convert

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Consider this a mini focus group to power a broader campaign or piece of content.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually. A brand’s customers represent some of their best resources, yet most brands leave them on the bench.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter.

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The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

We wade through more messages about channel (Twitter, Facebook, etc.) And we focus far more on data and surveys than we do on qualitative market research. There are many qualitative methods: focus groups, online discussion groups, in-person conversations and phone conversations.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. How much is that Facebook Fan worth anyway?

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.

How To Promote Your Content Through Social Ads Effectively

Kikolani

Average Organic Reach On Facebook Pages. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). If you decide to do so, I would advice against using the “Boost Post” feature on Facebook.

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group.

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn.

How To Gain Consumer Insights That Boost Your Marketing Results

Unspoken

A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. Where would social media be today if Mark Zuckerberg continued to look at Facebook as “just a dating site?”

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

And in terms of distribution, an email to subscribers, a tweet, Facebook post, LinkedIn update, and word-of-mouth are simple means to secure a good response rate. Guest post by Andi Narvaez.

An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s the tool Google will use to beat Facebook. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. How to Migrate from Facebook to Google+ by How-To Geek. Stop Calling Google+ a Facebook Killer by iMedia Connection.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Scroll through Facebook’s News Feed. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Image via Unsplash.

The Wisdom Of One

Twist Image

I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" Much in the same way, if Guy Laliberte set up a focus group to figure out the next iteration of the circus, instead of having his own very innovative perspective that led to the creation of Cirque du Soleil. facebook. Do you think that Social Media can fuel innovation?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Share this on Facebook. How many people at your company are trained, equipped and empowered to talk to customers?

What’s Next for Social Data Intelligence

Convince & Convert

In the globalized village, social media is Earth’s biggest focus group. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group. Continue the conversation on our Facebook or Google+ pages.

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#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. Join The Facebook Group Specially For OnLine Earning Resources Click Here: https://www.facebook.com/ groups/ AboutOnlineEarningAndLifestyle / 7. ​ ​Audio Transcription Speech To Text Service Professional Transcriptionists And Editors at: https://speechtotextservice.

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Myrland Marketing

Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focus group. You could say: “The firm is considering piloting a business development group. These are the people who will be in this pilot group.

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Happy Halloween!

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. And its been shared around the world by thousands of people of Facebook and Twitter.

How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. On JetBlue’s Facebook page, they shoot to respond within two to four hours. The team is also used as a sort of focus group for various marketing ideas.

How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Three days later, Gap switched back to the old logo and posted an explanation on its Facebook Page.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Facebook. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Can you remember life before the World Wide Web?

Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

It can also be a great way to get external feedback from a select group of people outside your organization - perhaps you could involve a focus group in the release of a new product before you launch it to the public. Now you'll have the ability to get the attention of a group of people in your company and start conversations around topics you need their participation in. I've always suggested that the business collaboration space is a very saturated one.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

Chances are, there are smaller influencers or groups who have far more clout in your area. Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”.

Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

You just need to work smart, and focus on the activities that produce the highest ROI. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Stop Guessing and Use Facebook Insights.

Social Media Is CRM

Social Media Network Marketing

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. Social Media lends itself to Customer Relation Management.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Be sure to follow Kristi on Twitter and Facebook. This is a special guest spot by Jay Baer of Convince & Convert. Stop trying to be amazing online and start being useful. I don’t mean this in a Trojan-horse, “tweet that pretends to be useful but is actually a sales pitch” way.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Post options to consider on your company Facebook page, and ask your fans which design resonates with them.