Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content 130

Content Marketing How To Patterns 130

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 101

Template Templates Influencer Strategy 101

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Influencer 284

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media.

Small Business 251

Small Business Social Media Strategy Marketing 251

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 115

Social Media Strategy Marketing How To 115

The Social Media Hat

DECEMBER 9, 2024

The post Prompt Engineering Made Easy: The RICCE Framework for AI Content Writing appeared first on The Social Media Hat. A structured approach to prompting AI content writing for great results.

Engineering 161

Engineering Content Social Media Marketing 161

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 141

YouTube B2B Reputation UGC 141

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. Trick 1: Be specific when setting goals.

Consultant 268

Consultant Social Media Content Marketing 268

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Be generous about what you learn, and don’t hold back.

B2B 77

B2B Strategy Case Study Marketing 77

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 250

Brands NoFollow Marketing How To 250

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.

ROI 85

ROI Statistics Social Media UGC 85

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 277

Content Marketing Loyalty Collaboration 277

The Social Media Hat

DECEMBER 17, 2024

Learn prompt engineering for business growth. The post Take Charge of AI: Mastering the Art of Prompt Engineering appeared first on The Social Media Hat. Don't just use AI command it.

Engineering 133

Engineering Social Media Content Marketing 133

Social Media Strategies Summit

OCTOBER 7, 2021

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? Are there other ideas you can try?

Eventful 263

Eventful Marketing Upcoming Influencer 263

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 100

Influencer Brands Affiliate marketing Samples 100

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

The Social Media Hat

DECEMBER 13, 2024

The "CAR" framework provides a clear and practical approach to prompt engineering, helping you harness the power of AI for content creation. The post The “CAR” Framework: Prompt Engineering for Effective AI Content Writing appeared first on The Social Media Hat.

Engineering 129

Engineering Content Social Media Marketing 129

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 265

Social Media Tips Marketing UGC 265

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Use Search Engine Optimization. Utilize Email Marketing.

Tips 182

Tips Marketing Loyalty Hotels 182

Oktopost

MAY 22, 2025

This post explains how to do that and how tools like Oktopost help turn your calendar from a to-do list into a performance engine. For that, they need access to accurate, always-on marketing intelligence that can access the most relevant sources in their market. Marketing research is a slow, retrospective process.

B2B 62

B2B Marketing Social Media Management Samples 62

Social Media Strategies Summit

FEBRUARY 22, 2023

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. per month — to send them to your email marketing list.

Tools 238

Tools Price Marketing Template 238

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Its about building trust. Here are some helpful tips to get you started.

Social Media 85

Social Media Strategy Tips Banking 85

Sherrilynne Starkie

JANUARY 8, 2018

Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Search Engine Optimization Organic search is the main driver of web traffic and building domain authority will push your site to Google Page One. Analysis Turns data into actionable insight.

Skills 334

Skills Social Media Sysomos Diagrams 334

Social Media Strategies Summit

APRIL 3, 2025

Want to know why employee-generated content is such a powerful marketing tool? United Airlines One of the biggest marketing challenges for big brands is to present a relatable, human face. And, with minimal product crossover between different markets, it can be tough for them to capture the creative assets they need.

Examples 147

Examples Brands Content Airlines 147

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. How do skilled writers improve search engine ranking? Despite the surge in images and video content, words still govern search engines.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. But Reddits role in the modern marketing mix has shifted. In this way, Reddit reveals what traditional search engines cant: emerging micro-movements that show why people buy and whats really missing from the market.

Reddit 129

Reddit Trends Sentiment Analysis 129

Awario

AUGUST 17, 2021

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. However, sometimes it's also an idea, a specific campaign, or a general marketing strategy that gets the engine running.

Examples 164

Examples Company Marketing Engineering 164

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine. Why is this crucial?

B2B 105

B2B Influencer ROI Authentication 105

Bill Hartzer

JUNE 4, 2025

SOCi, a leader in localized marketing solutions, has just released findings that challenge how brands think about customer trust and discovery. Marketing Blind Spots Are Getting Expensive The impact of this shift is already visible in revenue numbers. Thirty-four percent of Gen Z shoppers now use TikTok to discover brands.

Data 68

Data Marketing Review Reputation 68

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 120

Examples Social Media Strategy Sentiment 120

Social Media Strategies Summit

SEPTEMBER 3, 2020

However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. Below are 10 things that marketers need to know about Voice in 2020: #1: Adoption of Voice is record-breaking. What is Voice?

Real Estate 227

Real Estate Marketing Skills Domain Name 227

Buffer Social

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. But don’t hop on video marketing just because everyone else is.

Examples 76

Examples Video Strategy Tips 76

Ignite Social Media

FEBRUARY 16, 2022

After, Pinterest is essentially a visual search engine that people use when their considering new activities that often lead to purchase. With custom keyword targeting, marketers can reach new users with the recommended keywords for each trend. Why You Should Incorporate These Trends in Your Strategy. Newsletter.

Data 177

Data Marketing Trends Newsletter 177

Sprout Social

OCTOBER 28, 2024

By tracking how often, where and what is said about your brand, you can understand how effective your marketing efforts are and identify growth opportunities to help you allocate more resources. This information can help your team make informed decisions about product development, marketing and customer service strategies.

Brands 123

Brands Sentiment Forums Brand Monitoring 123

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 332

Influencer Brands Privacy Policies 332

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. Longer content also plays a major role in SEO efforts, especially when targeting specific keywords to rank in search engines. Source: @westpointcycles The takeaway?

Content 124

Content YouTube HootSuite Meme 124

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.

News 404

News Report Software Badge 404