Keyhole.co

JUNE 26, 2023

The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is Engagement Rate? Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. That would gain a high engagement rate.

Engagement 52

Engagement How To Metrics ROI 52

Sherrilynne Starkie

APRIL 5, 2018

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. The new approach was to develop relationships with some online influencers with large and loyal social media followings. The combined solution included influencer outreach and content curation.

Social Media 329

Social Media Consultant Resources Curation 329

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. I’m like you.

Cost 111

Cost Influencer Social Media Marketing 111

Ignite Social Media

JANUARY 8, 2024

It’s the post that never goes out of style and continues to engage your audience long after it’s been published. What does De-influencing mean? Hate followers are those who can’t resist engaging with your content, even if it’s just to criticize or argue. Hey, engagement is engagement!

Social Media 124

Social Media CPA CPM CPC 124

Keyhole.co

MARCH 26, 2024

million Facebook: 15 million YouTube: 17.6 million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. Instead, LEGO keeps touching base with various pop culture references and fan favorites. LEGO cashes in on this pop culture reference with posts like the one above.

Construction 52

Construction Social Media Strategy Collaboration 52

Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products.

Discount 127

Discount Marketing How To B2B 127

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.

Template 78

Template Templates Influencer How To 78

Later

MARCH 22, 2021

Facebook BluePrint’s “Improve Your Creative Strategy”. Gretta van Riel’s “Influencer Marketing: Zero to Hero”. Hit a lull in engagement or followers? It’s full of detailed advice that covers everything from branding to engagement hacks — without any sketchy “get followers quick” schemes. . View this post on Instagram.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

OCTOBER 16, 2023

Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brands 115

Brands How To Authentication Collaboration 115

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

OCTOBER 27, 2022

Engagement: How many likes, shares, and clicks did your hashtag receive? Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Here’s a list for quick reference. Get started for free here.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Engage in dialogue. Do engage during business hours, especially if that’s your job! Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Their Twitter account has less than 500 followers but they’re not engaging enough. Want to self promote? Yeah, most of us do.

Social Media 272

Social Media Engagement Forums Policies 272

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

Influencer 76

Influencer Tools Marketing Klout 76

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Socialmedia.biz

DECEMBER 5, 2016

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. I’m talking upwards to three-, four-, five-thousand online influencers at a time. The rise of ‘micro-influencers’ on Instagram. Why do brands ignore micro-influencers?

Influencer 61

Influencer Marketing YouTube Instagram 61

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. What’s engaging key audiences right now, and how can you leverage that to generate stronger interest in your own social posts?

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams.

Video 121

Video Retail Hosting Fashion 121

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Harp Interactive

MARCH 31, 2010

Granted, it is a relatively new game with the rules of engagement (sorry couldn’t resist it) still evolving, but there is a sizable number of reliable tools in form of plugins and apps that can be used in combination to measure different features of social media channels. Facebook Page Fan Numbers. Invite / Refer (a friend).

Analytics 350

Analytics Social Media Trendrr Digg 350

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. That’s a very different audience to, say, Facebook, where the largest audience segment is men aged 25 to 34.

Education 163

Education Examples Content Nielsen 163

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. On-site engagement. When researching your competitors’ social media strategy, look for the answers to the following questions: Which channels are my competitors most engaged with? What Is a Social Media Strategy?

Social Media 171

Social Media Strategy Marketing How To 171

Social Media Strategies Summit

MARCH 25, 2021

And we’re not just talking about tiny purchases here, with the average value of online orders referred through social media standing at a shade over $79. These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Zimba Boosts Average Order Value With Facebook Shops. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Keyhole.co

DECEMBER 8, 2023

It originated from popular culture and refers to individuals who conform to popular norms and stereotypes. It can also refer to individuals who heavily prioritize material possessions or luxury items in their social media content. Memes, culture, and slang heavily influence their personality.

Fashion 52

Fashion Energy Trends Meme 52

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. For example, let’s say you double your audience engagement over a six month period. That’s great news, right?

Analysis 141

Analysis Strategy Sentiment Comparison 141

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Hashtag engagement: Engagement shows you how people respond.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. What is affiliate marketing? No DMs or media kits required!

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Keyhole.co

MARCH 20, 2024

Importance of LinkedIn monitoring tools When we talk about LinkedIn monitoring, we’re referring to the process of keeping track of your audience on LinkedIn, looking for ways to connect with them and turn them into customers. With the help of LinkedIn monitoring tools, optimizing your efforts can get a lot easier.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Sherrilynne Starkie

OCTOBER 15, 2018

Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.), Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 199

Marketing Syndication Adwords Social Media 199

agora pulse

DECEMBER 1, 2020

Agencies that provide community management usually respond to social media engagement, answer questions, and run private groups. Influencer marketing. With influencer marketing , you can partner with key figures to spread the word about your clients’ brands. Social media monitoring. Lead generation. Social ads. Set a fixed fee.

Social Media 136

Social Media How To Social Media Management Marketing 136

Sprout Social

JUNE 29, 2023

Examples of lo-fi content include, but are not limited to: Facebook photo dumps Screengrabs of TikToks Instagram Stories that are clearly shot on someone’s phone The risks and rewards of lo-fi content For emerging and established brands alike, lo-fi content can be a step outside of the marketing comfort zone. Why did it work?

Content 113

Content How To Trends ROI 113