Remove Engagement Remove Policies Remove Sentiment Remove Social Networking
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever.

Policies 146
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Your guide to creating a social media policy

Sprout Social

Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. What is a company social media policy? It’s time to fix the gap.

Policies 111
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The Social Media Policy – not just for the big players

Mindjumpers

Being a small to medium sized business you may not have thought about a Social Media Policy. All businesses should make a plan Before I hear a collective virtual *sigh*, a social media policy is essential for any business who wants to get online – no matter how small.

Policies 218
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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130
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How to create a complaint management system to protect your brand reputation

Sprout Social

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. 8 and Rule 8.4.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Knitters were often at the forefront of these complaints.