Strategies for a Successful Paid Search Campaign

Cody Ward

Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. This advertising is known as Paid Search.

10 Ways to Optimize a Paid Search Campaign

BeingOptimist

If yes then you must know about the Paid Search campaign. People are preferring the search engine optimization , Paid search optimization is equally important. . Within the keywords, the tab is that the search terms report. Facebook 0. Twitter 0.

Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Social Media paid search paid social advertising PPC

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social Media

B2B 115

The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process.

9 Steps to Digital Marketing Greatness [Infographic]

Cody Ward

Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.

Interesting Marketing Trends of Small Businesses [Infographic]

Cody Ward

Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media website

2 Advantages To Using Pay-Per-Click Advertising

Cody Ward

Pay-per-click is a marketing method that is primarily offered by search engines like Google. Then when someone types in a keyword that you have listed in your campaign, your ad will show up in the advertising section of the search engine results. If you are building a new site, it probably doesn’t have much weight with the search engines yet.

The Difference Between SEO & SEM

Cody Ward

SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? Originally posted here on USSCO Speaks blog.

SEO 121

How to Improve Google Adwords Quality Scores [Infographic]

Cody Ward

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

9 Steps to Digital Marketing Greatness [Whitepaper]

Cody Ward

Content Marketing Email Marketing Lead Generation Marketing Puzzles Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media Download Whitepaper Now.

Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. – Paid search campaigns for Google AdWords. Search Engine Optimization

Search Engine Optimization Director Position

Bill Hartzer

Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. We are seeking an energetic, professional, and dedicated leader to become our Search Engine Optimization Director. It’s not just about keywords, links and copywriting – we want you to live and breathe search.

Search Engine Optimization Job Openings – Dallas Texas

Bill Hartzer

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Search Engine Marketing Job Opening

Bill Hartzer

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Search Engine Marketer (SEO/SEM). Full benefits: medical, dental, 401k, vacation/sick/personal/paid holidays.

FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, With all of the new ways that consumers can get their search results (desktop search, mobile search, voice search, etc.),

5 Easy Black Friday Marketing Tips You Still Have Time For

Cody Ward

Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special deals

The History of Marketing [Infographic]

Cody Ward

Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks. Google launches in 1998 and launches paid search marketing through Adwords. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social media

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. – Administer daily operational tasks associated with search engine marketing. Search Engine Marketing Jobs

Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. Desire to learn and become part of the ClickMotive search team.

Why Best Practices Aren’t a Best Practice

Cody Ward

Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization advertising best practices cmo conversion goals lead generation marketing testingAs marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success.

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox. Tools for Small Business paid search and seo tools tools tools for small business I love tools.

Tools 109

Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

If you thought search was dead and that social was taking over, think again. Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. Ask and AOL probably think the opposite as their share of the search market gradually diminishes. Search is definitely not dead, and for most businesses, is still one of their major sources of traffic. At times I think the search v social argument is misguided.

Yahoo 91

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online.

Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Bolded ad labels at the top of the card alongside the web address helps differentiate organic from paid search results.

Mobile 195

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Search Engine Optimization (SEO ).

AJAX 238

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g.,

Brands 267

The risk of silence on your company news page or blog…

The Way of the Web

Take for instance, the recent New York Times article covering the ‘secrets of search’ which led to JC Penney dominating Google results for lots of top product purchases in what appears to be the largest example of linkbuying and other ‘black hat’ practices.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More searches are taking place on websites (e.g.

5 Helpful Social Search Articles

Firebelly

Here are 5 articles to help you understand social searchs relevancy to your business. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can.

Sites 204

5 Ways to Improve your SEO Today

Cody Ward

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. Search Engine Optimization

SEO 168

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. How to integrate your paid, owned, and earned media by iMedia Connection.

Is SEO Still Relevant?

Convince & Convert

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Yet, the number FIVE most sought after professional skill by recruiters in 2014 is SEO and paid search.

SEO 147

PPC Specialist Job Opening: Dallas Texas

Bill Hartzer

– 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e. Search Marketing Desktop). Pay Per Click PPC Search Engine Marketing Search Engine Marketing Jobs

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. “This low number is a surprise since blogs drive social media, content marketing and search.” State of Search ). State of Search ).

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Paid search ads, however, still outperform both.

IBM to Offer Premium Search Marketing Services

Bill Hartzer

A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. Search Engine Marketing

The Real Reason Google Removed Google Authorship Photos From Search Results

Bill Hartzer

Relevant content in organic search results distracts people from clicking on sponsored search advertisements. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? ” Google Search Engines

Google 134

Is SEO Still Relevant?

Convince & Convert

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Yet, the number FIVE most sought after professional skill by recruiters in 2014 is SEO and paid search.

SEO 124

PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas

Bill Hartzer

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing. Search Marketing Desktop). Search Engine Marketing Jobs