agora pulse

MAY 2, 2017

You are finally getting ready to run a killer Facebook ads campaign. But, before you dive in, let’s take a quick look at some of the quickest ways you can waste your Facebook ads budget — and how to avoid them. Going in with a vague idea is the fastest way for a Facebook ad to fail. All the key pieces are in place.

Facebook 124

Facebook Tourism Avatar ROI 124

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Cape Town Facebook page reached 100,000 fans.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Creating conversations, not messaging. “We

Conversation 100

Conversation Marketing Apparel Tourism 100

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 121

Industry Real Estate Social Media Sports 121

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Check out the goals below!

Social Media 97

Social Media Brands Marketing Tourism 97

agora pulse

MAY 4, 2016

There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are straightforward to digest. Keyhole tracks the most influential people engaging with your keywords, too. Hashtracking.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Buffer Social

JANUARY 16, 2018

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. – Essential insights for marketers. Ready to jump in?

Report 111

Report Data Social Media Research 111

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. Along with dual-placements, we utilized the Facebook pixel and retargeted visitors.

Travel 102

Travel Social Media Banking Tourism 102

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. To Facebook or Not to Facebook?

Industry 231

Industry Real Estate Social Media Travel 231

Convince & Convert

NOVEMBER 8, 2016

Although social media is a great platform to tell your brand story (which is the best way to market your brand, as humans love stories and can relate strongly with them), many brands have really not figured out how. Here are a few tips to keep you ahead of the social media marketing curve. Using Open Graph Tags on Facebook.

Social Media 166

Social Media Hashtag Travel Tourism 166

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 102

Sentiment Analysis Patterns Price 102

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. Or will it be present in multiple venues, like a photo contest where participants can enter on Facebook or Instagram?

Social Media 167

Social Media Tourism iPad Software 167

Akamai Marketing

APRIL 26, 2011

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.

Research 156

Research Engagement Study How To 156

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Altering existing strategies can be difficult, too.

Template 52

Template Templates Examples Social Media 52

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. Or will it be present in multiple venues, like a photo contest where participants can enter on Facebook or Instagram?

Social Media 165

Social Media Tourism iPad Software 165

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The entire program generated much interest in tourism circles. The result?

Eventful 100

Eventful Tourism Klout Travel 100

Twist Image

JANUARY 8, 2013

It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. The sad truth is that marketers have - for decades on end - done ourselves in. I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard.

Adwords 101

Adwords Marketing Advertising Tourism 101

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company.

Lurker 203

Lurker Klout Policies Consultant 203

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. Travel and Tourism.

Tourism 112

Tourism Facebook Travel Education 112

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Sprout Social

JANUARY 3, 2017

CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Will Twitter launch new features to re–engage users? We’ll pull out our crystal ball and talk social media marketing predictions for 2017.

Upcoming 62

Upcoming Social CRM Tourism Travel 62

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. Also look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. You can also go one step further by looking at the level of engagement they see on their posts. 10:45 a.m., and 5:45 p.m.

Template 145

Template Templates Social Media Tools 145

Freelance Social Media

JUNE 15, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe This Is Canada’s QR Codes by Justin on June 15, 2010 An article in the Sunday paper spoke about bar and QR codes and the creative uses being seen today. Then I stumbled upon “This is Canada&#.

Social Media 134

Social Media Foursquare Tourism RSS 134

agora pulse

NOVEMBER 3, 2020

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. So why should your marketing calendar remain unchanged? Pin your post to the top of your Facebook or Twitter feed to make your message as easy as possible to find.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 8, 2011

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Sprout Social

MAY 8, 2023

And with over 63 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or all of the above. Industry-specific data includes mid- to high-level engagement times.

LinkedIn 107

LinkedIn Tourism Travel Education 107

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. 1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ).

Social Media 149

Social Media Klout Policies Small Business 149

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) pts Settings.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. You can RSVP for #measurePR with Don Bartholomew on Facebook (might be handy as a reminder) … or just show up! See you on Tuesday, then.

ROI 169

ROI Postrank Tourism Blogroll 169

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

ROI 140

ROI Social Media Social CRM Survey 140