Laurel Papworth

JANUARY 14, 2010

Emboldened by hoteliers’ desperation, some OTAs engaged in controversial and unhealthy practices, as described in HeBS’ recent article “The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?&#. Engage your customers directly via social media and mobile initiatives, and Web 2.0

Hotels 85

Hotels Tourism Travel Social Media 85

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism worked hard to convert “Soccer Fans into Cape Town Fans” : a year after the World Cup ended, the I ? Cape Town Facebook page reached 100,000 fans. The page now has over a quarter of a million Facebook fans. billion the city invested to welcome over 1.5 million soccer fans back in 2010. Local cuisine?

Crowdsourcing 170

Crowdsourcing Travel Tourism Blogger 170

agora pulse

MAY 2, 2017

You are finally getting ready to run a killer Facebook ads campaign. But, before you dive in, let’s take a quick look at some of the quickest ways you can waste your Facebook ads budget — and how to avoid them. Going in with a vague idea is the fastest way for a Facebook ad to fail. All the key pieces are in place.

Facebook 124

Facebook Tourism Avatar ROI 124

Sprout Social

MAY 15, 2020

For others, managing a high incoming flow of posts for customer care and engagement is key. Engagements received on brand content. This metric covers all engagements, such as likes, reactions, retweets and similar actions received by a brand’s posts.

Industry 121

Industry Real Estate Social Media Sports 121

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. Along with dual-placements, we utilized the Facebook pixel and retargeted visitors.

Travel 102

Travel Social Media Banking Tourism 102

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The general public was naturally skeptical of letting strangers share their homes.

Communities 59

Communities Social Media Strategy UGC 59

Mindjumpers

SEPTEMBER 6, 2013

VisitCopenhagen is the official Tourism Organization of Copenhagen and they upload pictures of Copenhagen daily – atmospheric and beautiful pictures, which make every Dane proud of their capital and every foreigner wanting to jump on a plane right away. Facebook Is Global, But Social Is Local. VisitCopenhagen.

Instagram 272

Instagram Brands Tourism Sports 272

agora pulse

MAY 4, 2016

One of my favorite hashtag-tracking platforms is Keyhole , a real-time hashtag tracker for Twitter, Instagram, and Facebook. Keyhole tracks the most influential people engaging with your keywords, too. One destination marketing organization that does this well is the Virginia Tourism Corporation.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Akamai Marketing

APRIL 26, 2011

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.

Research 156

Research Engagement Study How To 156

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# To Facebook or Not to Facebook? As of November 2010, there are more than 500 million active Facebook users, 50% of whom login every day. This is a guest post by Angela Denby.

Industry 231

Industry Real Estate Social Media Travel 231

Convince & Convert

NOVEMBER 8, 2016

Using Open Graph Tags on Facebook. Similarly, Facebook has its own specialized tool called Open Graph Protocol , which shows content in a highly structured way. Similarly, Facebook has its own specialized tool called Open Graph Protocol , which shows content in a highly structured way. This also makes promoting new posts easier.

Social Media 166

Social Media Hashtag Travel Tourism 166

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. Or will it be present in multiple venues, like a photo contest where participants can enter on Facebook or Instagram?

Social Media 164

Social Media Tourism iPad Software 164

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Sentiment 103

Sentiment Analysis Patterns Price 103

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. Or will it be present in multiple venues, like a photo contest where participants can enter on Facebook or Instagram?

Social Media 166

Social Media Tourism iPad Software 166

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. What are the best times to post on Facebook?

Tourism 113

Tourism Facebook Travel Education 113

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Check out the goals below!

Social Media 97

Social Media Brands Marketing Tourism 97

Keyhole.co

NOVEMBER 19, 2023

These are typical customers who — ideally — will engage with your profiles and visit your website or physical locations. Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook. Reacting and responding can lead to more followers and engagements. billion users.

Template 52

Template Templates Examples Social Media 52

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The entire program generated much interest in tourism circles. The result?

Tourism 100

Tourism Eventful Klout Travel 100

Buzz Marketing for Technology

DECEMBER 14, 2016

And while the technology can be used for entertainment purposes—think Snapchat or Facebook Messenger, for example—its greatest impact is potentially coming in marketing, Brucculeri told me. For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. Creating conversations, not messaging. “We

Conversation 100

Conversation Marketing Apparel Applications 100

Buffer Social

JANUARY 16, 2018

And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 1 Business Insider , 2017. Engagement is the #1 way to measure ROI from social media advertising. — State of Social 2018: The full report.

Report 111

Report Data Social Media Research 111

Hootsuite

APRIL 29, 2020

Also look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. You can also go one step further by looking at the level of engagement they see on their posts. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. 10:45 a.m., and 5:45 p.m. Try it free today.

Template 145

Template Templates Social Media Tools 145

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Think about it – when you go to a Facebook page or a blog, do you always comment? Probably not.

Lurker 203

Lurker Klout Policies Tourism 203

Sprout Social

JANUARY 3, 2017

CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Will Twitter launch new features to re–engage users? Check out the topics for January and join in on the conversation on Twitter. Sprout Product Focus: Social CRM.

Upcoming 62

Upcoming Social CRM Travel Tourism 62

Freelance Social Media

JUNE 15, 2010

“This is Canada&# is an ad campaign done by the Canadian Tourism Commission, aimed at Americans, to promote, well…visiting Canada, of course. QR codes have been used by many other businesses in magazine and newspaper ads but I was looking for something done on a grander scale. Then I stumbled upon “This is Canada&#.

Social Media 134

Social Media Foursquare Tourism RSS 134

agora pulse

NOVEMBER 3, 2020

For example, the San Francisco Travel Association shared locally inspired Zoom backgrounds when the pandemic made tourism impossible. Pin your post to the top of your Facebook or Twitter feed to make your message as easy as possible to find. Monitor engagement and set up social listening. Checklist Before You Pause Social Media.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Sprout Social

MAY 8, 2023

And with over 63 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or all of the above. Industry-specific data includes mid- to high-level engagement times.

LinkedIn 108

LinkedIn Tourism Travel Education 108

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 8, 2011

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article!

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. You can RSVP for #measurePR with Don Bartholomew on Facebook (might be handy as a reminder) … or just show up! See you on Tuesday, then.

ROI 169

ROI Postrank Tourism Blogroll 169

Laurel Papworth

APRIL 14, 2013

As such, the person who receives the content or social object needs to be ‘engaged’ enough to turn around and Like it, Share it, Comment on it, Retweet it, Blog it, YouTube a video about it, LinkedIn it, Google Plus it. It’s about the viewer/participant/reader/customer turning around and becoming a channel. C2C if you will.

Social Media 100

Social Media Press Release Banking Real Estate 100

Waxing UnLyrical

DECEMBER 28, 2010

Comment as pts moderator Richard Bailey Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Ive recently have been thinking about this a lot lately while looking at my Twitter stream or Facebook News Feed. Click here to try reconnecting the live stream. | pts Settings.

Class 237

Class Creative Commons Postrank Flickr 237

Twist Image

JANUARY 8, 2013

It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. This type of engagement will, without question, come to all media channels once they are both digital and inter-connected. I was driving on the highway and spotted a billboard. I can't remember.

Adwords 101

Adwords Marketing Advertising Tourism 101