article thumbnail

B2B Social Media Marketing Trends for 2025

Convince & Convert

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. AI Integration AI and automation are transforming the B2B social media landscape by streamlining content creation and improving engagement.

B2B 161
article thumbnail

Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Nothing stays the same for long in the world of social media. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

Trends 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Social

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

article thumbnail

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

Skills 334
article thumbnail

Accessible social media posts: Engaging everyone in your B2B network

Oktopost

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. If your social media channels are frustrating for users with disabilities, over 70% of them will simply click out. Many social media publishing tools offer the capability to add alt text for images.

B2B 130
article thumbnail

How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Social

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

article thumbnail

Why real social media experts are also great writers

Sherrilynne Starkie

Why is good writing important for social media success? In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. For paid media copywriting, the focus will be on social media ads, search ads, native advertising, sponsored content and more.