Proactive Report

MAY 1, 2010

Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. Allen Bonde has good ideas on how to use Tiwtter to inform, listen adn engage. Twitter: More a News Medium Than Social Network.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. Email is the king of re-engagement… it’s why Facebook and Twitter utilize email to engage their audiences. Great post!

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

AUGUST 2, 2010

The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ll be talking about brand community strategy and how to activate your audience. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Caching content in the app provides for an experience that is both faster and more visually engaging. Also, $0.30

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 4, 2010

Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. This was essentially the subject of my first book.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful. Allowing for and creating communities.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Who’s listening?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Strategy Metrics Organization 136

Mindjumpers

JANUARY 22, 2013

Those positives and negatives set aside, one thing is still for sure: Closing down their own social channels won’t mean the end of conversations about their brand on social media. If a brand closes down its social channels, this is no longer possible and they lose control of their online image.

Social CRM 217

Social CRM Brands Social Media Twitter 217

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Engage those you have rather than those you wish you had coming through your door. All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

FEBRUARY 5, 2010

I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. If we've been following your blog, we've got that figured out because we are familiar with the Convince and Convert “from&# name.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Hootsuite

SEPTEMBER 16, 2022

Learn more about social media scheduling: The 10 best social media scheduling tools. How to make a social media posting schedule. How to create a social media calendar. Social media analytics tools. All social networks offer basic native analytics tools. Social media listening tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One (..)

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 11, 2010

I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale. Is there no place for old-fashioned “selling&# using social media? Remember the cold call?

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 15, 2010

The Facebook page was a failure because they were not engaging their audience, they were just collecting names. As Jay preaches, social media is not about collecting names, it is about activating your fans. If you have a Facebook page, know who is responsible for engagement. That can only happen if you know who is doing what.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

JUNE 22, 2010

You have to commit to social media for the long haul to see the benefits. You also know how to measure your ROI effectively. I think instead what the mantra should be is 'integrated strategies work, and social media can add another important dimension to those strategies.' Good luck converting the masses !

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 27, 2010

Now that’s engagement that goes WAAAAY past just clicking the “like&# button. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos. I’m bummed I missed that one.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. teaching me how to fix my own car, my mechanic would need to evolve to survive, too.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MARCH 23, 2010

link] Impact PS 5 Ways to Make Friends with Strangers: How to retain 1st-time visitors to your site [link] [link] Anna Talerico RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Mana Loved the personality comment.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? How do we help the client sale its product?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

FEBRUARY 19, 2016

So if you get to the conclusion of today’s episode and you’re like, “Man, I need to get me some of that software at Little Bird,” we’re going to tell you how to do that here in just a few minutes. So if you want to engage with them on Facebook, LinkedIn, etc., So why Little Bird? you can do that.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 167

Social Media Strategy Consultant Conference 167

SocMed Sean

DECEMBER 9, 2011

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Techipedia: Tamar Weinberg

APRIL 15, 2015

Since my business is 100% online, it’s imperative for me to understand who it is that I’m speaking with every single day, and how to organize that data efficiently. It was an internal social CRM of sorts. A Google Trends report of how the company stacks up against the competition. Pretty sweet, right?

Data 100

Data Tools Bookmarklet Social CRM 100

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). There’s a reason why effective communication and higher rates of employee engagement go hand in hand. Beyond that, Sprout also serves as the home base for all of your external social content. PR and media tools. Updates and announcements.

Team 92

Team Tools Hubspot Collaboration 92

Convince & Convert

SEPTEMBER 8, 2010

That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137