Sat.Apr 16, 2022 - Fri.Apr 22, 2022

Looking to take a break from LinkedIn? Here are some great ways to do it

SocMed Sean

Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? LinkedIn is a popolar social media site that's distinct from the many others online.

Instagram Tests Removing the 'Recent' Tab from Hashtag Searches

Social Media Today

The change is designed to make hashtag seaerches more relevant, and discourage trend jackers

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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Most Social Media Ads Reach Only. 5% Of Their Target Audience. Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?

CPM 145

Content Marketing Tips For Building Brand Credibility

Social Media Strategies Summit

Creating and publishing next-level content is one of the best ways to invest in your brand. And, if you take a glance at people’s internet usage habits, you’ll find out just why. In 2021, the average person spent 6 hours and 58 minutes online.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Do I Deactivate My TikTok Account in 2022?

SocMed Sean

Using TikTok can be addictive, and the network’s algorithm knows just how to keep you watching. For these reasons, many people consider deactivating their TikTok accounts.

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Crucial Skills for Today’s Workplace

Janet Fouts

It’s not news to anyone that we are confronted with an array of challenges in today’s workplace.

Skills 123

Reasons to Be Concerned About the Trend Toward Meta Automation

Jon Loomer

If the announcements related to Meta Advantage products are any indication, the future of Meta advertising is more automation and less control. Over and over again, we’re seeing fewer options, locked-in defaults, and a required trust that the preferred settings will get you results.

Trends 138

6 Ways Small Businesses Are Celebrating Earth Day

Buffer Marketing

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever.

Twitter's Coming Edit Option Looks Set to Have a Full, Publicly Viewable 'Edit History' Element

Social Media Today

Tweet editing is coming, and Twitter's working to address all the major concerns with the option

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Plug In South La’s 3rd Tech Accelerator Program to Empower Entrepreneurs & Create Opportunities in Black & Latinx Communities

The Realtime Report

Plug In South La’s 3rd Tech Accelerator Program to Empower Entrepreneurs & Create Opportunities in Black & Latinx Communities.

The Gold Standard: Can You Sell Luxury Goods on Twitter?

Audiense

Can you use 280 characters to sell a £10,000 necklace, a 500 year-old painting, or a one-of-a-kind designer outfit? Audience Intelligence

Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting.

Study 130

Instagram Product Tags Are Now Available to All Users in the US

Social Media Today

Expanding access to product tags could see a lot more people browsing and buying via their IG feed

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business

Buffer Marketing

For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety.

4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think.

The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. I even wrote about it a few years ago.

Meta Publishes New 'Community for Brands Playbook' to Help Brands Build Engaged Online Groups

Social Media Today

The 39-page guide provides a range of tips, notes and examples to assist in your community-building process

Groups 153

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Law Firms, Are You Still Discouraging The Use of Social Media?

Myrland Marketing

I read an article last Friday on Law.com about law firms that put restrictions on the use of social media by their legal and business professionals. You might find it hard to believe this is still an issue, but it stems from some firms being worried about what’s going to happen on social media.

6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its analytics capabilities. While Facebook discontinued Facebook Analytics on June 20, 2021, you can still get the marketing analytics you need using other tools.

Meta is Testing Custom Audience Expansion

Jon Loomer

When I logged into Ads Manager recently, I noticed a new alert at the top. I had been selected for an advertising study. Based on the description, it seems Meta is testing Custom Audience Expansion. I know that’s not the best image. And I no longer see the message.

Study 123

Meta Showcases New VR Games, New Control Options, at Gaming Showcase Event

Social Media Today

Gaming is set to play a key role in ushering in the next stage of digital connection

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Ask Buffer: Should I Hide My Likes on Instagram?

Buffer Marketing

Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective.

159 of the Best Instagram Reels Hashtags to 10x Your Growth

Hootsuite

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too.

16 unexpected ways to use WhatsApp for business

Sprout Social

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer. .

New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter and LinkedIn

Social Media Today

Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning

Report 154

How A Creative Marketing Agency Brings Brands To Life With Video And Buffer

Buffer Marketing

What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content.

Film 73

What Are LinkedIn Impressions & Why Should You Track Them?

Quintly

It may not be the trendiest social media platform on the block, but with more than 774 million members, LinkedIn is one of the world’s most influential social networks. LinkedIn Reach vs Impressions

8 Ways to Make Money on Instagram in 2022

Sprout Social

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy.

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Elon Musk Mulls Tender Offer for Twitter as an Alternative Path to Take Over the App

Social Media Today

Elon Musk has a back-up plan to purchase Twitter if his standing offer of $54.20 per share fails