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  • BILL HARTZER  |  FRIDAY, DECEMBER 2, 2011
    [Engineering] Search Engine Optimization Tip: Link to Your Real Home Page Only
    You want the search engines to know that your home page is the core foundation of your website. This simple but powerful change can really influence your overall rankings in the search engines. Search Engine OptimizationYou already know that links to your web pages are very important, but you may be overlooking something. Too often, the links for the home page aren’t in place. That is why the process of getting your internal linking correct is vital for you to implement.
  • BILL HARTZER  |  SATURDAY, MARCH 26, 2011
    [Engineering] Mike Dillard Sues Website Owner Over Manipulative Search Engine Optimization Techniques
    In fact, it appears that all of this is because of organic search engine listings in the Google search engine. “By late on the night of December 14, 2010, Stein was expanding…by manipulating the ability of existing and prospective online customers to reach The Elevation Group website through a Google search by manipulative “search engine optimization&# techniques…&#. Since when are “manipulative search engine optimization techniques&# a crime?
  • BILL HARTZER  |  MONDAY, JUNE 6, 2011
    [Engineering] Schema.org Use May Infringe Upon Search Engine Patents
    got together recently and formed Schema.Org , that will help you, as a webmaster, web designer, or search engine marketer , standardize your html code. Take a look at some of the language being used in the Terms of Service: …patent claims that are necessarily infringed by including markup of structured data in a webpage… By using the code that the search engines–collectively–are recommending that you use, you may be a patent infringer.
  • BILL HARTZER  |  MONDAY, OCTOBER 24, 2011
    [Engineering] Search Engine Optimization 101: Working Keywords into Your Web Pages
    Recently, I posted a review of SEM Rush , a great search engine marketing tool that can help you with your keyword research. As you use this keyword research tool, though, it’s critical that you understand exactly how keywords themselves are a part of your overall search engine optimization plan for your website. They are going to help drive more of that traffic your direction when consumers type them into search engines. Search Engine Optimization
  • BILL HARTZER  |  TUESDAY, FEBRUARY 14, 2012
    [Engineering] Dallas Local Search Engine Optimization Expert Launches Argent Media
    Chris Silver Smith, a local search engine optimization expert based in the Dallas/Fort Worth area, has launched Argent Media , a search marketing agency. Argent Media will focus on providing both short-term search engine optimization services such as basic website audits as well as ongoing consultation retainers. Chris Silver Smith is no stranger to the local search engine optimization industry. Search Engine Marketing Firms
  • BILL HARTZER  |  FRIDAY, DECEMBER 13, 2013
    [Engineering] November 2013 Search Engine Rankings Released, Google Loses Market Share
    comScore has released its monthly search engine rankings, the numbers that detail the search engine market share. Google actually lost search engine market share last month, as it went down 0.2 Google now has 66.7 percent of the market share for searches, followed by Microsoft (Bing) with 18.1 percent, and Yahoo! with 11.2 percent. Ask.com is down to 2.6 percent and AOL now has only 1.4
  • BILL HARTZER  |  WEDNESDAY, MARCH 6, 2013
    [Engineering] Lundon’s Bridge Needs Search Engine Optimization Help
    Search Engine OptimizationI was recently browsing an article on the web that’s currently on the Alexa Hot URLs about the fact that Paris Jackson is now a cheerleader for her high school’s boys basketball team. The article mentions how she has more than 1 million followers on Twitter (no, I’m not following her), so I naturally clicked that link to her Twitter account. Uh, oh! That’s when I saw it. My jaw literally dropped when I saw this: OMG!
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 27, 2011
    [Engineering] Search Engine Optimization: Free Tools to Determine Page Load Speed
    Search Engine OptimizationRemember the days when we all utilized dial up Internet ? Maybe you were lucky and had a powerful modem that got you more than 9600 baud rate. With today’s technology we can surf the Internet at blazing speeds. When you are a business person or website owner that is looking to make sales, offer products or show off your service’s speed is very important. It has been widely reported that Google likes websites that load quickly. So do website visitors.
  • BILL HARTZER  |  SUNDAY, MAY 2, 2010
    [Engineering] Search Engine Optimization Tip: Add a Breadcrumb Trail
    This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk about adding a breadcrumb trail to your site’s navigation. By the way, did I mention that search engines don’t ’see’ images also?
  • BILL HARTZER  |  WEDNESDAY, AUGUST 10, 2011
    [Engineering] Does Removing Your Website from Google Hurt Your Search Engine Rankings?
    As you might be not be aware, RipoffReport.com accidentally removed themselves from the Google search engine by entering that directive in Google Webmaster Tools. Does removing your website from Google hurt your search engine rankings? However, it appears that once you are re-listed, as in the case of Ripoff Report, your search engine rankings will come back–and the screen capture below show exactly what I mean. The search engine did not remove the website.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 13, 2011
    [Engineering] New Search Engine For Vets | Small Business Mavericks
    Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google. There have been search engines launched for specific professions for years. I always recommend listing a business in a professional directory or search engine. About Us What’s a Maverick?
  • BILL HARTZER  |  THURSDAY, JULY 31, 2014
    [Engineering] Throwback Thursday: Search Engine Watch Circa 1999
    Today is Thursday, and every Thursday I try to feature one search engine or search engine website. Today, because of the official announcement that Danny Goodwin is leaving Search Engine Watch , I thought I would feature Search Engine Watch. Let’s take a look at what Search Engine Watch looked like back when Danny Sullivan owned and operated it, back in 1999: SEW was a part of Internet.com, and Danny Sullivan was the editor. Search Engines
  • ADAM SHERK  |  MONDAY, SEPTEMBER 13, 2010
    [Engineering] Pew Research Survey: Findings on Search Engines, Social Networks.
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here.
  • BILL HARTZER  |  WEDNESDAY, MARCH 24, 2010
    [Engineering] Search Engine Optimization: Recovering Lost Traffic and Links on your Website
    Recovering this old page from an older version of the website will ultimately help the website’s search engine rankings. Related posts: How Search Engine Optimization Adds Value to a Website Most likely, if you have a website for your business, How to Properly Redirect a Domain Name and Get Link Credit I recently received an email from Duane Long asking a. Tags: Search Engine Optimization
  • BILL HARTZER  |  THURSDAY, FEBRUARY 24, 2011
    [Engineering] Search Engine Marketing Job Opening
    TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Search Engine Marketer (SEO/SEM). Search Engine Marketing Jobs
  • BILL HARTZER  |  TUESDAY, APRIL 24, 2012
    [Engineering] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
    Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. That’s why I continue to post these search engine optimization tips , so we can get back to the basics here of SEO. This is how you inform the search engines and visitors about what you have to offer on your various web pages. You will also be able to get higher search engine rankings and far more traffic than before.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 17, 2013
    [Engineering] Turn Your Brand Into A Commitment Engine
    He has authored three bestselling business books, Duct Tape Marketing , The Referral Engine and his latest, The Commitment Engine. the commitment engine. the referral engine. Episode #345 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head.
  • BILL HARTZER  |  THURSDAY, SEPTEMBER 18, 2014
    [Engineering] Throwback Thursday: Ask.com Search Engine
    At that time, Ask thought the future of search was people who went to search engines to ask a question. The post Throwback Thursday: Ask.com Search Engine appeared first on Bill Hartzer. Related posts: Throwback Thursday: Search Engine Watch Circa 1999 Today is Thursday, and every Thursday I try to feature. Throwback Thursday: LookSmart Search Engine Circa 1999 Do you remember LookSmart? Search Engines
  • BILL HARTZER  |  FRIDAY, OCTOBER 21, 2011
    [Engineering] Search Engine Marketing Tool Review: SEM Rush
    From this you can tell for which keywords a site dominates the Google search engine results, and to what extent. On the other hand, if the keywords that the majority of people are using to find your site are not amongst the most searched for in the Google search engine rankings, then you won’t get any information for those keywords using this site. Search Engine Marketing
  • PROBLOGGER  |  WEDNESDAY, APRIL 25, 2012
    [Engineering] Introducing Blekko, the Self-curated Search Engine
    It’s the search engine that prides itself on human curation. Blekko separates itself from other search engines by making use of the “/” tag—the slashtag as a search tool. Using slashtags, you can basically create your own search engine for any topic you like. Right now, Blekko stands as a very unique search engine with a very bright future. Introducing Blekko, the Self-curated Search Engine.
  • BILL HARTZER  |  WEDNESDAY, FEBRUARY 8, 2012
    [Engineering] Search Engine Optimization Tip: How to Effectively use Keywords in your Heading Tags
    Ultimately, that will allow you to be more successful with your search engine optimization methods. This is important to do because that is what tells the search engines that these particular words found on that page are the most important from all of them that are displayed on that page. With the use of heading tags on your web pages, you offer some type of structure that is the foundation of it for the search engines. Search Engine Optimization
  • SPIN SUCKS  |  WEDNESDAY, MARCH 23, 2016
    [Engineering] How SEO and Content Work Hand-in-Hand
    Communication SEO content content curation content curation strategy content marketing strategy content writing craft your content html5 internet marketing technique keyword generator keywords link building quality content ranking of mobile-friendly sites search engine optimization search engine ranking SEO and social media SEO elements site architecture writing tipsYou've produced your content. You published it. You're really proud of it. But no one visits it.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 20, 2011
    [Engineering] Six Skills Every PR Pro Needs
    Search Engine Optimization. Now we have to take that skill and learn how to optimize our content so it’s being crawled by the search engines, while also being highly valuable and engaging. Search Engine Marketing. Communication Trends content marketing inbound marketing integration pr industry PR pros results search engine marketing search engine optimization
  • TWIST IMAGE  |  MONDAY, OCTOBER 24, 2016
    [Engineering] Search Engine Optimization For Growth With John Jantsch - This Week's Six Pixels Of Separation Podcast
    He's a phenomenal speaker and the author of many bestselling business books, including Duct Tape Marketing , The Referral Engine , The Commitment Engine , Duct Tape Selling and the recently published, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs. Admittedly, when I saw that John was publishing a book on search engine marketing, my first reactions was, "what year is this? So, what is the state of search engine optimization?
  • BILL HARTZER  |  WEDNESDAY, NOVEMBER 3, 2010
    [Engineering] How to Allow Search Engines to Index Your Facebook Profile
    As you may be aware, Facebook has, very publicly, said that they do not want search engines like Google and Bing to index your Facebook profile. Now you can fight back if you want: here is how to allow the search engines like Google to index your private Facebook profile. As you can see below, I just downloaded all of my “private&# Facebook data and am now allowing all of it to get indexed by the search engines.
  • BILL HARTZER  |  FRIDAY, APRIL 27, 2012
    [Engineering] Search Engine Optimization Tip: Links Surrounded by Text
    Links are a big part of the success of your Search Engine Optimization efforts and the overall traffic from organic search to your site. Let’s take a look at an example list of links: - Search Engine Watch. Search Engine Land. Search Engine Roundtable. Although it is a list of some of my favorite search engine related web sites, those links are not really the “ideal” type of links. Search Engine Optimization
  • BILL HARTZER  |  WEDNESDAY, OCTOBER 12, 2011
    [Engineering] Why Fresh Content is Important for Search Engine Optimization
    SEO is all about understanding what popular search engines and web users want. Thus, a company that offers everything latest that a user or a search engine wants, will definitely be ranked higher in search results and in turn would make more sales and will have the opportunity to best others in the business. Search Engines love fresh content. When doing a web search on a popular search engine, the first thing you get to see is that the latest, are always at the top.
  • BILL HARTZER  |  MONDAY, MARCH 5, 2012
    [Engineering] Search Engine Technology Patent Portfolio Up for Auction
    ICAP Patent Brokerage is auctioning off a patent portfolio that enhances search engine functionality from Jason A. This search engine technology patent portfolio discloses search engine technology that can “significantly enhance functionality and user interaction compared to current conventional systems.” – Using this search engine system, a user can provide comments or tags to search results, determine relationships, and link them accordingly.
  • BILL HARTZER  |  TUESDAY, MAY 31, 2011
    [Engineering] Entry Level Search Engine Optimization Job Opening
    An Interactive Marketing Agency based in Dallas, Texas that specializes in the Travel industry is seeking a new Search Engine Optimization (SEO) Coordinator. Search Engine Optimization is a discipline within Internet Marketing that helps ensure that our client Websites’ show up in the Search Results of Google, Yahoo! This individual will work with our Search Engine Optimization team to provide support services. Search Engine Marketing Jobs
  • MINDJUMPERS  |  FRIDAY, MARCH 23, 2012
    [Engineering] SEO Strategies: Optimisation Ideas for Your Google+ Page
    With this development, search engine optimisation has evolved yet again, as it always does with any advancement on the Web. Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategies
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 29, 2014
    [Engineering] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Time for a New Definition of SEO by Search Engine Watch. Social Search Engine Marketing Throws Search Experts A Lifeline by MediaPost. The New SEO: Search Marketing Integration by Search Engine Watch.
  • WEBBIQUITY SMM  |  WEDNESDAY, JANUARY 2, 2013
    [Engineering] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%). Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media. YouTube is the world’s second largest social media site, with 800 million unique monthly visitors, and the second largest search engine. Professionals in architecture and engineering (7 years) and management (6.3
  • IDACONCPTS  |  THURSDAY, SEPTEMBER 13, 2012
    [Engineering] U.S. Hispanics are the Growth Engine of the Country [Video]
    Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the population of the Hispanic youth.
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 9, 2013
    [Engineering] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites.
  • BILL HARTZER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Engineering] Search Engine Optimization with SEOette.com: Track Your Google Rankings
    We all want to track our Google search engine rankings. There are lots of search engine optimization tools out there that will help you perform search engine ranking checks. Search Engine Optimization link buildingBut there is one in particular that looks very promising, called SEOette. With SEOette, you can track your Google rankings , backlinks, and other important SEO factors.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 27, 2011
    [Engineering] Looking Back on the Year of the Panda: Google Algorithm Changes
    According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. queries according to Search Engine Land. The graph below was taken from Search Engine Roundtable and illustrates the types of sites that were hit hardest by Panda 2.5: According to Search Engine Roundtable , over 70% of those who took their online poll reported that they have still not recovered.
  • PROBLOGGER  |  WEDNESDAY, JULY 11, 2012
    [Engineering] Traffic Technique 1: Search Engine Optimization
    Search engines “qualify” the traffic they send you, since they’re based on keyword and keyphrase searches that reflect individual users’ specific needs. To attract the right kinds of search traffic, most of us follow a few golden rules: We avoid black-hat search techniques: we don’t try to scam or trick the search engines. The search engines, of course, also look at the amount of quality content you have around particular keywords.
  • BILL HARTZER  |  FRIDAY, FEBRUARY 10, 2012
    [Engineering] comScore January 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. search marketplace.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 13, 2011
    [Engineering] HOW TO: Guide to Performing Website Audits
    Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. This will help search engines better understand the content. Microdata creates a mode of communication between your content and search engine spiders.
  • BILL HARTZER  |  FRIDAY, NOVEMBER 15, 2013
    [Engineering] comScore Search Engine Rankings for October 2013
    Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. In retrospect, it’s interesting to look at the comScore search engine rankings for October 2007 : Google 57.0 %. Google’s websites and web properties have 66.9 percent market share. Microsoft own sites, including Bing.com, took some more market share from Google, and now has 18.1 percent of searches.
  • BILL HARTZER  |  THURSDAY, JULY 3, 2014
    [Engineering] Throwback Thursday: iWon Search Engine, Circa 2001
    Each Thursday I’m starting a new tradition here on my blog: to feature an old search engine. Today’s Throwback Thursday search engine is iWon.com, circa 2001. Well, that business plan didn’t last long, iWon is not a search engine or “start page” anymore. Search Engines Today is Thursday July 3, 2014, and that means that it’s Throwback Thursday.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 2, 2012
    [Engineering] Google’s Latest Slap – How Un-natural Links May Affect Your SEO
    Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Blog Networks Many webmasters were using blog networks as a way to achieve high rankings in the search engines. Many of their pages went way down in the search engine rankings and some of them were actually removed completely from Google’s index.
  • BILL HARTZER  |  THURSDAY, FEBRUARY 17, 2011
    [Engineering] Search Engine Optimization: Did Google Change My Title Tag Without My Permission?
    I wrote about a site called SEOette.com that will help you track your website’s rankings in the Google search engine. Today, when checking the search engine rankings of that blog post, Google, for whatever reason, has decided to change the title tag of that blog post–without my permission! This is the title of the blog post (this has never changed): Search Engine Optimization with SEOette.com: Track Your Google Rankings. Search Engine Optimization
  • SAYING IT SOCIAL  |  TUESDAY, MARCH 31, 2015
    [Engineering] 2015 SEO No-No’s
    In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. Digital Marketing SEO Google Google AdWords Google Panda Organic search Search engine marketing Search engine optimization Search engine results page SERPs Web search engine We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement.
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 5, 2016
    [Engineering] Three Content Approaches that Dominate SEO
    How do you create content that thrives in search engines? Marketing SEO backlink opportunities backlinks comprehensive guides provide detail content content marketing create content for SEO that drives traffic create content that stands out create shareable content gain linkbacks links relevant to webpage provide value to audience resource pages search engine optimization think about why your audience uses search engines
  • SPIN SUCKS  |  MONDAY, OCTOBER 10, 2011
    [Engineering] Using Google AdWords to Test Your Messaging
    While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads. Rather, find yourself a search engine marketing expert (different from search engine optimization) and, at the very least, have them help you create a strategy. Advertising Search Engine Marketing Google AdWords search engine marketing SEM
  • WEBBIQUITY SMM  |  TUESDAY, JULY 23, 2013
    [Engineering] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. In short, search engines want to direct searchers to the most relevant and useful results for any search query.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JULY 2, 2012
    [Engineering] Why Sites Fall In Search Rankings
    It is natural for websites to rise and fall in the search engine rankings. In fact, when new sites are discovered by the search engines and receive their initial rankings it is quite common to see them rise high into the search engine rankings. With its emphasis on fresh search results, new pages get an unnatural boost in search engine rankings. Again, this is a natural response to major changes to the search engine ranking algorithms.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, APRIL 25, 2011
    [Engineering] Where Should You Spend Your Marketing Time? | Small Business Mavericks
    It’s a well known fact that 80%-85% of traffic for almost every website online comes from the search engines. It should seem to reason then that website owners and managers should spend that much time on search engine marketing efforts rather than social media or other forms advertising. In my opinion, you should be spending three hours on search engine marketing activities (blogging, PPC, or content creation) and the remaining one hour on social media and non-SEM activities.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, MAY 15, 2012
    [Engineering] The New Model: How Google+ “Gets” Content
    Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). Marketing Search Engine OptimizationThis is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about.
  • WWW.SKEPTICGEEK.COM  |  FRIDAY, SEPTEMBER 24, 2010
    [Engineering] DataSift Curation Engine Aims for Relevance in Real-time
    Mapping Startups & Services Filtering For Relevance In A Matrix DataSift Curation Engine Aims for Relevance in Real-time On August 27, 2010, in Social Web , by Mahendra Palsule As I have said many times previously, if 2009 was all about the hype of Real-time, the future is all about capturing Relevance in real-time. The resulting streams from all rules applied by the engine are stored by Datasift. It is easily the most powerful relevance filtering engine I have seen yet.
  • PUZZLE MARKETER  |  FRIDAY, AUGUST 17, 2012
    [Engineering] Interesting Marketing Trends of Small Businesses [Infographic]
    Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media websiteSmall businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials.
  • WEBBIQUITY SMM  |  MONDAY, NOVEMBER 12, 2012
    [Engineering] Anyone with a New Idea is a Crank Until the Idea Succeeds
    Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Search Engine Optimization (SEO ). Per BusinessDictionary.com , SEO is “the process of improving traffic to a given website by increasing the site’s visibility in search engine results.
  • SAYING IT SOCIAL  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Engineering] Local SEO – Be Found!
    Today we''re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example. NC SEO Wilmington Business Google Kristin Lubben Local search (Internet) Search engine optimization TripAdvisor Urbanspoon Wilmington North Carolina YellowPages Yelp Nearly 80-90% of all customers ''google'' businesses or check online reviews before making a purchase. How can you ensure your company will be found - in this case, your restaurant?
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 17, 2014
    [Engineering] 9 Steps to Digital Marketing Greatness [Infographic]
    Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a formidable level.
  • BILL HARTZER  |  TUESDAY, AUGUST 21, 2012
    [Engineering] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
    LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Administer daily operational tasks associated with search engine marketing. – Manage relationships with search engine vendors and other third parties on behalf of company. – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). Search Engine Marketing Jobs
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, JANUARY 5, 2012
    [Engineering] Best Internet Marketing Posts of 2011
    User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings. Ultimate Blogger’s Guide to Search Engine Optimization : There have been a lot of guides on blogging and SEO, but this is the latest and has good info.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 4, 2015
    [Engineering] This One Thing Has Become The New SEO Reputation Management Secret This Year
    What Search Engines Are Looking For? Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The benefit is that you get more control over the overall reputation of your brand and will allow you to suppress the negative mentions about it in the search engines. Search engines look for activity as well as the existence of the social media accounts and overall user engagement.
  • BILL HARTZER  |  WEDNESDAY, MARCH 25, 2015
    [Engineering] In-House Search Engine Marketing and Social Media Job Opening in Dallas
    I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites. Search Engine Marketing Jobs
  • SPIN SUCKS  |  MONDAY, MAY 4, 2015
    [Engineering] Feature Content that Answers Questions for Better SEO
    Because our content marketing world is made up by a good portion of search engine optimization, we tend to think in keywords. So, instead of writing a headline you think the search engines will like, write the headline as a customer or prospect might ask it. ” It’s an interesting way to think about content creation, but it will deem you most useful to both search engines and humans. By Gini Dietrich.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, APRIL 17, 2012
    [Engineering] How to Create a Video Marketing Strategy for Your Business
    An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Below is a YouTube Video about embedding: Search engines. See our recent article on search engine optimization for more information. Marketing Search Engine Optimization Social Media video marketing videosThis is a guest post from Neil Davidson.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 16, 2013
    [Engineering] Web Pages: How Many Do You Need?
    The problem with search engine optimization is that there are so many different factors – all of them variables – that can affect a web page’s ranking for any particular keyword. Ability of your competition to employ best search engine optimization practices. Time between first publication of your page, and the frequency with which it has been updated, and the time it is judged relevant for a search query by the search engine.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 17, 2012
    [Engineering] Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
    Had I not had personal connections at both companies, it’s unlikely I would ever have gotten the company back into the listings.Comparison shopping engines (CSEs) also use customer ratings to reward good performers and push bad performers out of the results. Marketing Search Engine Optimization Social MediaThis is a guest post by David Rodnitzky.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, NOVEMBER 29, 2011
    [Engineering] How to Hire Your SEO Partner
    There are two enormous issues with search engine optimization that hinder your ability to zero in on the right partner: Rapidly changing, constantly evolving rules. Marketing Search Engine Optimization seoThis is a guest post by Brad Schorr. Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. It is also one of the most perplexing.
  • BILL HARTZER  |  THURSDAY, SEPTEMBER 9, 2010
    [Engineering] How Google Instant Impacts Search Engine Optimization
    Google Instant is an enhancement to Google’s search engine that shows you, and changes, the search results as you type, in real time. What it means for Search Engine Optimization. Although Google Instant Search does not technically affect the search engine rankings, Google is attempting to fundamentally change how search results are be delivered. Tags: Search Engine Optimization
  • PUZZLE MARKETER  |  MONDAY, MARCH 26, 2012
    [Engineering] Choosing your keywords for SEO
    Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tail
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Engineering] The 2014 Digital Marketing Ecosystem
    Once the infrastructure is in place, the content needs to be optimized to the search engine. Content Marketing Lead Generation Online Advertising Search Engine Optimization For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 4, 2016
    [Engineering] Four Types of Blog Posts Proven to Generate Organic Traffic
    Communication Content blog posts generate traffic grow traffic infographics list posts organic traffic organic visitors posts containing thought leadership reviews posts search engine results pages SERP social media engagementTo increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent.
  • IDACONCPTS  |  TUESDAY, NOVEMBER 9, 2010
    [Engineering] 3 Image Based Search Engines
    Whenever information is needed, it seems that the first outlets most people turn to are search engines. As such, search engines are constantly evolving to keep up with the latest user demands. One of the latest developments that is rapidly expanding in popularity is the idea of image based search engines rather than keyword based searches. Image based search engines are good news for photographers and bad news for copyright violators.
  • PUZZLE MARKETER  |  TUESDAY, JULY 17, 2012
    [Engineering] Content Marketing Warfare on Google Panda & Penguin [Infographic]
    These tactics allowed for scalable and noticeable affects on search engine rankings. The truth is Google, Bing, and whatever other search engines pops up are going to continuously tweak their algorithms to “better” their results. Content Marketing Online Advertising Search Engine Optimization content marketing google panda google penguin infographic link building search engine optimization seo
  • SPIN SUCKS  |  TUESDAY, MARCH 20, 2012
    [Engineering] Five Ways to Build the Perfect Web Marketing Storm
    He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. Search Engine Optimization. In his writing tips, he includes: How to write for both humans and search engines (six tips). Communication Content andy crestodina Blogging content marketing Email Marketing Measurement search engine optimization social promotion spin sucks pro web marketing webinar writing
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, NOVEMBER 2, 2011
    [Engineering] Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog
    Blogging Business Marketing Search Engine Optimization Social Media Google revenue seoThis is a guest post by Preston Ehrler. As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 5, 2013
    [Engineering] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). YouTube is the second-largest “search engine” by volume of searches. As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7%
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, NOVEMBER 1, 2012
    [Engineering] The Ultimate Guide to Search Retargeting
    The most significant form of retargeting to emerge is Search Retargeting — the practice of showing display ads to users based on the terms they enter into search engines like Google, Bing, Yahoo!, Search Retargeting is revolutionary because it brings the power of search engine marketing to display campaigns and makes it possible to hone in on users who have never visited your site. Plugs the Leaks in Search Engine Marketing (SEM). Marketing Search Engine Optimization
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 4, 2012
    [Engineering] How to Improve Google Adwords Quality Scores [Infographic]
    I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page.
  • BILL HARTZER  |  FRIDAY, NOVEMBER 19, 2010
    [Engineering] Search Engine Optimization: Search Engine Ranking Problem Solved for a Reader
    Perhaps in response to one of my recent blog posts about search engine ranking problems , I got an email today from James who owns a website called 4insure dot net. He asked me if I would take a look at his web site and see if I can figure out why he is having search engine ranking problems. The good news is that the website is not banned and does not appear to be banned in the search engines. How do I recover from these search engine ranking problems?
  • SPIN SUCKS  |  MONDAY, JANUARY 12, 2015
    [Engineering] How Social Media Affects Search
    Content Social Media andy crestodina Followerwonk Inkybee orbit media popular webinars search engine optimization SEO topsy webinar By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, NOVEMBER 8, 2013
    [Engineering] Why ‘First Click Free’ Can Lead To Higher Revenues
    By giving Google access to your premium content, you ensure that your content is indexed in the search engines. search engines google paywalls search engine optimization SEO website visitors Few of us would dispute that webmasters and businesses have a right to put their best content behind a pay wall. However, if you put all of your content behind a pay wall, then it can’t be indexed by Google. Unless, of course, you give Google’s bots access to that content.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 7, 2014
    [Engineering] Search & Social – Understanding the Interdependence
    Do they know how factors like search engines crawl, index and retrieves, and how linking affects search results? This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. You can connect with Christine on Twitter @christine_kbh.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 12, 2015
    [Engineering] How to Create High-Quality Content
    Search engine optimization works the very same way. Communication Content high-quality content marathon mentality martin waxman scavenger hunt search engine optimization SEO valuable content By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. The people I worked with were great colleagues, but I didn’t have a lot in common with them outside of the office.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MAY 17, 2011
    [Engineering] Is Search Privacy Important To You?
    If so, then you might be interested in two smaller search engines. The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. This type of search engine can be useful to your business if you can train your customers to use it and add important search terms related to your website as slashtags for their searches. Are these smaller search engines good? search engines privacy searchAre you concerned about search privacy?
  • BILL HARTZER  |  MONDAY, MARCH 15, 2010
    [Engineering] How Search Engine Optimization Adds Value to a Website
    Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else in the search engine marketing industry to tell you about the benefits of search engine optimization. So how exactly does search engine optimization add value to a website?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 27, 2013
    [Engineering] Don’t Bother With This SEO Service
    Your site will rank better in the search engines if you optimize it for the search engines, but don’t be fooled by unnecessary SEO services. The service is search engine submission services. Many web companies call themselves SEO companies and sell useless services like search engine submission services. Did you know you don’t have to submit your website to search engines? Those are the only two search engines you need to concern yourself with.
  • SPIN SUCKS  |  THURSDAY, JUNE 9, 2016
    [Engineering] Use SEO to Augment Your Business Development Plan
    Communication SEO alt text business development earned media meta description new business owned media prospecting search engine marketing SEMOne of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. Comments I totally agree. It's really fun because it's art and science.
  • WEBBIQUITY SMM  |  MONDAY, MARCH 11, 2013
    [Engineering] 25 of the Best Web Presence Optimization Guides of 2012
    PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” internet users used search engines either daily or fairly often. Search Marketing: Time To Re-engineer by MediaPost Marketing Daily.
  • CONVINCE & CONVERT  |  THURSDAY, OCTOBER 30, 2014
    [Engineering] Do Social Signals Drive SEO?
    Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. Here is what happened when Google tried a search engine without links ).) You just hit hit publish on that great new blog post.
  • PROBLOGGER  |  FRIDAY, JANUARY 25, 2013
    [Engineering] Do Search Engines Love Opinion Posts As Much As We Do?
    Regardless, the one thing that every blogger needs to pay attention to, whether you’re excited about it or not, is the importance of creating high quality content to keep both your readers and the search engines happy. Sites consisting of low quality or duplicate content and/or employing manipulative SEO practices in order to unfairly influence site rankings have lost ground in their search engine ranking results. Do Search Engines Love Opinion Posts As Much As We Do?
  • BILL HARTZER  |  WEDNESDAY, MARCH 3, 2010
    [Engineering] Search Engine Optimization: Why We Still Need Meta Tags
    Recently, there has been a lot of debate in the search engine marketing community about some of the more simple or basic elements of search engine optimization, a web page's meta tags. Back in the mid 1990s when I was practicing search engine optimization on my websites to get more trafic from search engines like Excite and Altavista , search engines used the title tag , the meta description tag , and the meta keywords tag to "figure out" what a web page was about.
  • BILL HARTZER  |  THURSDAY, NOVEMBER 7, 2013
    [Engineering] Google Image Mismatch Penalty: What is It?
    Search Engine Land describes this penalty : Image mismatch is when the images on your website do not match what is shown in the Google search results. Search Engine Roundtable has posted a screen shot of the warning a website owner received. Google Search Engine Optimization Search Engines There is a new manual Google penalty called the Image Mismatch penalty.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, APRIL 25, 2013
    [Engineering] The Ultimate Guide to Search Retargeting, Part 2
    As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. Ben writes frequently for Digiday, CMO.com and Search Engine Watch. Marketing Search Engine Optimization This is a guest post by Ben Plomion. .
  • WEBBIQUITY SMM  |  MONDAY, JANUARY 24, 2011
    [Engineering] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A different kind of search engine, Qwiki (currently in alpha) delivers a combination of audio, images and text in response to searches on an expanding variety of topics. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?
  • PUZZLE MARKETER  |  TUESDAY, MARCH 26, 2013
    [Engineering] 5 Ways to Improve your SEO Today
    Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog on Mars” doesn’t mean you’ll get an influx of visitors. Also, search engines give a lot of weight to the keywords that appear in those links. Search Engine Optimization
  • SPIN SUCKS  |  TUESDAY, APRIL 11, 2017
    [Engineering] Paid Search for Crisis Management, Events, News, and More
    Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Matt Mason says this is a huge missed opportunity. He explains why. The post Paid Search for Crisis Management, Events, News, and More appeared first on Spin Sucks. Related Stories Google’s Search Algorithm is Like a Soccer Team How to Reach the Right Audience at the Right Time With PPC Should You Rely On Google Alone for Online Visibility?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, NOVEMBER 11, 2011
    [Engineering] Google Now Annotating Local Social Data
    ” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP. This could have far-reaching consequences for local businesses trying to increase their search engine positioning. That social sharing could in turn translate into higher search engine rankings. Social Media google local SEO search engine rankings social sharing
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 18, 2012
    [Engineering] How I Tweaked my WordPress Blog to Rank Better in the Search Engines
    As bloggers and website owners, improving our websites is an absolute must, and search engine optimization is important if we want to get more traffic through search engines. But I also knew that I couldn’t have the old pages and the new posts existing together because that would create duplicate content issues for my site with the search engines. I also preferred to have more pages indexed by the search engines anyway. Search Engine Optimization SEO wordpress
  • UNSPOKEN  |  FRIDAY, JUNE 21, 2013
    [Engineering] Simple SEO Tips
    The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. Ideally, when people search for these keywords on the web, your site will show in the search engine rankings. However, the links must absolutely be relevant to your site and your content in order to improve your search engine ranking. So you’ve decided to start a website for your business.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 27, 2016
    [Engineering] How to Apply SEO Best Practices to the News Release
    The news release is dead! Long live the news release! Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Related Stories The Six PR Conferences to Attend in 2017 Nine Great Business Gifts for the PR Professional My Three Favorite PR Stunts (Metrics Not Included).
  • SOCIALTIMES FACEBOOK  |  MONDAY, JANUARY 9, 2017
    [Engineering] Why B2B Advertisers Need Facebook
    Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professional network, with more than 467 million members in over 200 countries and territories. But guess what?
  • SPIN SUCKS  |  MONDAY, MAY 9, 2016
    [Engineering] Should You Rely On Google Alone for Online Visibility?
    Marketing SEO adwords affiliates bing Bing's AdCenter black hat SEO diversify your business visibility DuckDuckGo Email Marketing Google Google organic results Google policies Google rules keywords offline promotion online visibility ppc advertising search engines social media following traditional advertising yahooCould you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify.
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 16, 2013
    [Engineering] Five Marketing Metrics that are Definitely NOT “Worthless”
    Search Engine Visibility. Again, while it’s true as the article states that “Many performance indicators, including bounce rate, form abandonment, average order value, engagement, and conversion rate, vary from search phrase to search phrase,” telling a client or boss generically that search engine visibility doesn’t matter is certainly not advisable. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.
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