Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Our blog lets us more easily connect with people on social networking sites by directing them to what we’re doing. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Harp Interactive

OCTOBER 9, 2009

Help companies participate in existing social networks, and build relationships on their turf. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Example: what Jeremiah Owyang did for Hitachi Data Systems.

Social Media 232

Social Media Press Release Marketing Widget 232

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Kikolani

MAY 3, 2013

25 Awesome Examples of Business Card Stickers – 25 Of The Worlds Coolest, Original & Creative Business Cards. 5 Rules to Effectively Use Press Releases for Links – There may have been some misuse of press releases along the way as a “fast” way to pick up some “easy” links.

Mashup 130

Mashup Resources Products Press Release 130

SocialFish

MARCH 1, 2011

The Power of Facebook plugins, and other social sharing tools (Debra Askanase). Give New Life to Your Press Release (Deirdre Reid). Social Business: It’s like the Internet in 1997 (Jeremiah Owyang). Beautiful Event Website Design: 10 Inspiring Example s (Event Manager Blog). Datalicious. Is this Seat Taken?—Expanding

Case Study 170

Case Study Press Release Eventful Analysis 170

Kikolani

JANUARY 29, 2014

The emails that clutter your inbox the most are the ones that are from automated sources – newsletters, notifications, press releases, social media updates, and so forth. If you are looking to filter out all of the social media network updates from your inbox, use the following for the top social networks.

Press Release 167

Press Release Newsletter Notification Yahoo 167

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

MARCH 19, 2020

For example, you can now connect to all of my . Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Voice Search Example: Did you know… our Social Zoom Factor podcast is available on Alexa. Voice search.

Trends 78

Trends Video Marketing Influencer 78

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., Use news releases for exposure, not backlinks. It’s not quite clear why this is happening. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Pam Moore

JANUARY 19, 2020

For example, you can now connect to all of my . Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Voice Search Example: Did you know… our Social Zoom Factor podcast is available on Alexa. Voice search.

Trends 78

Trends Brands Marketing Influencer 78

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Mommy bloggers do not love broad press releases. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. Here is the list I use.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Social Media Strategies Summit

OCTOBER 21, 2022

That’s 20% higher than any other social network. With that in mind, we’ve rounded up five LinkedIn Page best practices for government agencies and picked out five real-world examples of high-quality government LinkedIn Pages. 5 Examples of High-Quality Government Agency LinkedIn Pages. Create Thought Leadership Content.

Examples 150

Examples LinkedIn Social Media Overview 150

Techipedia: Tamar Weinberg

JANUARY 25, 2008

For example, just the other day I stumbled upon an Apple press release from 2003. Using one or two of these methods may work in getting your news, but I’d say that a healthy combination of blogs and these social networks ends up giving me what I want. Sorry, guys, it’s five years later.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Convince & Convert

SEPTEMBER 28, 2011

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. Whose fault is it that for many companies Twitter is still just a tiny press release machine?

Foursquare 143

Foursquare Klout Social Media Press Release 143

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). For example the Charlotte Observer is likely to be given more weight on stories about North Carolina. Titles matter – Create good HTML title tags and on-page article headlines.

News 158

News Google Tips Press Release 158

Koka Sexton

MARCH 19, 2012

What I mean by that is companies understand the need to open up social channels in places like Twitter and Facebook. They understand that their prospects and customers are increasingly leveraging social networks to share information and communicate with eachother. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Kikolani

SEPTEMBER 30, 2011

30 Best Examples of New Web Interface Design – Below are 30 amazing examples of new web interfaces and how you can jump ahead of the curve in your own designs. If you want to write a successful release you must learn to think like a journalist. Social Media / Social Networking – Facebook Edition.

Mashup 126

Mashup Resources Facebook Press Release 126

Adam Sherk

JUNE 9, 2010

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. There are a handful of examples however that are worth pointing out. The short answer? Not so many. and found that the majority are making little or no use of Static FBML.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JULY 28, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Article Highlights: Good for Users, Good for Search Engines by Adam Sherk on July 28, 2009 Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him.

Engineering 100

Engineering Press Release Survey Syndication 100

Sprout Social

APRIL 15, 2024

For example, an unresolved data breach can lead to financial loss for customers. The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money.

Press Release 93

Press Release Banking Reputation Marketing 93

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. The tag has the potential to be the most helpful.

News 104

News Publishing Google Press Release 104

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search.

Social Media 198

Social Media Jive ROI Press Release 198

Mindjumpers

DECEMBER 3, 2010

The report also provides some interesting findings concerning the reasons why e-mail is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter.

Content 213

Content Social Bookmarking Press Release Research 213

Kikolani

NOVEMBER 24, 2011

Review and Interview – Freelance writers, journalists, and bloggers need to show editors and prospect clients examples of their work. 5 Press Release SEO Posts & 10 Bonus Tips for Better Google Rankings – A list of Press Release Optimization tips plus a few extras at the end of this post.

Mashup 146

Mashup Resources Press Release Adsense 146

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Adam Sherk

AUGUST 24, 2010

Checking another example, the news listing in my results for “egg recall CNN” was for NECN.com not CNN.com, although it should be noted that “CNN” appears twice in that article. So a handful of examples from one individual does not make for a comprehensive sampling.

News 113

News List Google Embedding 113

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

FEBRUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts? Adding a few meaningful tags is fine, but news sites in particular have a habit of taking this practice much too far.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

AUGUST 31, 2010

I compiled the figures by looking at the profile boxes on channel pages and from YouTube’s search results, for example: Not every site shares the same information in its profile but I pulled as much data as I could. So I thought I’d investigate how well news sites are doing at building channel subscribers and video views.

Sites 182

Sites News YouTube Press Release 182

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Convince & Convert

APRIL 18, 2012

It also lets you easily assign pieces of content to individuals and reminds those people when things are due through email notifications so you’re not hounding people for that guest post, newsletter copy, press release, podcast, etc.

Tools 156

Tools Products Social Media Collaboration 156

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ? News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ? News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans.

News 104

News Engagement Facebook Press Release 104